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Windows® Azure™ Platform
Microsoft Partners and the Cloud:How the Windows Azure Platform Can Improve Your Business
November 9 2010
Nigel WatsonPlatform Strategy AdvisorMicrosoft Australia
Windows® Azure™ Platform
Transformations: Bell’s Law
Windows® Azure™ Platform
TechnologyCentralised compute and storage, thin clients
EconomicOptimized for efficiency due to high cost
BusinessHigh upfront costs for hardware and software
Mainframe1950-60s
Windows® Azure™ Platform
Mini-computers1970s
http://www.flickr.com/photos/snglinks/4990273435/sizes/l/in/photostream/
Windows® Azure™ Platform
TechnologyCommoditised computing on the desktop, LANs
EconomicOptimised for agility and low cost
Business Perpetual license for OS and application software
Personal Computers1980s
http://www.flickr.com/photos/hexholden/251138522/
Windows® Azure™ Platform
Client/Server1990s
http://www.flickr.com/photos/takashi/4599575/sizes/o/in/photostream/
Windows® Azure™ Platformhttp://www.flickr.com/photos/jurvetson/916142/sizes/o/in/photostream/
Web2000s
Windows® Azure™ Platform
TechnologyLarge datacenters, commodity hardware, scale-out, devices
EconomicOrder of magnitude better efficiency and agility
BusinessPay as you go, pay for only what you use
Cloud2010s
Windows® Azure™ Platform
Attributes \ Analyst IDC Forrester Gartner Yankee Cisco NIST
Access anywhere Browser based Scalable
Control Low Low Published APIs (abstracted)
Elastic (on-demand)
Self service Multitenant (shared)
Customizable Low Low
Failure resistant
Metered by use Highly Automated Service-based
On-Demand
Scalable
Elastic (on-demand)
Self Service
Multitenant (Shared)
Metered by use
Windows® Azure™ Platform
Scalable
Elastic (on-demand)
Self Service
Multitenant (Shared)
Metered by use
Windows® Azure™ Platform
TIME
IT C
APA
CIT
Y
Allocating Resources: The Traditional View
Allocated IT resources
Oversupply
Undersupply
Load forecast
Initial investme
nt
Oversupply
Actual load
Windows® Azure™ Platform
TIME
IT C
APA
CIT
Y
Allocating Resources: The Cloud View
Allocated IT resources Actual load
Lower initial
investment
Less oversupply
Load forecast
Less oversupply
No undersupply
Windows® Azure™ Platform
transformation == opportunity + risk
Windows® Azure™ Platform
Microsoft’s approach to cloud
Windows® Azure™ Platform
Common Management Tools
Common Identity
Common Dev Tools
Microsoft’s Approach: Deployment Options
Microsoft Partner
Customer
Windows® Azure™ Platform
Cloud(Microsoft)
Hosted(Partner)
On premises(Customer)
Comparing Deployment Options
Hardware
Software
Maintenance
Cost
Windows® Azure™ Platform
Microsoft On-Premises and in the Cloud
BUSINESS APPSCOLLABORATION STORAGE PLATFORMMANAGEMENTPRODUCTIVITY COMMUNICATIONS
DEEP INVESTMENTS IN INFRASTRUCTURE
• Over $2B invested in cloud infrastructure
• Geo-replicated customer data• Public and private cloud flexibility• 30,000 engineers working on cloud services
COMMITMENT TO SERVICES EXCELLENCE• Financially-backed uptime guarantees
• SAS 70 and ISO 27001 compliant• Carbon footprint innovation• Rapid innovation model
Windows® Azure™ Platform
Consumption ModelsThe Windows Azure platform fits here
Traditional IT
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
You m
anage
IaaS
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Managed b
y v
endor
You m
anage
You m
anage PaaS
Managed b
y v
endorStorage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
SaaS
Managed b
y v
endor
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Windows® Azure™ Platform
Windows Azure Platform
GENERAL PURPOSE PROGRAMMING LANGUAGES
Compute StorageManagemen
tRelatio
nal data
MarketplaceAppFabricCDN
Windows Azure Platform
Management
Windows® Azure™ Platform
The market opportunity for Systems Integrators
Windows® Azure™ Platform
“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”
“By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.”
Windows® Azure™ Platform
The Cloud Market: Tripling in Three Years
• By 2014, cloud computing services will grow to a $45 billion industry a year (IDC)
• Traditional IT services will transfer to the new cloud model, with lots of potential revenue in new businesses and revenue streams (Gartner)
IDC: Worldwide Software As a Service 2010-2014 Forecast: Software will Never Be the Same, June 2010
$17.6B
$6.9B
$14.0B
$5.7B
$13.3B
$2.9B
SaaS PaaS IaaS
2009
2013
Windows® Azure™ PlatformON PREMISES HOSTED PUBLIC
Software
Platform
Infrastructure
Enable others do their own cloud
Help others move to the cloud storyOffer Private Cloud
Resell / ChannelBuild on top of Azure
Mai
ntai
n/su
ppor
t
Windows® Azure™ Platform
Your Customer Profile
The Profile of a Likely Cloud Adopter
Organizations in the Midst of Dynamic Change
Global, Distributed Organizations
Organizations with Capacity-Constrained Infrastructure
Organizations with Strategic, Leveraged IT
Key Insights
SaaS Adoption Is Higher for “Mission-Critical” Business Processes
SaaS Adoption Is Higher for Differentiating/Core Business Processes
Source: 2009 Schireson Associates Study, “Customer attitudes to SaaS”
Windows® Azure™ Platform
Create New Cloud Services
Opportunity areas
Store Data in the Cloud
Move Applications to the Cloud
Create New Solutions by Combining Cloud Services
Extend Applications to the Cloud
Windows® Azure™ Platform
SIMPLIFY MANAGEMENT
• Leverage the efficiency of Windows Azure Platform to connect and manage infrastructure required for your projects.
• Eliminate cost and complexity for customers and focus on their core business.
Windows Azure Benefits: SIs
WEB 2.0 SCALE AND
INTEROPERABILITY
• Quickly and easily create, deploy, manage, and distribute Web applications and services.
• Build new applications quickly with less burden on customers’ IT.
CREATE REPEATABLE SOLUTIONS
• Build solutions for customers who use the Windows Azure platform to simplify the infrastructure requirements for their projects.
• Test or staging environments can be set up quickly, with lower cost.
Windows® Azure™ Platform
The Windows Azure Platform DifferenceOpportunities to Use Windows Azure Platform
KEY DIFFERENTIATORS• Choice of familiar
development tools
• Choice of relational or native storage
• Choice in on-premises, private hosted, public cloud hosted, or hybrid deployment
• Enterprise-ready, world-class Microsoft support
Windows® Azure™ Platform
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after
the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Thank you!