The McGovern Alumni Center at NDSU

Case Study Project -- Special Event (FM Wedding)

Kelly Price

The Alumni Center

“No other event is quite like a wedding”, and “we at The Alumni Center know this and are motivated by this.”

-- The Alumni Center

TAC Description

One wedding a day to ensure that all the attention is directed towards you, on your special day.

Intimate gatherings of up to 200.5 to 7 Event SpacesIndoor and outdoor space included

Award 2014 Couples’ Choice Awards4.7 of 5 stars on Weddingwire

VisionA family friend of the couple, and wanting the couple to be

happy and healthy, and to stay together, for as long as the years allow.

To create lifelong memories that will be cherished for a lifetime.

To empower unmarried or married friends to be impressed and contact my services.

Marketing a pro-bono event, in order to advertise my abilities, in-hopes of attracting new couples.

Communication ProcessAs a result of being a smaller wedding, I requested two other employees from a company I manage (Vandelay Industries) to help out at this event.

The two other employees are present and able to help out and make sure that this event runs smoothly. If any guest have issues, the two employees will be the channels for messages to be carried to me. I need to ensure that if any problems arise, they will handle and/or relay the information directly to me.

The three of us will be walking throughout the wedding and (especially) the reception, in order to ensure that things go according to plan. To ensure information is transmitted quickly, and the issues are handled accordingly, us three (wedding planners) will have walkie talkies.

Communication ProcessAt the end of the night, guest will have the opportunity to fill out comment cards as to how well this event did. Moreover, they will have the opportunity to explain why they gave that rating.

The comment cards will be handled to two of the event planners standing in front of the doors as they leave. Gourmet chocolate will given as a reward for filling out the cards. The feedback will ensure that future events will be planned and handled better.

Communications’ Process cont.

Event Description

Wedding and reception party held at The Alumni Center TAC.

Oct. 18, 2014The wedding will begin at 3 p.m.Wedding party will begin at 5 p.m.The Sydney’s (The couple)100 people will attend (intimate)Close family and friends

Event Description (cont.)

Low cost wedding, $5,000 (recently graduated college [average length from marriage to separation is 8.7 years]).

Low maintenance wedding.Food = buffetNo flowers.No cake… too costly.No limo, no professional photographer.

Event Description (cont.)

Post wedding; buffet meal, along with after-party (entire event held at TAC).

SpeakersWife’s mother Wife’s father Husband’s brother HusbandWifeWife’s best friendHusband’s best friendHusband’s fatherHusband’s mother*During dinner at 6:30-7

Expenses NDSU Wedding and Reception rooms = $2000NDSU Catering - $10-15 per person = $1500Priest (Justice of the Peace) = $150DJ-Amp’d DJ $690Stage $200Reset after wedding $250Deposit $500 - cost of total priceAlcohol $100 down ($400 minimum) Stamps .50X100=$50Neenah White paper (Target) $17.99

=$4957.99

Entertainment

Dj-Amped D $600 - 4 hoursBismarck - drive $90 = $690The technology (lighting and sound) for the reception will be handled by the DJ, of Amped D.

Marketing/PR MaterialsSending out handmade, beautiful wedding invitations with

company’s name on it, Vandelay Industries.Having invitees mail in a responds, on to whether attending,

company’s name on the bottom. The attendees will receive complimentary candies, for

attending this event. The company’s name will be on the care package that the guests will receive at the end of the night.

Guests will also have the opportunity to receive gourmet chocolates with the company’s name on the wrappers.

LogisticsSecurity none (self policing) Parking - 225 spaces - 100 attendees = 125 free spaces

Attendees will enjoy time in the upstairs lounge, while the once wedding-space is transformed for the reception.

Works Cited

Amanda. The McGovern Alumni Center. amanda@ndsualumni.com. 701=231-6802

“Average length of time from marriage to separation is now 8.7 years, study reveals.” NewsComAu. N.p., n.d. Web. 3 Oct. 2014.

http://www.news.comau/national/average-length-of-time-marriage-to-separation-is-now-8.7-years-study-reveals/story-e6frfkvr-1226117201779.

“Wedding Wire.” Wedding Wire. N.p., n.d. Wed. 1 Oct. 2014. www.weddingwire.com

www.depowerinu.com/blog/2013/08/how-to-strengthen-relationships-by-refining-communication-skills/