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Guidelines Individual Exhibitions & In-Store Promotions Effective: 01 January 2009 Page 1 of 25 Individual Exhibition and In-Store Promotion Assistance, Guidelines
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Individual Exhibition and In-Store Promotion Assistance, Guidelines Page 1 of 25 EMIA EXPORT MARKETING & INVESTMENT ASSISTANCE Guidelines Individual Exhibitions & In-Store Promotions Effective: 01 January 2009
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Individual Exhibition and In-Store Promotion Assistance, Guidelines

Page 1 of 25

EMIA EXPORT MARKETING & INVESTMENT ASSISTANCE

Guidelines Individual Exhibitions & In-Store Promotions

Effective: 01 January 2009

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Page 2 of 25

Index

Heading Description Page No.

1. Definition of the EMIA scheme 3

2. Minimum Mandatory Requirements 3 - 5

2.1 Eligible Enterprises 3

2.2 Qualifying Criteria

2.3 Permissible submission of an application 4

3. Limitation of Assistance Offered 4

4. Diagram of the Individual Exhibition Assistance Process 6

5. Individual Exhibition Assistance 7

5.1 General Description of the Offering 7

5.2 Scheme Specific Qualifying Criteria 7

5.3 Financial Contribution 8

5.4 Supplementary Information required 9

6. In-Store Promotion Assistance 10

6.1 General Description of the Offering 10

6.2 Financial Contribution 10

6.3 Supplementary Information required 11

7. Description of Application Documentation and other requirements 12

8. Description Of Claim Documentation and Other Requirements 16

9. Definitions & Terminology 20

10. How to Contact the EMIA Administrators 22

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Page 3 of 25

1. Definition of the EMIA Scheme

The purpose of assistance under the EMIA scheme is to partially compensate exporters for

costs incurred in respect of activities aimed at developing export markets for South African

products & services and to recruit new foreign direct investment into South Africa.

The programme comprises the following Individual Participation Incentive Schemes:

- Individual Exhibition (IE) and In-Store Promotions (IP)

- Primary Market Research (PMR) and Foreign Direct Investment (FDI)

- Individual Inward Missions (IIM)

The programme comprises the following Group Participation Incentive Schemes ad

- Group Inward Buying Missions (IBM) Group Inward Investment mission (IIM)

- National Pavilions (NP)

- Outward Selling Mission Assistance (OSM) and Outward Investment Mission Assistance

(OIM)

2. MINIMUM MANDATORY REQUIREMENTS FOR INDIVIDUAL PARTICIPATION

INCENTIVES

2.1 Eligible Enterprises

The following enterprises qualify for assistance on condition that they are operating and

trading for more than one financial year.

- South African manufacturers of products

- South African export trading houses representing at least three SMME’s or HDI’s owned

businesses

- South African commission agents representing at least three SMME’s or HDI owned

businesses

- South African Export Councils, Industry Associations and Joint Action Groups

representing at least five (5) South African entities.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Page 4 of 25

- Entities in the following service sectors:

• Capital equipment services

• Consulting engineering services

• Civil engineering contractors

• Film production

• Pre-qualified Tourism services, only for Investment purposes excluding real estate

agents.

• Pre-qualified ICT services

• Business Process Outsourcing services.

2.2 Qualifying Criteria

1. Export readiness of applicant

2. Export/production performance of the applicant

3. Export/marketing competence of person visiting the foreign country

4. Potential available/accessible production/export product capacity

5. Extent of export marketing planning

6. Type of product for export and local sales performance

7. Level of labour absorption, location and technological requirements

8. Industry in which the venture operates or is planned

9. Submission of general and specific qualifying documentation and adherence to general

and specific criteria as stipulated per each EMIA offering.

2.3 Permissible submission of the Application

1. All applications must be submitted at least two months before the commencement date

of the event

2. Applications cannot be considered earlier than six months prior to the commencement

date

of the event

3. Applications submitted on the last day of the permissible submission period will be

provided with an opportunity to submit outstanding information within 5 working days.

The application will not be considered if the outstanding information and documentation

are not submitted within this period

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Page 5 of 25

3. Limitation of Assistance Offered

1. Individual Participation (Individual Exhibitions, Primary Market Research & Foreign

Direct Investment and Individual Inward Bound Missions of assistance is limited as

follows per calendar year

i. R200,000 per HDI entities

ii. R180,000 per SMME entities

iii. R 135,000 per Other sized entities

2. No limitation in terms of number of years of assistance for a specific market, each

application is considered on merit. Information on export sales and sales leads achieved

as a result of previous EMIA Assistance will be required after a three-year period.

3. Participation in countries, which are members of the South African Customs Union

(Botswana, Lesotho, Swaziland, and Namibia) is excluded from EMIA assistance.

4. EMIA incentives are not available for events taking place in the period 10 December up

to and including 10 January of each year.

5. Only one representative per business will qualify for support. The representative should

be a senior executive, and in authority to conclude contracts on behalf of the firm.

6. Assistance under EMIA will be restricted to exporters or export agents for the export of

value-added products that will enhance the export capacity of South Africa. A product

must have a local content of at least 35% to qualify for assistance.

7. EMIA applicants must disclose information on related parties where the one party can

exercise ‘significant/ insignificant/ substantial/ insubstantial influence’ over another party

in making financial and operating decisions or can exercise control or joint control over

the other party. Assistance to these parties is to the sole discretion of the Adjudication

Board.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Page 6 of 25

4. EMIA Individual Exhibition and In Store Promotions Process Step 3: • Submit the application form at least 2 months prior to the starting date of the exhibition.

• Late applications are not considered.

• The application form should be forwarded to EMIA via registered mail or hand/courier

delivered

Step 1: Obtain an EMIA

Information pack via e-mail or from the

Website www.thedti.gov.za

Contact no: (012) 394 1014

► Step 2: • Complete the Application form.

• The application form goes hand in

hand with this Guideline document.

• An application should be fully completed and accompanied by

supporting documentation as stipulated

in the Checklist of the application form. • For Enquiries phone:

(012) 394 1014

Postal Address Department of Trade & Industry The Enterprise Organisation

Private Bag X 86 Pretoria

0001

Physical Address the dti Campus

EMIA : TEO Block A - Ground Floor

77 Meintjies Street Sunnyside, 0002

Step 4:

• The Applicant will receive an

acknowledgement letter within 4 working days.

• Outstanding documentation will be

requested – the applicant would be allowed 5 working days in which to

supply the requested outstanding documentation.

► Step 5:

• Only complete applications will be

considered by an Adjudication Board • EMIA will supply an Approval or Rejection

letter within 20 working days from

submission of a complete application. • The EMIA applicant should ensure that

written confirmation of approval is

received prior to the date of departure.

► Step 6:

• An approved applicant will receive an approval letter

• Included with this approval letter will be the terms and condition of

approval • A claim form will accompany the letter of approval

Step 7:

• Read the claim form and Guidelines carefully so to be well acquainted with the rules and

procedures before undertaking the trip and incurring expenses. • Identify which, documentation is required with the claim

• Be aware of the acceptable means of payments.

• All invoices and proof of payment should be in the name of the approved entity.

► Step 8:

• The claim form should be submitted within three months from date of

return from the approved business destination. • No late claims will be considered for payment.

• Claims or claim items outstanding after the three months, will be

cancelled

Step 9:

• EMIA advisors will process and validate the claim

• The claimant will receive a letter of acknowledgement within 4 working days

• 30 working days turnaround time on complete claims, allow an additional 10 days for payment by the dti finance section

• If a claim is complete with all the necessary supporting documentation as required on the claim form and checklist, it may then be considered for approval.

► STEP 10 :

• The claimant has to submit a follow-up report in addition to the

questionnaire supplied, on the export successes achieved as a result of the visit, within six months of the event.

• Should this report not be submitted, The Department of Trade and Industry (the dti) reserves the right to exclude the individual/

company from receiving further assistance under the EMIA scheme.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 7 of 25

5. Individual Exhibition Assistance

5.1 General Description of the Offering

Assistance is granted to individual exporters to exhibit products at recognised

exhibitions abroad where TISA does not provide for a national pavilion.

5.2 Scheme Specific Qualifying Criteria

1. Maximum of ten (10) exporters will be assisted for a particular exhibition.

2. No incentives considered in the case where the exhibiting business is represented

by its official foreign agent or distributor at the exhibition.

3. Participation in private exhibitions are excluded

4. A decision-making representative of the business must be on full-time duty at the

exhibition.

5. Where businesses intend sharing costs for the exhibition stand or participating in a

circuit of events, participating businesses must indicate this on the application form.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 8 of 25

5.3 Financial Contribution

TYPE OF QUALIFYING ENTITY

DESCRIPTION OF OFFERING DESCRIPTION OF BENEFIT

HDI’s Economy Class return airfare

100% of the costs to a maximum of R13,000

SMME’s Economy Class Return Ticket 80% of the costs to a maximum of R11,000

HDI’s and SMME’s

Subsistence allowance

• Exhibitors are allowed to claim a subsistence allowance for the duration of the exhibition up to a maximum of 15 days

R1,800 / day

HDI’s, SMME’s

Transport of samples or promotional materials

• Including forwarding and clearing charges

R15,000

Exhibition costs

• Rental of Exhibition space

• Construction of stand, excluding interior design

• Telephone installation, excluding phone calls

• Installment costs of Internet Connection excluding costs charged for usage

• Rental of essential furniture

• Listing in official exhibition directory or registration fees

• Electrical costs

• Cleaning and security fees

• Interpreting fees to a maximum of R1000 to qualifying countries.

100% of the costs to a maximum of R45,000 (excluding VAT)

HDI’s, SMME’s Other sized

• 100% of the cost of marketing materials within the R45,000 limit up to a maximum of R5,000. Qualifying marketing materials: Design and print of export brochures, promotional videos or CD’s.

100% of the cost within the R45000 limit of exhibition costs to a maximum of R5000.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 9 of 25

5.4 Supplementary Information required for with the Individual Exhibition

application form

(Refer to detail description of required documentation on page 12-15 of this document)

Documentation required from all applicants

1. A copy of the entity’s exporter registration certificate form Customs & Excise

2. Proof of registration of the entity

3. A full colour product brochure.

4. Financial statements or bank statements in the case of a sole proprietor.

5. An export Marketing Plan.

6. An exhibition brochure

7. Clearance certificate from the SANDF for defence related entities

Additional Documentation required from HDI’s and SMME’s

8. Three quotations for air travel.

9. Three quotations for transport of samples.

Additional Documentation required from an Export Trading House, Commission

agent or Industry Association

10. Industry Associations, Export councils or Joint Action Groups, must supply:

• Brochures of at least five South African businesses

• Letters of permission to represent these businesses at this event.

• Details in terms of export capacity on the application form of the five

companies represented at the event

11. If the applicant is a Commission agent, copies of agency agreements from 3

represented SMME’s or HDI’s.

12. If the applicant is an Export Trading House, letters confirming permission to

represent three SMME’s or HDI’s.

Entities that are outsourcing their manufacturing process

13.These entities will only qualify on submission of:

- Formal outsourcing agreement/s between the entity and the manufacturer/s or

- Other proof substantiating that the entity is the legal owner of the product/design or

patent.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 10 of 25

6. In-Store Promotions

6.1 General Description of the Offering

Assistance is granted to groups of five or more SMME or HDI manufacturers to

showcase specific South African manufactured products in targeted retail outlets

abroad. Assistance is provided for one representative per registered exporter per an

in-store promotion. Export Trading houses, Commission agents and Industry

Associations are excluded from assistance under this offering. Applications for this

offering must be submitted at least at least two months prior to the commencement

date of the promotion.

6.2 Financial Contribution

TYPE OF QUALIFYING ENTITY

DESCRIPTION OF OFFERING DESCRIPTION OF BENEFIT

HDI’s Economy Class return airfare

100% of the costs to a maximum of R13,000

SMME’s Economy Class Return Ticket 80% of the costs to a maximum of R11,000

HDI’s and SMME’s

Subsistence allowance Exhibitors are allowed to claim a subsistence allowance for the duration of the in promotion up to a maximum of 15 days

R1,350 / day

HDI’s and SMME’s

Transport of samples or promotional materials Including forwarding and clearing charges

Maximum R15,000

HDI’s and SMME’s

Development of marketing materials � 3 quotations from different service

providers must be submitted with the application

� The lowest quotation will be considered for approval

Maximum R15,000

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 11 of 25

6.3 Supplementary Information required with the In-Store Promotion application

form

(Refer to detail description of required documentation on page 12-15 of this

document)

Documentation required from all applicants

1. A copy of the entity’s exporter’s registration certificate form Customs & Excise.

2. Proof of registration of the entity

3. A full colour product brochure.

4. Financial statements or bank statements in the case of a sole proprietor.

5. An export Marketing Plan.

6. Three quotations for air travel.

7. Three quotations for transport of samples.

8. Three quotations from different service providers for marketing materials.

9. The signed agreement with the retail outlet.

10. Motivation from Sector desk

11. Letter of Support from the foreign office representative in a specific country or

from TISA’s International Operations Unit (IOU)

Entities that are outsourcing their manufacturing process

12.These entities will only qualify on submission of:

- Formal outsourcing agreement/s between the entity and the manufacturer/s

or

- Other proof substantiating that the entity is the legal owner of the

product/design or patent.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 12 of 25

7. Description of Application Documentation and other requirements

7.1 Customs and Excise Registration Certificate

Businesses/individuals applying for EMIA assistance must be registered with the

Commissioner of Customs & Excise. A copy of the registration certificate must be

attached to all applications.

7.2 Proof of registration of the entity

- In the case of an entity registered as Ltd, (Pty) Ltd a copy an Incorporation

certificate and certificates in respect of all name changes effected.

- In the case of an entity registered as CC, a copy of the Founding statement and

amended statements confirming name changes effected.

- Sole proprietors must submit a certified copy of a South African identity document

with all applications for EMIA assistance. Foreigners must submit certified copies

of their passports and proof of registration with the South African Revenue

Services.

- A copy of the Partnership agreement in the case of a Partnership

- Articles of Association or other proof in the case of an Industry Association.

- Documentary proof of the establishment of a Trust

7.3 Product Brochures

The brochure must be printed on good quality paper, EMIA also accepts a CD ROM

format. The brochure must contain the following information

- The entity name and logo

- International contact details

- Carefully edited pictures of the products

- Description of products and the international specifications where applicable

- An export-trading house or commission agent can either submit their own

brochure reflecting all products represented or those of the entities

represented.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 13 of 25

7.4 Financial Documentation

• Entities are required to provide the latest audited financial statements;

• Or in the case of a CC latest financial statements signed off by the accounting

officer of the Close Corporation;

• Or in the case of sole proprietors, bank statements for the last three months.

• The latest financial statements must be prepared and signed off by registered

accountants. If the latest financial statements are not available, after a period

exceeding six-months from the financial year-end of the entity, the registered

accountant must provide the reasons for non-availability. In addition to this the

applicant should provide EMIA with audited financials pertaining to the previous

financial year.

7.5 Export Marketing Plan

An export-marketing plan must accompany all applications for EMIA Individual

Exhibition Assistance. Please refer to the application form for a Guide in developing an

Export Marketing Plan.

7.6 Exhibition Brochure

An exhibition brochure defining the date and nature of the event must accompany

applications for Individual Exhibition assistance. The exhibition brochure should

include:

- The nature of products exhibited by participating businesses

- Mention of interaction between buyers and sellers

- The profile of the buyers & visitors

- An additional program clearly indicating the dates of the exhibition should the

exhibition run concurrently with a conference

- The size of the event, including the number of participants and the number of

visitors

- Information on the international status of the exhibition

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 14 of 25

7.7 Air Ticket Quotations

- Customers must obtain three quotations from service providers of choice

- Only the lowest quotation will be considered from service provider of choice

- EMIA will not be responsible for any cancellation fees, or any additional costs,

which are incurred due to travel deviations. All additional costs will be borne by the

customer.

- It is the responsibility of the customer to make the arrangements for air-tickets.

This includes the booking, issue and delivery stages.

7.8 Freight Forwarding quotations

It is the responsibility of the customer to arrange freight forwarding for approved

transport of samples and/or promotional materials

7.9 Circuit of Events

A circuit of events is where a company participates in more than one EMIA event on a

specific trip abroad. If it is established that this were not indicated on the application

form, the approvals will lapse and the businesses must repay the EMIA incentives

already paid to them for that particular exhibition with interest thereon as required by

Section 80 of the Public Finance Management Act (No.1 of 1999), calculated from the

date of payment of the incentives.

7.10 Additional Documentation required from an Export Trading House, Commission

agent or Industry Association

Industry Associations, Export councils or Joint Action Groups, must supply:

- Brochures of at least five South African businesses

- Letters of permission to represent these businesses at this event.

- Details in terms of export capacity on the application form of the five companies

represented at the event

Commission agent, copies of agency agreements from three represented SMME’s or

HDI’s must accompany the application.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 15 of 25

Export Trading House, letters confirming permission to represent three SMME’s or

HDI’s must accompany the application

7.11 Outsourcing Agreements

- Entities that are outsourcing their manufacturing process will only qualify on

submission of:

- Formal outsourcing agreement/s between the entity and the manufacturer/s

Or

- Other proof substantiating that the entity is the legal owner of the product/design

or patent.

8. DESCRIPTION OF CLAIM DOCUMENTATION AND OTHER REQUIREMENTS

8.1 Permissible Submission date of a claim

- The claim form and all supporting documentation, together with the relevant post-

event questionnaire must be completed and submitted to EMIA within three

months after the date of event from the approved business destination.

- Incomplete claims and claim items received after the three months will be rejected

without exception. Customers will forfeit the in principle approval granted to them if

they do not submit the claim form and all supporting documentation within three

months after the date of return from the approved business destination.

- Claims, in respect of which claim items/documentation are outstanding after three

months, will be cancelled.

8.2 Invoices

- All invoices and proofs of payment must be made out in the name of the approved

entity.

- Invoices without verifiable VAT registration numbers, company registration

numbers, telephone and fax numbers, and without addresses will not be

considered for the claim as they cannot be authenticated.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 16 of 25

- In the case of invoices for promotional materials, please note that only those

dated 3 months or a shorter period prior to the event will be considered for

reimbursement.

- In the case of participation in an exhibition under the Individual Exhibition

Assistance Scheme, full details of deposit refunds and a cost statement for

materials purchased for the exhibition and their subsequent disposal must be

provided.

8.3 Air ticket and proof of payment

- Original or certified copies of the business/economy class air tickets, which must

be accompanied by an invoice and proof of payment.

- EMIA clients will not be reimbursed for air tickets where Voyager miles were

utilized.

- Fax copies of the electronic air ticket or e-mailed from the travel or issuing agent

specifying the routes, dates, name, time, agent, the value and proof of payment

will be accepted for payment .

- No invoices are required where an e-ticket was issued

- Please note that if the ticket was changed for what ever reason, all tickets issued

must be submitted and the reasons thereof.

- All boarding passes must be kept and submitted for verification purposes.

8.4 Specific Cases where Third Party Payments will be considered for re-

imbursement

1. When the payment incurred by the proposed traveler, the director of the company

or the responsible person as stipulated in the Application form.

2. In the case of a sole agent for a specific exhibition, a copy of the agreement must

be submitted to EMIA, clearly stipulating that the company is the only (sole) South

African agent of the event. To control the third party payments originated from a

sole agent the following controls are in place:

o The applicant should submit the invoice from the Sole Agent and the

invoice from the Exhibition organiser.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 17 of 25

o The applicant should submit the proof of payment of the amount paid

to the Sole Agent and the proof of payment from the Agent to the

Exhibition organiser

o Management fees or any other administrative costs charged by the

agent will not be reimbursed by EMIA.

o If costs charged by the Exhibition organiser or other service provider

pertaining to exhibition costs this must be disclosed by the agent in the

form of reconciliation indicating the precise details of how these costs

were shared by exhibiting businesses.

8.5 Passport

Certified copy of the passport clearly showing:

- Personal Particulars (Passport Photo)

- Departure date stamp from S.A

- Re-entry date stamp into S.A

- Where passports do not have an entry and exit stamp, because they were

scanned at customs, a claimant will have to submit boarding passes as proof of

entry/exit into or out of South Africa.

- All boarding passes must be kept as it might be required for verification purposes

8.6 Tax Clearance Certificate

- An original valid Tax Clearance Certificate must accompany all claims for EMIA

assistance under all EMIA programmes.

- Only an original certificate will be acceptable, a certified copy will not be accepted.

8.7 Documentation confirming bank details

- A fully completed original Credit Order Instruction Form with a bank stamp.

- The credit order is included in the claim form.

- A copy of a cancelled cheque or in the case of a savings account, a bank

statement on the bank’s letterhead.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 18 of 25

8.8 Documents for transport costs of samples

- A copy of the SARS Export Release Notification or Bill of Entry and the copy of

Airwaybill/Bill of Lading

- Certified copies of the proof of payment.

8.9 Other claim requirements

- Faxed copies of the claim or documentation relating to the claim will not be

accepted.

- A commissioner of oaths must certify all document copies submitted as true.

- EMIA can at any time request additional documentation / information regarding the

processing of a claim. Such documents can include copies of bank statements,

cheques, delivery notes, order notes, bank deposit slips and other documents

regarded as being material for claim purposes.

- A copy of the notification of approval must accompany all future correspondence

and/or submissions of further documentation to EMIA. Should EMIA receive

further correspondence/documentation unaccompanied with this notification of

approval, EMIA will not be held responsible for the loss or misplacement of these

documents, which could delay or hamper the administrative process.

- No claim will be considered unless accompanied by the following documents:

o A copy of the letter of approval for the relevant trip

o Invoices and proofs of payment (in the name of the approved entity)

of all the relevant costs incurred during the visit should be provided.

Please note that proof of payment in the form of bank statements

printed from the internet will not be accepted.

o All copies submitted must be certified as true copies by a commissioner

of oaths.

8.10 The only acceptable means of payment are:

- Cheque

- Credit card

- Electronic banking transfer

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 19 of 25

Please note: Bank statements and electronic bank transfers must provide the name of

the beneficiary. Bank Statements printed from the Internet will not be accepted as

sufficient proof of payment.

8.11 The following forms of payment will not be considered for reimbursement:

- Cash payments - Offset payments

- Book entries - Third Party payments

- Credit Notes - Travellers cheques

8.12 Exhibitors will be responsible for the following expenses, which cannot be

claimed from EMIA:

1. Insurance expenses in respect of exhibition material

2. Value added tax

3. Bank charges

4. Business cards

5. Promotional and publicity expenses other than the expenses incurred in

connection with the listing in the official exhibition directory

6. Storage with the transport of samples.

8.13 Verification by the dti

- All claims are to be accompanied by original valid Tax Clearance Certificate from

the claimant.

- EMIA reserves the right to carry out inspections on activities of an enterprise

approved by the Adjudication Committee from time to time.

- If the Adjudication Committee is satisfied that a grant was based on false

information, or that the applicants furnished misleading information, it may disallow

the grant and recover the full amount paid to the enterprise. Interest on grant

payments not due to applicants shall be levied at the rate prescribed in terms of

section 1(2) of the Prescribed Rate of Interest, 1975 (Act No. No.55 of 1975) as

from the day the grant was received.

- The Adjudication Committee further reserves the right to authorise publication of

full details, including names, in cases of grant abuse.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 20 of 25

9. DEFINITIONS & TERMINOLOGY

9.1 Export Trading House (representing at least three SMME’s)

A business, which focuses on the promotion of export-trade through the marketing of

products from different manufacturers. The principle/manufacturer is not allowed to

participate simultaneously with the agent.

9.2 Commission Agent (representing at least three SMME’s)

A commission agent must have an agency agreement with a local manufacturer for

the promotion of the manufacturer’s products in the export market. The

principle/manufacturer is not allowed to participate simultaneously with the agent.

9.3 Small, Medium And Micro-Sized Exporters – SMME’s

SMME’s must be privately, independently or co-operatively owned and managed, and

must comply with any two of the following quantitative criteria:

- Total annual turnover must be less than R40 million.

- Total assets excluding fixed property must be less than R15 million.

- Less than 200 full time employees.

9.4 Historically Disadvantaged Businesses - HDI’s

For a business to qualify as a historically disadvantaged business, it must: be an

SMME where at least 51% of the business must be owned by black person(s), women

or disabled person(s) of South African nationality.

9.5 Other Businesses

Businesses that do not qualify under the definition of an SMME as stipulated by the

EMIA Scheme.

9.6 Registered Exporters

Exporters registered with the Commissioner of Customs & Excise.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 21 of 25

9.7 Value-Added Product

A value-added product is a product by which a South African business has increased

the value of a product at each stage of its production, excluding initial costs such as

indirect labour, commissions, taxes, duties, including raw materials and packaging,

by 35%

9.8 Subsistence Allowance

The daily subsistence allowance is provided in order to cover a portion of the hotel

accommodation, meals, taxi fares, telephone calls, etc.

9.9 HS – Code harmonised System Code)

- An international code used to classify products that are imported and exported.

- The HS - Code (Harmonised System Code) or Tariff Heading can be obtained

from: Customs & Excise Telephone: 012-334 6400

9.10 Third Party Payments

For purposes of EMIA, Third Party Payments will be defined as a payment made by

an entity other than the approved company or by any person other than the proposed

traveller or director of the company. Any invoice or proof of payment made in any

other name will be construed as a third party payment.

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 22 of 25

10. How to Contact the EMIA Administrators

Description Contact Numbers

The dti Call Center

� For general EMIA information

0861 843 384

General Customer Care Line

� Clarification on issues pertaining to

EMIA service levels

� EMIA Report Back questionnaires

Sue Joubert 012-394 1014

(Individual Exhibitions, PMR, FDI and

Individual Missions)

Applications Customer Care Line

� Enquiries related to status of

applications and appeals

� Clarification on EMIA rules

� Request for application forms

Marlene Vlok

012 394 1036

(Individual Exhibitions, PMR, FDI and

Individual Missions)

Claims Customer Care Line/ Claims

helpdesk

� Enquiries related to status of claims

� Request for claim forms

Elize le Roux 012 394 1042

Busisiwe Radebe 012 394 1038

(Individual Exhibitions, PMR, FDI and

Individual Missions)

Visit our website

http://www.thedti.gov.za

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 23 of 25

SERVICE PROVIDERS

EMIA Service Centres

For your convenience, further information about EMIA can also be obtained by visiting one of

our service centres near you. The offices listed below can assist by providing you with

general information about EMIA.

DTI Regional Offices

Cape Town Tel: 021-480 8060

Durban Tel: 031-305 3389

Port Elizabeth Tel: 041-582 1267

Provincial Investment Promotion Agencies

Centre for Investment and Marketing East Cape Tel: 043-704 5600

Dept of Economic Affairs – Free State Tel: 051-403 3613

Dept of Economic Affairs – Northern Cape Tel: 053-831 4227

Gauteng Economic Development Agency Tel: 011-833 8750

Invest North West Tel: 014-594 2570

Mpumalanga Investment Initiative Tel: 013-752 5384

Trade & Investment KZN Tel: 031-304 4303

Trade & Investment Limpopo Tel: 015-295 5171

Wesgro Tel: 021-402 8600

Business Chambers

Cape Chamber of Commerce: 021 402 4300 SA Chamber of Commerce 011 446 3800

Durban Chamber of Commerce 031 335 1000 Pietermaritzburg Chamber 033 345 2747

JHB Chamber of Commerce 011 726 5300

PE Regional Chamber 041 484 4430

Lowveld Chamber (Nelspruit) 013 755 2069

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 24 of 25

EXPORT COUNCILS, INDUSTRY ASSOCIATIONS & JOINT ACTION GROUPS

NAME TEL. NUMBER E-MAIL ADDRESS

Aluminium Federation of S.A (AFSA) (011) 453 3339 [email protected]

Automotive Industry Export Council (012) 323 2980 [email protected]

Built Environment Professional Export Council (011) 463 2022 [email protected]

Capital Equipment Export council (011) 849 7388 [email protected]

Clothing Export Council (021) 761 6421 [email protected]

Fresh Produce Exporters Forum/ Fruit SA (021) 526 0474 [email protected]

Meat Exporters of South Africa (012) 361 4545 [email protected]

Plastic Federation of SA (011) 314 4021 [email protected]

Rail Road Association (011) 761 2434 [email protected]

SA Boat Builders Business Council (021) 418 6134 [email protected]

SA Cosmetics Export Council (SACEC) (011) 793 1144 [email protected]

SA Electro technical Export Council (011) 315 0209 [email protected]

SA Equine Trade Council (031) 314 1799 [email protected]

SA Federation of Civil Engineering Contractors (011) 409 0900 [email protected]

SA Flower Industry Council (Asso Flowers) (011) 692 4237 [email protected]

SA Fruit & Vegetable Canner’s Export Council (021) 871 1308 [email protected]

SA Footwear and Leather Export Council (031) 701 4206 [email protected]

SA International Steel fabricators (011) 726 6111 [email protected]

SA Iron & Steel Institute (SAISI) (012) 320 2450 [email protected]

SA Print & Packaging Federation (011) 794 3810 [email protected]

SA Textile Industry Export Council (021) 959 4162 [email protected]

SA Wire Business Council (011) 453 0921 [email protected]

Individual Exhibition and In-Store Promotion Assistance, Guidelines

Effective: 01 January 2009 Page 25 of 25

EXPORT COUNCILS, INDUSTRY ASSOCIATIONS & JOINT ACTION GROUPS

NAME NAME NAME

SA Dairy Foundation (012) 348 5345 [email protected]

SA Aerospace Maritime & Defence Industry Association. (012) 420 1540 [email protected]

SA Stainless Steel Development Association (SASSDA) (086) 172 7732 [email protected]

SA Ostrich Business Chamber (044) 272 3336 [email protected]

SA Jewellery JAG (011) 334 1930 [email protected]

SA Vegetables (012) 332 0696 [email protected]

SA Music Exportation (SAMEX) (011) 489 5000 [email protected]

Steel Tube Export Council (011) 823 2377 [email protected]

Wines of South Africa (021) 883 3860 [email protected]

Farmed Abalone Export Council (028) 384 1404 [email protected]


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