Microsoft Industry Partner Academy

MANUFACTURING INDUSTRIES

Microsoft Cloud for Manufacturing

Manufacturing a more resilient

and sustainable future through

open standards and ecosystems

Microsoft confidential

Microsoft // 3

Who we are

Our extended WE Manufacturing community : 400+ members

The ATU lead community : The core team :

Switzerland

The ECM community :

Microsoft // 4

Manufacturing Bird Eye view

Austria Belux Denmark Finland Italy Norway Sweden Switzerland Netherlands

Automotive x x

Discrete Manufacturing x x x x x x x x

Process Manufacturing x x x x x x x

Pharma and Life

Sciences x x x x x

Our active markets

Research / Engineering embracing cloud : In manufacturing, automotive and Pharma space advanced workloads are a significant opportunity and the moves to cloud in their infancy

Industry 4.0 : Process, CPG, discrete manufacturing process optimization will drive exponential growth as OEE, quality improvements, productivity gains unlock major and sustainable value creation for these players.

Connected product play : Manufacturers building digital feedback loops around their product, building new services offerings, some of them becoming ISV’s

Creation of full new ecosystems : Given the historical presence of many industrial and pharma, bio-and medtech champions in Western Europe we are uniquely positioned to make markets and drive innovation for the company

Growth Drivers outside of IT migrations

WEF_GLN_2021_Reimagining_Operations_for_Growth (weforum.org)

Microsoft // 5

Sustainability – environmental sustainability

What is the business imperative this motion is addressing?

We see the focus on sustainability increase as manufacturers not only see win-win opportunities for business and sustainability when driving efficiencies, but also because the pressure from stakeholders

(such as customers & investors) and legislation (such as CO₂ tax) has increased. And as a sustainable profile is growing in importance for employees, it’s also a necessity to attract the best talent.

Microsoft enables manufacturers to drive business transformation and achieve growth and greater social responsibility through digital technology—helping create safer and more agile factories, resilient

supply chains and unlocking innovation of sustainable products & services. For instance, digital solutions to minimize production downtime with predictive analytics/maintenance strategies, optimize

production line cycle times, or improve the quality of the goods produced – with the intelligent cloud to measure and monitor reductions in energy usage and carbon emissions, reductions in usage of

water and reduced waste.

Understand the basic accounting… … and match with the Microsoft opportunity / POVShare of manufacturing sector scope 3 emissions (top contributors):

Traditionally focusing on the emissions from its own manufacturing processes, the

manufacturing sector has developed a greater capability to assess and report on its

scope 3 emissions including upstream emissions associated with purchased goods,

and downstream emissions associated with the use of sold products.

Addressing sustainability in a coordinated, integrated way to improve performance, improve margins & reduce

resource footprint with digital solutions:

• Optimize energy consumption throughout operations and through smart building strategies

• Reduce emissions and carbon footprint across investments, assets, and employees to achieve carbon neutrality

and a reduction in carbon fees.

• Minimize water consumption in production and make products, buildings, and operations as resource-efficient

as possible to reduce and eliminate waste through reuse of materials, source reduction, recycling, and

improving waste management capacity planning.

• Establish responsible value chain practices by creating a secure ecosystem to share information and increase

visibility through the supply chain, in order to create more sustainable operations and an infrastructure that is

compliant & traceable.

• Use the power of the cloud and AI to eliminate waste and engineer better outcomes for stakeholders, designing

for sustainability throughout the end-to-end value chain and lifecycle.

WW Northstar stories WE Partner references

• Outokumpu case in WE Sustainability Executive Playbook and

A sustainable stainless-steel giant with a data-driven mindset

• Danish pump manufacturer develops sustainable water

solutions with unified data governance from Azure Purview

(Grundfos)

• Bühler Group brings food safety to the forefront with IoT

• Danfoss case in WE Sustainability Executive Playbook

• Feeding the world responsibly and sustainably with Artificial

Intelligence by ABB and Microsoft

• Transparency-One helps Mars incorporate sustainability

• OSISoft: Global agribusiness is turning data into insight

• Ecolab: Solving global water challenges with Microsoft cloud

technologies

Target Audience & Qualification / Landing Target personas: Head of Sustainability, COO, Head of Product, CDO/CIO, CFO, CEO

Qualification: How are you managing/minimizing the environmental impact of your own organization (reducing carbon emissions, managing water consumption and waste)? How are you collecting &

analyzing data to support your goals? Have you done an initial business case? What funding is available? Who ‘owns’ the project? How big is the team & what are their technical skills?

Sales motion: M365 & Sustainability Calculator drive “Green IT”; greater impact is provided via Azure (Data+AI, IoT), specific ISV solutions, and consulting and advisory partners.

Product focus: Azure (AI, IoT, Synapse), M365 (Teams, mobility), Dynamics 365 (Remote Assist, Field Services) Power Platform (BI, Automate, Apps). New: Microsoft Cloud for Sustainability (GA: TBD)

Microsoft // 6

Why our IPS ?

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Finance x x x

Operations x x x x

Digital/Data/Innovation x x x x x

Supply Chain x x x

Engineering , R&D x x x x

Business Units Heads x x x

Sales & Marketing x

HR x

IPS Theme – definition and contents

An IPS Theme is a repository of strategic and tactical assets, solutions and sales collateral for a use case under an Industry

priority scenario. The purpose is to empower the account teams to have deep knowledgeable conversations with the

customer and rapidly deploy the use case at scale. For example, Supply Chain Visibility theme package under ‘Create more

resilient supply chain’ scenario will contain all the relevant assets and material

Contents of an IPS Theme

Industry and Customer Centric Value and Outcome Based Simple and Scalable

Microsoft // 8

Create more resilient

supply chains

Engage customers

in new ways

Unlock innovation and

deliver new services

Optimize Production

and Assets

Transform your

workforce

Operational Visibility

Asset Productivity

Operations optimization

Supply Chain Visibility

Planning & Optimization

Supply Chain Trust

Connected & frontline worker

Learning & Knowledge Mgt.

Health, Safety & Wellness

Customer Insight

Activate Digital Selling

Always on Service

Product Engineering

Product Twins

Product as a Service

Control tower Supply Chain Control tower

Demand Forecasting

Inventory Planning & Opt.

Integrated Bus. Planning

Supply Chain Risk

Blockchain in Supply Chain

FL Worker enablement

Mixed reality

Connected worker

Learning solutions

Virtual Reality training

Knowledge & insights

Safe return to work

H&S tracking &compliance

Connected workplace

Campaign Orchestration

Customer Analytics

Team Selling

Opportunity to Order

Contract Lifecycle Mgt.

Connected Field Service

Spare Parts Orchestration

Dealer Systems

Product Lifecycle Mgt.

Product Design & Simulation

Digital Twins

Digital Thread

Connected Product

New XaaS Bus. Models

Modeling and Simulation

Asset Management

Predictive Operations

IIoT Visibility

Remote Operations

Autonomous AI

Advisory AI

Quality Management

Robotics

Under each IPS a set of key motions & capabilities

Microsoft // 9

The way we align our partner ecosystem

Co

mm

un

icati

on

Layer

Enterprise & Plant Topology

ERP-LevelResponsive and dynamic

cross-industry value networks

MES-LevelMulti-plant performance,

coordination & flexibility

Control-LevelProduction optimization &

reduced process costs

Device-LevelEquipment automation and

performance data

IoT and Edge | Data | AI | Digital Twin | BlockchainSupply Chain Mgmt | Mixed Reality | Power BI |

PowerApps | PowerAutomate

Microsoft 365 | Teams | Graph | Security &

Compliance

Enterprise Partners

Production FactoryGlobal

Operations

Work CenterAss’y Line Mfg Cell PLC-Control

Pumps Fan Drives Motor Robot

Connected Front line worker:Keep operations going remotely & safely by connecting the experts to the first line worker enabled by AI, MR and analytic information by integrating the MOM space into a single interface with Teams and Surface Devices.Main sales plays: Enable frontline, Rapidly Build Apps, Automate Business Processes, Enable Always on Service Refresh your Devices

Unlock innovation and deliver new servicesKey motionsConnected Products unlock insights around customers usage of assets as well as asset health and uptime. They provide the foundation for new digital products and services and ultimately enabling newer subscription or outcome-based business models.Digital (Product) Twin and Digital Thread goes across system silos to bring traceability into products from as-designed, to as-manufactured and as-maintained.Product Engineering / Simulation:Product Engineering brings together a set of established solutions aimed at streamlining product development through CAD & PLM and digital verification and validation through simulationMain sales plays : IoT , Innovate with AI , Win With Analytics , Azure HPC Secure Azure, hybrid and multi-cloud Build agile factories : What's next for Manufacturing

Key motions :Asset Performance Management: Help asset intensive manufacturers to improve asset utilization and reduce maintenance cost thanks to AI powered insights enabled by an IIoT layer. Factory Control Tower: Operational Intelligence on top of IIoT. Help manufacturers to improve efficiency and productivity by integrating all elements of the production flow to make the best possible business decisions based on reliable, interconnected and real-time data. Predictive Maintenance & Quality ManagementHelp manufacturers to improve critical quality and maintenance KPIs by adopting AI powered Manufacturing Analytics.Main sales plays : IoT , Innovate with AI , Win With Analytics

Create more resilient supply chains : Key motions:OSCP ( Open Supply Chain Platform) "Empower every organization to build and operate uniquely "tailored" supply chain ecosystem with best-in-class technology solutions from 1P as well as 3P. Supply chain Visibility:Enable end-to-end visibility of your supply chain for faster, more accurate, and more informed decision-making. Supply Chain planning and optimizationDemand forecasting, inventory planning and optimization, integrated business planningMain sales plays : Build a Resilient Supply Chain

Digital Sales and Customer Experience transformation: Post-Covid digital acceleration, competition, cost/margin pressure in B2B(2X) manufacturing are leading to rethinking the customer, channel and sometimes consumer relationships. Main sales play: Activate Digital Selling;Aftersales & Services; incl. Connected Field ServicesThe broader Services & Aftersales opportunity includes CFS and extends to all priorities of the shift to "aaS" business models, incl. digital parts management and pricing, leasing, warranty, dealer and service catalogue (BOM) management.Main sales play: Enable Always on Service

Microsoft // 11

Key Motion 1

CostTime to Market

Key Motion 2

GrowthNew Revenue Streams

Our vision for unlocking innovation and delivering new services

Microsoft Partners1

1. Representative partners, not a complete list

Microsoft 365Teams | Security & Compliance

Microsoft AzureIoT | Digital Twins | HPC | Data & AI

HPC

Simulation &

Analysis

Digital Feedback Loop

Product as a Service/ ServitizationNext Generation

Digital Twins

Transform Your Workforce

and the Workplace

Cloud

Workstation

and PLM

Modern Devices &

Sensors

Disposal

Ideation

Mfg. Sales & Service

Product

Design

Product

11

Microsoft Dynamics 365 Sales | Service | Marketing | Customer Insights | Supply Chain

Microsoft DevicesHololens | Surface | OEM Devices

Microsoft // 12

Unlock Innovation: Product Engineering (CAE/ PLM/ Simulation)

What is the business imperative this motion is addressing ?

Designers and manufacturers of products are experiencing a major transformation as digital technologies are reshaping what is possible, from achieving new levels of operational efficiency to creating new service offerings and beyond with innovative business models. Product Engineering brings together a set of established solutions aimed at streamlining product development through CAD & PLM and digital verification and validation through simulation.PLM in the cloud Customers can now expand their innovation crowed from internal teams to external ecosystems by lifting PLM systems from hard access on-prem, to globally available cloud deployment. This will speed up innovation cycles and leverage the intelligence from global ecosystems. It is more than lift and shift; in fact, it provides a next generation product development platform-a one-stop shop that maximizes business value and drives innovation.Simulation/ HPCHigh-performance computing (HPC) is emerging as a platform for groundbreaking scientific discoveries and game-changing innovation. Drives innovation across nearly every industry to solve scientific and real-life problems like fluid dynamics, finite element analysis and more. Furnishes fast computation power and large-scale parallel processing for accurately processing large volumes of data. Provides deep insights into business data for driving smarter simulations and empowering intelligent decision making and finally saves time and money by delivering faster results.

Target Audience & Qualification Criterias – Questions to askTarget Personas: VP Engineering, Head of R&D, CTO, CDO, Technical Leads in business lines, PLM solution owners, business leads simulation and analyticsQualification Criteria: Customer has strong engineering capabilities (#FTE, disparate engineering team globally); CAE/ PLM is mainly OnPrem; Need for high computing in complex multiphysics and fluid simulation; Innovation is a strategic priority and time to market is essential; Priority on bigger simulation teams > 10 FTEs with bigger infrastructure > 1000 cores; Questions to ask: How does the product design process look like? Are your exploring the power of AI through generative design? How did you manage to keep the engineers productive working remotely?Do you have a challenge around limited computing resources causing you scale issues? Process Industry: How do you characterize the drugs, their stability and reactivity? How do you model the chemical reactions? Do you reduce the R&D costs and trial-error approach within silico simulations?

WE Share with customers WW Northstar stories • Connected Product Innovation – Whitepaper• HANNOVER MESSE Event 2021: Unlock innovation and deliver new

services recording)

• Microsoft Customer Story-British manufacturers unite to build ventilators for the NHS

• Bühler Customer Story HPC - Azure High-Performance Computing for Manufacturing | Microsoft Azure

• Microsoft Customer Story-Hendrick Motorsports stays a lap ahead of competition with Simcenter STAR-CCM+ and Microsoft Azure solution

Microsoft // 13

Unlock Innovation : Product Twins & Product as a Service

What is the business imperative this motion is addressing ?

Digital (Product) Twin and Digital Thread goes across system silos to bring traceability into products from as-designed, to as-manufactured and as-maintained.Connected Products unlock insights around customers usage of assets as well as asset health and uptime. They provide the foundation for new digital products and services and ultimately enabling newer subscription or outcome-based business models.Product Digital TwinsThe digital twin model is not new - What is new today is the method by which you can facilitate a digital twin strategy based on advanced technologies like IoT, cognitive services and cloud computing to form the basis to develop and deploy dynamic applications and services. Product as a service/ ServitizationConnected Products unlock insights around customers usage of assets as well as asset health and uptime. They provide the foundation for new digital products and services and ultimately enabling newer subscription or outcome-based business models.

Target Audience & Qualification Criterias – Questions to askTarget Personas: VP Engineering, Head of R&D, CTO, CDO, C-level BDM’s, Head Business Development/ Strategy, Head Customer Services (look at WE Get Ready – Product as a service – Personas)Qualification Criteria (Internal): Does your customer have a broad install base of assets from which they can derive valuable insights? Do they have connectivity and access to their products once deployed? Do they have rights/data access to the performance of their assets? Contractually, do they have access to the data or will there be a certain give-get relationship with their customers? Does your customer see value in building a digital platform to generate insights that could be of value to the entire ecosystem? Does your customer have a vision of a Digital Twin of their product?Questions to ask (External): Do you want to provide new digital products and services for incremental revenue? Do you have visibility into customers’ usage of your assets and the Remaining Useful Life (RUL) of the asset? Are your engineering and manufacturing organizations interested in improving the product design and experience? Will your customers benefit from remote connectivity and diagnostics? Would you like to enable predictive maintenance and connected field service? Are your products electrically powered and can they connect to the internet? Do you want to create a strong differentiation of your products and services against your competition? Do you want to better serve your customers by aligning closer to the nature of their business? Do you think a subscription based model or an outcome based model would be of value to your customers?

WE Share with customers WW Northstar stories • Manufacturing Digital Twin eBook• The promise of a digital twin strategy• Caglyan LinkedIn Post: Digital twin evolution - The path to simulation-based twins |

LinkedIn• Welcome to Digital Twin Consortium | Digital Twin Consortium®

• Tetrapak - Digitalisation of Services – YouTube• Thyssen Lift - Digital Twin (incl. video)• Product as a service - Danfoss Case

Microsoft // 14

Industrial Robotics

Intelligent Control Systems

Quality Management

Agile Factories –Create Efficient, Safe, Secure and Sustainable Factory

Use the Predictive Maintenance

preconfigured tool to predict

points of failure and reduce;

Unplanned downtime and

maintenance costs

Use Quality Management AI systems

that detect quality defects through

image recognition and other

parameters

Partners

Predictive Maintenance

Remote Operations

Asset Performance Management

Factory Control Tower

Modeling & Simulation

IIoT Intelligence

Use Asset Performance Management to

monitor disparate assets across the factory

or globe to address. Difficult management of

& insights into devices, sensors and systems

across plant, siloed operations and sub-

optimized processes

Use Cases:

Microsoft // 15

Transform your workforce: Connected frontline worker

What is the business imperative this motion is addressing ?

We think of Frontline workers and managers as shift-based, mobile-first workers. At their core they’re the people to first have contact with customers, first to work with the product, and first to

represent the brand. The goal is to enable connected and frontline worker with a large network of digital tools and modern devices that offers best experiences for collaboration and productivity.

Challenges they confront are a scattered technology landscape, optimization need of processes and workflows, and lots of temporary workers.

The focus for manufacturing is not only on product excellence. Workers need upskilling to match an I4.0 environment, customers have diverse and expanding needs, demand more agility and forces

the producers to offer services on top of the physical product.

Target Audience & Qualification Criterias –Questions to ask

Target personas: Tell the story of a "day in the life" and the personas challenges. 1. Factory Worker/Operator 2. Service Technicians 3. HQ Representative 4. Factory Manager/Production Leader.

Define if the situation is in a factory or service scenario.

Ask the questions:

-Has the customer a fragmented technology landscape with several different solutions?

-Need optimized workflows? (Go from paper to glass)

-Still focus on physical presence but COVID restrictions and customer landscape call for flexible remote expert support?

-Need to close the physical distance between the HQ worker and plant people to work more efficient. / Need KPI data in real time and across plants. / Largely paper based processes? / Generational

shift and a large number of temporary workers put stress on onboarding new employees/skillsgap

(Sizing: 1:3 white collar to blue collar workers)

WE Share with customers WW Northstar stories

Video: How Microsoft enables the FLW

Industry 5.0 Human in centre of technology

• Thyssenkrupp enables employees with high-tech tools

• Alcoa enables 24/7 operations with Teams

• Honeywell introduces teams and RealWear

• Weidmüller makes travel obsolete with mixed reality

Microsoft // 16

Engage customers in new ways: Aftermarket & Always-on Service

Connected Field Service delivers outcomes impact the entire enterprise

• Total Cost of servicing

• Field Service as Revenue Driver

• Asset Longevity

• Enhanced Customer Experience

Digitization of Spare Parts delivers superior customer service

while driving revenue & cash

generation.

Dealer Systems deliver

outcomes that impact the entire

enterprise

• Rental Business

• Service Delivery

• Sales and Leasing

Always on Service

Manufacturing

As Built BOM

Service Items

Marketing

Lead generation

Prospects

Campaign

Wholesale/

Assembly

Bulk Stock order

Inspection

Sales

Device configuration

Payment plans

Quotations

Service

Maintenance plan

Work Orders

Complaint cases

Warranty

Recall campaign

Service campaign

Automatic charging

Parts

Parts catalog

Advanced

supersession

Emergency

orders

Rental

Short & long-term

Rental contracts

Inspections

Used

Used purchase

Trade-in

Multiple lifecycles

Scrapping

• Post Sale Revenue

• Asset Uptime

• Inventory Optimization

Microsoft // 17

BUSINESS NARRITIVESupply chains (inbound and outbound) act as buffers between fluctuations in supply and demand, trying to ensure a steady production flow at the plant. For long, inventory was the only mechanism

available to create these buffers. With more global sourcing of materials and thus longer lead-times, more frequent changes in product design and demand as well as greater trade volatility and tariffs, this

is no longer sufficient. Better methods to anticipate disruptions, reduce their effects and be able to recover quickly are needed.

Organizations have processes in place to monitor and plan their supply chains, but these mechanism tend to be very manual, af ter-the-fact and limited in being able to provide decision support. Key

challenge is the abundance of different supply chain partners (suppliers, carriers, warehouse operators, plants, etc.) that you have the deal with, resulting in many different processes and systems, and thus

data silos. The ability to use all this disconnected data, make sense of it in real-time and create insights that help to make better decisions will help in increasing the resilience of the supply chain

operations.

MICROSOFT POINT-OF-VIEW

Through the Open Supply Chain Platform (OSCP), Microsoft and its partners deliver an open and secure approach to create unique, modular, solutions that addresses the needs for a modern and resilient

supply chain – visibility, flexibility, collaboration and control. In this approach, OSCP will deliver the core data- and technology platform for customer to jump-start the deployment of their supply chain

management platform and will be used by 1st party (Dynamics 353) and 3rd partner solutions to share a common architecture, eliminating data silos and allowing solutions to work together to solve

complex business challenges that require a combination of capabilities.

Suppliers

Operations

Carriers

Customers

DIGITAL SUPPLY

CHAIN TWIN

AI/ML SDK

DA

TA

CO

LLA

BO

RA

TIO

N POWER

PLATFORM

Supply Chain Apps

Open Supply Chain Platform Solution Extensions

Create Resilient Supply Chains

THEME : Supply Chain VisibilityEnable end-to-end visibility of your supply chain for faster, more accurate, and more informed

decision-making. Supply Chain Visibility allows you to understand, act, and learn on real-time

information from the entire supply chain ecosystem, including third party data sources.

Use case:• Supply Chain Control Tower

THEME : Supply Chain Planning & OptimizationPlanning enables quick reactions to ever-changing customer demands in terms of cost and

competitiveness.

Use cases:

• Demand Forecasting

• Inventory Planning & Optimization

• Integrated Business Planning

Next ?

Microsoft // 19

How do you scale and avoid pilot purgatory ?

WEF_GLN_2021_Reimagining_Operations_for_Growth (weforum.org)Source :

Microsoft // 20

Ideally we can engage our partners as of the start of the journey and create scalable scenarios

Discovery Workshop + Sprint 0 Sprint 1-3 Sprint 4

Discovery workshop and Scoping

• Identify high-impact business

scenario

• Confirm required new capabilities

• Identify environment variables

and constraints

• Develop operational baseline

• Vision and Scope sign off

Confirm

problem to be

solved and

identify high

impact use cases

Review scope,

Assess systems

& Sprint

planning

Assess business

impact

Business value

realization

workshop

• Define target outcomes / KPIs

• Refine and confirm use cases

• Develop detailed business case

and assumptions

• Develop user stories / journey

maps

• Design and technical architecture

• Provision & configure devices

• Integrate data streams

• Develop visualizations

• Gather & incorporate end user

feedback

• Present solution/capability results

and final demo

• Update business case

• Handover environment

• Planning for scaled deployment

• Operational Support Identified for

Production implementation

Discovery and Planning Solution Build Delivery Roadmap

Acti

vit

ies

Are

as

of

Fo

cu

sP

hase

s

Define

Business Impact

Conduct ADS

Develop

User / Persona Journey

Perform

Data Validation

Systems & Data

Integration

Data Enrichment &

Visualization

Develop Production Planning &

Deployment Roadmap

Upon a successful Discovery & Planning phase, we will mobilize a SWAT team to help build the first use case

Microsoft // 21

Intentional Partnering aligned to priority scenarios

*We are looking for partner offers aligned to priority scenarios (Appsource = interface to MS sales teams, Marketplace)

Partner Ecosystem:All partners active in the Industry. Also compete partners.

MSFT Co-Sell Partner:Partners with a co-sell ready solution aligned to an Industry. Opportunity-based

collaboration on account level, no sales planning or regular ROB

MSFT Co-Sell Prioritized Partner:Co-sell ready partners with solutions co-sell prioritized aligned to Solution area

sales plays or min 1 Industry Priority Scenario. Connect to sales teams and drive

shared pipeline at targeted accounts with sales play in focus.

MSFT IPS-aligned Co-Sell Prioritized Partner:Prioritized partners with offers aligned to prioritized industry use cases. Dedicated

sales plan and rhythm of business with ECM and ATU. Joint account planning and

envisioning on aligned target accounts.

Intentional Partnering:

Describes process of intentional and targeted collaboration with industry-

prioritized partners. Overarching goal is to work out clear joint value

proposition, drive Sales plan and joint co-sell pipeline as well as rhythm of

business to measure outcome for both parties. Defined expectations, joint

acount planning, pipe & asks are available for LT/Industry Sponsors, ROB to

drive progress/unblock engagements, joint envisioning, PoV, success stories,

openess to partner-to-partner activities to accelerate time-to-value for our

customers as an ecosystem

Microsoft // 22

Microsoft Cloud for Manufacturing | Partner opportunities

Partner roadmap

Connecting open customer, workforce, production, and supply chain ecosystems13

Facilitate integration into the

Customer’s environment

”We identify the plan then lift and

shift the Customer into the future”

Partner offering is deeply

integrated

“The Customer cannot identify

where Microsoft 1P ends and we

begin”

Beyond compatibility

”When the Customer uses our

solutions, it will seamlessly

interoperate with Microsoft Industry

Cloud”

Evangelize value to Boards,

C-Suite, and LOB

“We demonstrate the value and

business case to influence top-down

decision-making and the market”

AmplifyImplement ExtendIntegrate

• Microsoft Cloud for

Manufacturing overview,

opportunity, and alignment

• High-level overview of cloud and opportunity

• Strategic partner nomination criteria shared with partners

through PDM

• PDM led nominations for partner participation in Public

Preview high-touch motion

• Strategic partners invited to join Public

Preview and Microsoft Cloud for

Manufacturing program

• Breadth partner onboarding plan shared

• All partners provided more detailed PDM-

led briefings

• Strategic partners aligned to GTM and

launch assets

• All partners provided readiness content and

GTM assets on MPN Industry pages

THANK YOU