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Middle East & Africa Version - Portfolio Overview

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Dow Construction Chemicals Cellulose Ethers, Redispersible Latex Powders, Acrylic Emulsion Polymers, Synthetic Thickeners, Dispersants Product Overview Middle East/Africa Version July 2014 Jƣntly adv bui g … NEW: WALOCEL™ Xact for high-quality Cement Based Tile Adhesives WALOCEL™ Xtra portfolio specially developed for Gypsum Spray Plaster PRIMAL™ AS-8012 specially developed for 2K Cementitious Waterproofing Membranes
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Page 1: Middle East & Africa Version - Portfolio Overview

Dow Construction ChemicalsCellulose Ethers, Redispersible Latex Powders, Acrylic Emulsion Polymers, Synthetic Thickeners, Dispersants

Product Overview Middle East�/Africa

Version July 2014

Joi ntly advan ci ng be tt er build in g …

NEW:WALOCEL™ Xact for high-quality Cement Based Tile Adhesives

WALOCEL™ Xtra portfolio specially developed for Gypsum Spray Plaster

PRIMAL™ AS-8012 specially developed for 2K Cementitious Waterproofi ng Membranes

Page 2: Middle East & Africa Version - Portfolio Overview

2 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Content 03 Dow Construction ChemicalsIntroduction

06 Gypsum Based Plaster | Cellulose Ethers Gypsum Based Plaster, Machine Applied | Cellulose Ethers Gypsum Based Joint Filler | Cellulose Ethers 08 Gypsum Based Joint Filler | Redispersible Latex Powders Cement Based Render | Cellulose Ethers Cement Based Skim Coat | Cellulose Ethers 10 Cement Based Render | Redispersible Latex Powders ETICS, Dispersion Based Render | Cellulose Ethers

12 ETICS | Redispersible Latex Powders ETICS | Acrylic Emulsion Polymers 14 Anticarbonation Coating | Acrylic Emulsion Polymers Cement Modifi ers | Acrylic Emulsion Polymers Cement Based Tile Adhesive (Basic Quality) | Cellulose Ethers

16 Cement Based Tile Adhesive (Standard Quality C1) | Cellulose Ethers Cement Based Tile Adhesive (High Quality C2) | Cellulose Ethers

18 Cement Based Tile Adhesive | Redispersible Latex Powders 20 Tile Grouts | Cellulose Ethers Tile Grouts | Redispersible Latex Powders Dispersion Based Tile Adhesive | Cellulose Ethers 22 Dispersion Based Tile Adhesive | Acrylic Emulsion Polymers Self Leveling Underlayment | Cellulose Ethers 24 Self Leveling Underlayment | Redispersible Latex Powders Floor Paint and Sealer | Acrylic Emulsion Polymers Sealant | Acrylic Emulsion Polymers 26 Cool Refl ective Roof Coatings Cementitious Waterproofi ng Membrane | Acrylic Emulsion Polymers

28 Flooring Adhesives | Acrylic Emulsion Polymers ADDITIVES | Synthetic Thickeners

30 ADDITIVES | Dispersants ADDITIVES | Opaque Polymers

NEW: WALOCEL™ Xtraportfolio

NEW:WALOCEL™ Xact portfolio

NEW:PRIMAL™ AS-8012

Page 3: Middle East & Africa Version - Portfolio Overview

3®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

The construction industry in Europe, Middle East and Africa is changing. Demand for high-performance, cost eff ective and environmentally advanced building products continues to increase as the sector adapts to meet the challenges of energy effi ciency, economic constraints and demand for structures equipped for 21st century living.

Dow Construction Chemicals has evolved to address those needs with a broad product portfolio based on acrylic emulsion polymers, redispersible latex powder, and cellulosic technology.

Dow Construction Chemicals brings together the combined expertise and high research and development competence based on 40-years of industry experience. We off er in-depth application knowhow as well as eff ective formulation support to manufacturers of building and construction products around the world – a strong construction-focused business unit supported by global research, technical service and manufacturing facilities.

Welcome to Dow Construction ChemicalsHigh Performance Products and Solutions for theConstruction Industry

Page 4: Middle East & Africa Version - Portfolio Overview

4 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Your online resource for the latest product data, technical datasheets, application information, technical articles and news.

www.dowcc.com

quick & easy onlin

e in

fo

synthetic thickeners are available for a variety of applications.Features and benefi ts off ered by our portfolio include strong adhesion, improved water resistance, ease of use, increased durability and more.

Applications range from dispersion based renders through to coatings for cool refl ective roofs and roof tiles, and from sealants and adhesives to cementitious waterproofi ng membranes. High-performance acrylic thermoset binders have also been developed for use in high-performance nonwovens and in glass fi bre insulation.

Cellulosic technologyDecades of experience enable Dow Construction Chemicals to off er a portfolio of cellulose-based products for construction materials with distinctive benefi ts across a wide range of applications.

The range includes well known brands such as WALOCEL™ and METHOCEL™ cellulose ethers which incorporate features such as:

» rapid development of temperature-stable, high-water retention capabilities

» selective consistency adjustment for easy workability » precise control of rheology for good workability and

sag resistance » stabilisation of air voids » improved substrate adhesion.

Potential applications range from tile adhesives and grouts, to fi llers, levellers and joint compounds, and from reinforcing and bonding mortars for ETICS to gypsum plasters and cement-based renders.

Redispersible latex powderDOW™ Latex Powders are redispersible polymer powders that combine the performance benefi ts of liquid latex modifi ers with the convenience, reliability and handling/storage advantages of one-component dry systems.

They off er a variety of features and benefi ts for mineral-bound products, including:

» improved workability » excellent adhesive strength on diff erent and demanding

surfaces » improved open time » hydrophobicity (water repellent properties) » abrasion resistance.

The powders are used primarily as additives for products such as cement-based tile adhesives, thermal insulation systems and self-levelling fl ooring compounds.

Where quality building starts The highly reliable quality of binders and products from Dow Construction Chemicals form the heart of many innovative products and systems that have since become industry essentials.

With a portfolio of established brands such as WALOCEL™ cellulose ethers, DOW™ Latex Powders, PRIMAL™ and UCAR™ acrylic emulsion polymers and AQUASET™ acrylic thermosetting resins Dow is a leading supplier to customers manufacturing building and construction products around the world.

Regardless of whether your customers are looking for improved workability features or demand an especially durable, high-quality end-product – we help you meet their expectations. Our experts support you in optimising formulations in order to keep key properties of your end products stable and as specifi ed – this is where quality building starts.

The technological building blocksThe Dow Construction Chemicals portfolio is built around three core technological pillars that are essential for the development of building product formulations to meet a wide variety of needs.

Acrylic polymer dispersions and acrylic solution polymersCustomers of Dow Construction Chemicals have access to a heritage of technically advanced, high-quality binders and additives.

The business off ers a wide range of emulsion polymers for the manufacture of building and construction products including pure acrylic, styrene acrylic and vinyl acetate polymers for improving the properties of cementitious as well as non-cementitious applications. In addition, dispersants and

Page 5: Middle East & Africa Version - Portfolio Overview

5®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

What you need, where you need it Tailored supportThe range of options off ered by Dow Construction Chemicals means products can be tailored to suit a variety of applications and end-use needs. That might mean designing more cost-eff ective options into an existing range; creating new, environmentally advanced products to help address environmental challenges or creating formulations for a premium performance product for a high-end application.

Thanks to the wide range of expertise and broad portfolio of products based on a proven range of technologies, customers working with Dow Construction Chemicals have access to highly-competent, experienced professionals who will provide support in identifying the appropriate formulation based on the right technology and the right products.

The benefi t of global resourcesCombining the resources of two entities has resulted in a worldwide network of research and manufacturing capabilities well equipped to meet the demands of today’s

businesses. Customers benefi t from global innovations and development across all regions, and can at the same time rely on local presence that understands the specifi c demands of the regional marketplace.

In Europe, Middle East and Africa, Dow Construction Chemicals serves the market with regional laboratories, 13 strategically placed production plants and around 100 dedicated professionals in sales, marketing and R&D.

The team provides access to global knowledge along with on-the-ground support and in-depth market understanding, meaning it is well-equipped to respond to local needs.

In the following you will fi nd an overview on our product range. Please consult your local sales representative to identify the specifi c product portfolio available in your region.

Page 6: Middle East & Africa Version - Portfolio Overview

6 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Gypsum Based Plaster | Cellulose Ethers

Gypsum Based Joint Filler | Cellulose Ethers

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL™ MKX 30000 PF 60 EFunctional, non-ionic cellulose ether, improving water

retention with modifi cation for very high standing strength30.000 very high

WALOCEL MKX 35000 PP 25Functional (rheological),

non-ionic cellulose ether, improving water retention – even at high temperature

of the wet mortar – and workability

35.000 medium

WALOCEL MKX 35000 PP 35 35.000 medium

WALOCEL MKX 40000 PF 20 40.000 medium

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL™ MKX 30000 PF 60 EFunctional, non-ionic cellulose ether, improving water

retention with modifi cation for very high sag resistance 30.000 very high

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C

All exhibit: excellent water retention at high wet mortar temperatures* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C

Gypsum Based Plaster, Machine Applied | Cellulose Ethers

New: WALOCEL Xtra portfolio for Gypsum Based Plaster

CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL Xtra 40-01

Functional (rheological), non-ionic cellulose ether, improving

water retention – even at high temperature of the wet mortar – and workability

40.000 no

WALOCEL Xtra 40-30 40.000 medium

WALOCEL Xtra 60-01 60.000 no

WALOCEL Xtra 60-30 60.000 medium

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C

Page 7: Middle East & Africa Version - Portfolio Overview

7®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

Particle Size

Features of End-Product

Water RetentionWorkability –

Ease of LevellingLess Stickiness Shear Stability Sag Resistance

powder, fi ne

powder, very fi ne

powder, very fi ne

powder, fi ne

Particle Size

Features of End-Product

Workability Lump Reduction Consistency Built-Up

powder, fi ne

– no fair good excellent outstanding

– no fair good excellent outstanding

– no fair good excellent outstanding

Particle SizeControlled

Particle Morphology

Features of End-Product

Water Retention Less Stickiness Shear Stability Standing Strength

powder, fi ne Yes

powder, fi ne Yes

powder, fi ne Yes

powder, fi ne Yes

Page 8: Middle East & Africa Version - Portfolio Overview

8 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Cement Based Render | Cellulose Ethers

Cement Based Skim Coat | Cellulose Ethers

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL™ MKX 15000 PF 01 Functional, non-ionic cellulose ether, improvingwater retention, not modifi ed 15.000 no

WALOCEL MKW 10000 PP 01Functional, non-ionic cellulose ether,

improving water retention, not modifi ed10.000 no

WALOCEL MKW 20000 PP 01 Functional, non-ionic cellulose ether, improving water retention, not modifi ed 20.000 no

WALOCEL MKW 20000 PP 20 Functional, non-ionic cellulose ether, improving water retention, modifi ed for easy workability 20.000 low

WALOCEL MKW 30000 PP 10 Functional, non-ionic cellulose ether, improving water retention, modifi ed for easy workability 30.000 low

METHOCEL™ 306 Functional, non-ionic cellulose ether imparing very high water retention, modifi ed for easy workability 35.000 medium

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL™ MKW 30000 PP 10 Functional, non-ionic cellulose ether, improving water retention, modifi ed for easy workability 30.000 low

All Base Coat products: excellent water retention at high wet mortar temperatures and outstanding air void stabilisation. For Decorative and Silicate Render (RTU) please see ETICS page 12.

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL MKX 45000 PP 10 Functional non-ionic cellulose ether to improve workability, water retention, slip resistance 45.000 low

All Base Coat products: excellent water retention at high wet mortar temperatures and outstanding air void stabilisation. For Decorative and Silicate Render (RTU) please see ETICS page 12.

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C** Temperature stability of wet mortar

Gypsum Based Joint Filler | Redispersible Latex Powders

Product Characteristics Composition MFFT [°C]

DLP 211 (DOW™ Latex Powder)Polymer binder,

rapidly dispersible in water

VAE-VeoVa 3

DLP 212 (DOW Latex Powder) VAE-VeoVa 0

Page 9: Middle East & Africa Version - Portfolio Overview

9®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

Particle Size

Features of End-Product

Water RetentionWorkability –

Ease of LevellingReduced Infl uence on

Cement SettingShear Stability Sag Resistance

powder, fi ne

powder, very fi ne

powder, very fi ne

powder, very fi ne

powder, very fi ne

powder, very fi ne

Particle Size

Features of End-Product

Water RetentionWorkability –

Ease of LevellingReduced Infl uence on

Cement SettingShear Stability Sag Resistance

powder, very fi ne

– no fair good excellent outstanding

– no fair good excellent outstanding

Particle Size

Features of End-Product

Water Retention

Long Adjustability Time

High Slip Resistance

Long Open Time

Temperature Stability**

Less Retarded Setting

powder, very fi ne

Particle Size Rheology FlexibilityProperties/Behaviour

of End-Product

powder, free-fl owing neutral medium hard good surface appearance, no impact on setting

powder, free-fl owing neutral medium good surface appearance, no impact on setting

Page 10: Middle East & Africa Version - Portfolio Overview

10 – Product Overview Middle East�/Africa

Dow Construction Chemicals

ETICS**, Dispersion Based Render | Cellulose Ethers

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C** External Thermal Insulation Composite System

Product Characteristics Sub-ApplicationViscosity [mPas]*

WALOCEL™ MKX 25000 PF 25 LFunctional rheological, non-ionic, multipurpose

additive cellulose ethers to improve water retention and the workability of the mortar

Adhesive & Base Coat Mortar 25.000

WALOCEL MKX 45000 PF 20 L Functional rheological, non-ionic, multipurpose additive cellulose ethers to improve water retention

and the workability of the mortar

Adhesive & Base Coat Mortar 45.000

METHOCEL™ 327 Adhesive & Base Coat Mortar 15.000

WALOCEL MKW 20000 PP 20Functional rheological, non-ionic, multipurpose

additive cellulose ethers to improve water retention &air void stability, less impact on cement hydration

Adhesive & Base Coat Mortar 20.000

WALOCEL MW 6000 PFVFunctional non-ionic cellulose ether to improve

workability and to avoid segregation

Decorative Render (RTU) 6.000

WALOCEL MW 15000 PFV Decorative Render (RTU) 15.000

WALOCEL MW 40000 PFV Functional non-ionic cellulose ether with retarded dissolution to improve workability, water retention Decorative Render (RTU) 40.000

WALOCEL CRT 10000 PVFunctional non-ionic cellulose ether to improve

workability and to avoid segregationSilicate Render (RTU) 10.000

Cement Based Render | Redispersible Latex Powders

Product Characteristics Composition Sub-Application

DLP 211 (DOW™ Latex Powder)

Polymer binder, rapidly dispersible in water with good saponifi cation

resistance

VAE-VeoVa Decorative Render

DLP 212 (DOW Latex Powder) VAE-VeoVa Decorative Render

DLP 2001 (DOW Latex Powder) VAE-VeoVa Decorative Render

Page 11: Middle East & Africa Version - Portfolio Overview

11®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

– no fair good excellent outstanding

Modifi cation Particle Size

Features of End-Product

Water Retention

WorkabilityAdhesion

to SubstrateAdhesives Strength

Wetting Capability/Open Time

Effi cient Thickening

mediumpowder,

fi ne–

mediumpowder,

fi ne–

highpowder,

fi ne–

mediumpowder, very fi ne

retarded dissolution

powder, fi ne

– –

retarded dissolution

powder, fi ne

– –

retarded dissolution

powder, fi ne

– –

retarded dissolution

powder – –

MFFT [°C] Particle Size Rheology Hydrophobicity Flexibility Properties/Behaviour of End-Product

3 powder, free-fl owing neutral – medium hard versatile

0 powder, free-fl owing neutral – medium multipurpose

2 Powder, free-fl owing neutral – medium hardimproved adhesion after water

immersion

Page 12: Middle East & Africa Version - Portfolio Overview

12 – Product Overview Middle East�/Africa

Dow Construction Chemicals

ETICS* | Redispersible Latex Powders

* External Thermal Insulation Composite System

Product Characteristics Sub-Application Composition

DLP 212 (DOW™ Latex Powder) Polymer binder, rapidly dispersible in water with good saponifi cation

resistance

Adhesive & Base Coat Mortar

VAE-VeoVa

DLP 2141 (DOW Latex Powder)Adhesive &

Base Coat MortarVAE-VeoVa

ETICS* | Acrylic Emulsion Polymers

* External Thermal Insulation Composite System, also referred to as EIFS (Exterior Insulation and Finish System) 1) APEO is not intentionally added and is not knowingly introduced from another raw material

Product Characteristics Sub-Application MFFT [°C]

PRIMAL™ AC-339 Pure acrylic polymer, APEO free1) Top Coat 28

PRIMAL AC-261 EF Pure acrylic polymer, APEO free1) Dispersion Based Render 18

PRIMAL CM 330 Pure acrylic polymer, APEO free1) 2K Base Coat 12

PRIMAL WDV 2001 GS Pure Acrylic, APEO free1) Dispersion Based Render 7

Page 13: Middle East & Africa Version - Portfolio Overview

13®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

MFFT [°C] Particle Size Rheology Hydrophobicity FlexibilityProperties/Behaviour

of End-Product

0 powder, free-fl owing neutral – medium good dry and wet adhesion

0 powder, free-fl owing neutral yes medium hard lower water absorption

Solids [%] Properties/Behaviour of End-Product

48 Highly hydrophobic polymer with good water resistance. Ideal for marble stone fi nishes (no water whitening).

50 Versatile and robust acrylic polymer with excellent outdoor durability

47 Recommend for cementitious base coat, very good cement compatibility, adhesion and mechanical properties

46�–�47 Pure acrylic emulsion with excellent exterior durability, dirt pick-up and water pick-up resistance

Page 14: Middle East & Africa Version - Portfolio Overview

14 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Cement Modifi ers | Acrylic Emulsion Polymers

Anticarbonation Coating | Acrylic Emulsion Polymers

1) APEO is not intentionally added and is not knowingly introduced from another raw material

Product Characteristics Tg [°C] Solids [%]

ELASTENE™ 404 Pure Acrylic, APEO free1) -30 60�–�61

Product Characteristics MFFT [°C] Solids [%]

PRIMAL™ CM-330 General purpose cement modifi er 13 47

Cement Based Tile Adhesive – Basic Quality | Cellulose Ethers

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL™ MKX 60000 PF 01 Functional non-ionic cellulose ether to improve workability, water retention 60.000 no

WALOCEL MW 40000 PFV Functional non-ionic, retarded dissolution to improve workability, water retention 40.000 retarded

dissolution

WALOCEL MW 60000 PFV Functional non-ionic cellulose ether with retarded dissolution to improve workability, water retention 60.000 retarded

dissolution

XCS 47136 Functional non-ionic cellulose ether to improve workability, water retention, slip resistance 60.000 medium

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C

Page 15: Middle East & Africa Version - Portfolio Overview

15®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

Properties/Behaviour of End-Product

Pure acrylic binder for high-quality exterior coatings with high CO2 diffusion resistance (anti carbonation) and high water vapor-permeability.The fl exible binder combines good crack-bridging properties and low dirt-pick-up.

Properties/Behaviour of End-Product

Pure acrylic polymer for cement modifi cation with excellent adhesion to various substrates and high fl exural and impact strength.Especially suitable for repair mortars and industrial fl oor screeds.

Particle Size

Features of End-Product

Water Retention

Long Adjustability Time

High Slip Resistance

Long Open Time

WorkabilityLess

Retarded Setting

powder, fi ne –

powder, fi ne –

powder, fi ne –

powder, fi ne

– no fair good excellent outstanding

Page 16: Middle East & Africa Version - Portfolio Overview

16 – Product Overview Middle East�/Africa

Dow Construction Chemicals

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C

Cement Based Tile Adhesive – Standard Quality (C1) | Cellulose Ethers

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL™ MW 15000 PFV Functional non-ionic cellulose ether with retarded dissolution to improve workability, water retention 15.000 retarded dissolution

WALOCEL MKX 15000 PF 01 Functional non-ionic cellulose ether to improve workability, water retention 15.000 no

WALOCEL MKX 20000 PP 10 Functional non-ionic cellulose ether to improve workability, water retention 20.000 low

WALOCEL MKX 25000 PF 25 L Functional non-ionic cellulose ether to improve workability, slip resistance 25.000 medium

WALOCEL MKX 40000 PF 01 Functional non-ionic cellulose ether to improve workability, water retention 40.000 no

WALOCEL MW 40000 PFV 50Functional non-ionic cellulose ether with retarded dissolution to improve workability, water retention,

slip resistance40.000 high, retarded

dissolution

WALOCEL MKX 45000 PP 10 Functional non-ionic cellulose ether to improve workability, water retention, slip resistance 45.000 low

WALOCEL MKX 45000 PF 20 L Functional non-ionic cellulose ether to improve workability, water retention, slip resistance 45.000 medium

Cement Based Tile Adhesive – High Quality (C2) | Cellulose Ethers

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL™ MKX 6000 PPV 01Functional non-ionic cellulose ether with

retarded dissolution to improve workability, water retention, open time, retarded dissolution

6.000retarded

dissolution

WALOCEL MKS 10000 PF 60Functional non-ionic cellulose ether to improve

workability, water retention, slip resistance10.000 high

METHOCEL™ 327Functional non-ionic CE to improve workability,

water retention, slip resistance, setting, open time15.000 high

XCS 47131Functional non-ionic cellulose ether with balanced

set of application charateristics15.000 no

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C

Page 17: Middle East & Africa Version - Portfolio Overview

17®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

– no fair good excellent outstanding

Particle Size

Features of End-Product

Water Retention

Long Adjustability Time

High Slip Resistance

Long Open Time

WorkabilityLess

Retarded Setting

powder,fi ne –

powder, fi ne –

powder, very fi ne

powder, fi ne

powder, fi ne –

powder, fi ne

powder, very fi ne

powder, fi ne

Particle Size

Features of End-Product

Water Retention

Long Adjustability Time

High Slip Resistance

Long Open Time

WorkabilityLess

Retarded Setting

powder,very fi ne

powder, fi ne

powder, fi ne

powder, fi ne

– no fair good excellent outstanding

Page 18: Middle East & Africa Version - Portfolio Overview

18 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Cement Based Tile Adhesive | Redispersible Latex Powders

Product Characteristics Composition MFFT [°C]

DLP 211 (DOW™ Latex Powder)

Polymer binder, rapid dispersible in water with good

saponifi cation resistance

VAE-VeoVa 3

DLP 212 (DOW Latex Powder) VAE-VeoVa 0

DLP 2001 (DOW Latex Powder) VAE-VeoVa 2

New: WALOCEL Xact portfolioFor high-quality (C2 ) CBTA

CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL Xact 06-35-E****Functional non-ionic cellulose ether with improved adhesion, open time, slip resistance and workability

6.000* medium

WALOCEL Xact 13-70-EFunctional non-ionic cellulose ether to improve

workability, water retention, slip resistance, esp. at high water loads

13.000* high

WALOCEL Xact 06-10-PFunctional non-ionic cellulose ether with improved

bonding and workability6.000** low

WALOCEL Xact 06-60-PFunctional non-ionic cellulose ether to improve workability, water retention, slip resistance, esp.

6.000** high

WALOCEL Xact 12-01-PFunctional non-ionic cellulose ether with improved

bonding and workability11.000** no

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C; ** 2% solution in water, Brookfi eld RV, 20 rpm, 20°C*** Temperature stability of wet mortar**** Adjusted rheology enabling higher bonding at higher water loads

Page 19: Middle East & Africa Version - Portfolio Overview

19®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

Particle Size Rheology FlexibilityProperties/

Behaviour of End-Product

Powder, free-fl owing neutral medium hard versatile

Powder, free-fl owing neutral medium multipurpose

Powder, free-fl owing neutral medium hardimproved adhesion after

water immersion

Particle Size

Features of End-Product

ImprovedAdhesion

Long Adjustability Time

High Slip Resistance

Long Open Time

Temperature Stability ***

Less Retarded Setting

powder, fi ne

powder, fi ne

powder, fi ne

powder, fi ne

powder, fi ne

– no fair good excellent outstanding

Page 20: Middle East & Africa Version - Portfolio Overview

20 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Tile Grouts | Redispersible Latex Powders

Dispersion Based Tile Adhesive | Cellulose Ethers

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL™ MW 40000 PFVFunctional non-ionic cellulose ether to improve

workability and to avoid segregation40.000 retarded dissolution

WALOCEL CRT 40000 PVFunctional non-ionic cellulose ether with retarded

dissolution to improve workability and to avoid segregation40.000 retarded dissolution

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C

Product Characteristics Sub-Application Composition

DLP 2141 (DOW™ Latex Powder)Polymer binder, rapidly dispersible in water with good

saponifi cation resistanceAdhesive &

Base Coat MortarVAE-VeoVa

Tile Grouts | Cellulose Ethers

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL™ MT 400 PFVFunctional non-ionic cellulose ether with retarded

dissolution to avoid segregation and to improverheology and water retention

400 retarded dissolution

WALOCEL MKW 2000 PF 01 Functional non-ionic cellulose etherto avoid segregation and to improve rheology

and water retention

2.000 no

WALOCEL MKW 4000 PF 01 4.000 no

Page 21: Middle East & Africa Version - Portfolio Overview

21®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

Particle Size

Features of End-Product

Water Retention Workability LongAdjustability Time

Effi cientThickening

powder, fi ne

powder

– no fair good excellent outstanding

MFFT [°C] Particle Size Rheology Hydrophobicity FlexibilityProperties/Behaviour

of End-Product

0 powder, free-fl owing neutral yes medium hard lower water absorption

– no fair good excellent outstanding

Particle Size

Features of End-Product

Workability Less Retarded Setting Shear Stability Water Retention

powder, fi ne

powder, fi ne

powder, fi ne

Page 22: Middle East & Africa Version - Portfolio Overview

22 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Product CharacteristicsViscosity [mPas]* Modifi cation

WALOCEL™ MT 400 PFVFunctional non-ionic, retarded cellulose ether with

retarded dissolution to avoid segregation andto improve rheology and water retention

400 retarded dissolution

WALOCEL MKW 2000 PF 01Functional non-ionic cellulose ether to avoid

segregation and to improve rheology

2.000 no

WALOCEL MKW 4000 PF 01 4.000 no

* 2�% solution in water, Haake Rotovisko RV 100, shear rate 2.55 s-1, 20°C

Self Leveling Underlayment (SLU) | Cellulose Ethers

Dispersion Based Tile Adhesive | Acrylic Emulsion Polymers

Product Characteristics MFFT [°C]

PRIMAL™ CM-230 ER General purpose dispersion based tile adhesive 18

Page 23: Middle East & Africa Version - Portfolio Overview

23®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

Particle Size

Features of End-Product

Flow No Segregation Workability Water Retention Less Air Voids

powder, fi ne

powder, fi ne

powder, fi ne

– no fair good excellent outstanding

Solids [%] Properties/Behaviour of End-Product

50Styrene acrylic polymer with very high water resistance, high binding power

capability and excellent dry and wet adhesion on various substrates

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24 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Sealant | Acrylic Emulsion Polymers

Product Characteristics Tg [°C]

PRIMAL™ E-3362 High quality pigmented sealant -35

PRIMAL 928 ER High quality clear sealant -3

Product Characteristics Tg [°C] MFFT [°C]

NEOCAR™ 6430 Modifi ed acrylic 50 45

Floor Paint and Sealer | Acrylic Emulsion Polymers

Product Characteristics Composition MFFT [°C]

DLP 2050 (DOW™ Latex Powder)Polymer binder, rapid dispersible in water with good

saponifi cation resistance VAE 3

Self Leveling Underlayment (SLU) | Redispersible Latex Powders

Page 25: Middle East & Africa Version - Portfolio Overview

25®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

Solids [%] Properties/Behaviour of End-Product

62High solid pure acrylic polymer for water-based pigmented sealants. PRIMAL E-3362 provides excellent

adhesion and fl exibility and low modulus elasticity. Formulations pass requirements of ISO 11600(type F, class 12.5P) or French SNJF standard.

62,5High solid styrene acrylic polymer for water-based clear and pigmented sealants. PRIMAL 928 ER dries fast

and provides excellent clarity, excellent resistance to dirt-pick-up and blushing.

Solids [%] Properties/Behaviour of End-Product

45Designed for use in clear sealers and concrete fl oor coatings. It is recommended for both, manually and industrially applied fl oor

coatings, for interior and exterior use (e.g. garages, parking areas and warehouses). The use in combination with a concrete primer is recommended. NEOCAR™ 6430 is an ultra-small particle size hydrophobic dispersion with ambient cured selfcrosslinking.

Particle Size Rheology Flexibility Properties/Behaviour of End-Product

powder, free-fl owing fl ow modifi er medium hardgenerates very low VOC emissions

(suitable for systems that must comply with EMICODE EC 1 Plus)

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26 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Cool Refl ective Roof Coatings (CRRC)‘Cool roofs’ decrease the heat penetrating the building, ambient air temperatures are reduced and less energy is required for air-conditioning. Energy saving is not the only result: a durable Cool Refl ective Roof Coating can help protect the roof from environmental degradation, reduce eff ect of peak temperatures and therefore reduce mechanical stress, leading to an expanded life time for the roof. Dow Construction Chemicals has many years of experience in the development of eff ective roof coating binders specifi cally designed to enhance the performance properties critical for a long lasting roof coating: high elasticity for a good crack resistance, reliable adhesion to various substrates and resistance to UV radiation, dirt pick-up and water.

Fulfi lling all of these property requirements are vital for a durable roof coating. They derive from all-acrylic latex chemistry adapted to meet the specifi c needs of roof coatings.

Page 27: Middle East & Africa Version - Portfolio Overview

27®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

PRIMAL™ AS-8012 specially developed for 2K Cementitious Waterproofi ng Membranes

Characteristics Sub-Application Tg [°C] Solids [%] Properties/Behaviour of End-Product

Primal AS-8012Styrene acrylic

polymer

Waterproofi ng membrane for temperatures

above 0°C

-8 56

Styrene acrylic polymer for 2K-waterproofi ngmembranes with excellent water and alkaline

resistance and outstanding fl exibility. Suitable for hot weather conditions.

Cementitious Waterproofi ng Membrane | Acrylic Emulsion Polymers

Page 28: Middle East & Africa Version - Portfolio Overview

28 – Product Overview Middle East�/Africa

Dow Construction Chemicals

Product Characteristics Solids [%]

ACRYSOL™ TT-615 Associative HASE* thickener 30

ACRYSOL TT-935 Associative HASE thickener 30

ACRYSOL RM-2020-E Associative HEUR* thickener, non-ionic 20

ACRYSOL RM-5000 Associative HEUR* thickener, non-ionic 18,5

ACRYSOL ASE 60 ER ASE* thickener, anionic 28

ACRYSOL DR-72 Associative thickener 30

ADDITIVES | Synthetic Thickeners

Flooring Adhesives | Acrylic Emulsion Polymers

Product Characteristics Tg [°C]

PRIMAL™ CA-172 High performance fl ooring adhesive -21

PRIMAL CA-187 Tackifi er free fl ooring adhesive -27

PRIMAL E-3362 General purpose fl ooring adhesives -35

PRIMAL P-308M Universal assembly adhesive 8

* ETICS: External Thermal Insulation Composite System; HEUR: hydrophobically modified ethoxylated urethane; HASE: hydrophobically modified alkali swellable emulsion; ASE: alkali swellable emulsion

Page 29: Middle East & Africa Version - Portfolio Overview

29®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

Properties/Behaviour of End-Product

Very effi cient low and mid shear builder. Suggested for high sag resistance. Particularly suitable for dispersion based renders (ETICS*), sealants, fl ooring adhesives.

Water based acrylic hydrophobic modifi ed mid-shear builder. Gives high KU values and shows peseudoplastic behaviour.

High shear builder, good levelling properties. Particularly suitable for fi bre cement coating.

Effi cient high shear builder showing balanced mid shear effi ciency, good levelling properties. Particularly suitable for fi bre cement coating.

Excellent low shear effi ciency, great resistance to sedimentation and sagging. Particularly suitable for dispersion based renders (ETICS*), sealants, fl ooring adhesives.

Shear thinning rheology modifi ers, particularly suitable for sealants, fl ooring adhesives.

Solids [%] Properties/Behaviour of End-Product

61.0 High solid pure acrylic polymer for solvent-free fl oor adhesives that complies to EMICODE EC 1. PRIMAL CA-172

provides a long open time together with early strength development, an excellent shear stability, superior water and alkali resistance and superior adhesion on hydrophobic substrates.

60.5 High solid pure acrylic polymer for solvent-free and

tackifi er-free fl oor adhesives that complies to EMICODE EC 1. PRIMAL CA-187 provides an early strength development, an excellent peel adhesion, superior water and alkali resistance and outstanding tackiness.

62.0 High solid pure acrylic polymer for solvent-free fl oor adhesives that complies to EMICODE EC 1. PRIMAL-3362

provides excellent adhesion to linoleum and carpet fl oorings.

50.0 Versatile styrene acrylic polymer for low VOC assembly adhesives with excellent wet strength and excellent adhesion

on sealed surfaces.

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30 – Product Overview Middle East�/Africa

Dow Construction Chemicals

* External Thermal Insulation Composite System HEUR: hydrophobically modifi ed ethoxylated urethane; HASE: hydrophobically modifi ed alkali swellable emulsion; ASE: alkali swellable emulsion

ADDITIVES | Dispersants

Product Characteristics Solids [%]

OROTAN™ N-4045 Polyacid, sodium salt 45

OROTAN 731 A ER Hydrophobic copolymer, sodium salt 25

OROTAN 850 ER LO Polyacid, sodium salt 30

ADDITIVES | Opaque Polymers

Product Characteristics Solids [%]

ROPAQUE™ Ultra E Hollow sphere opaque polymer 30

Page 31: Middle East & Africa Version - Portfolio Overview

31®™ Trademark of The Dow Chemical Company (“Dow”) or an affi liated company of Dow.

Properties/Behaviour of End-Product

Enhanced cost/performance balance. Great colour acceptance with high reproducibility. Low odour. Low foam generator.Particularly suitable for dispersion based renders (ETICS*), fi bre cement coating.

Highly effi cient dispersant with good pigment wetting. Particularly suitable for dispersion based renders (ETICS*), fi bre cement coating.

High effi ciency with low foam generation. Enhanced stability with reactive pigments. Particularly suitable for sealants, fl ooring adhesives.

Properties/Behaviour of End-Product

Opacifying synthetic pigment providing very effi cient dry hiding for coatings.

Page 32: Middle East & Africa Version - Portfolio Overview

Form No. 840-00101-0714

Version March 2014 (Replaces Version March 2014)

About Dow in the Middle EastDow has a longstanding relationship with the Middle East beginning with the establishment of manufacturing and commercial facilities in the United Arab Emirates more than 35 years ago. Since then, Dow has established a solid presence in the Middle East petrochemicals industry, partnering with leading regional companies to set up state-of-the-art petrochemical complexes across the region. For 17 years, Dow and Petrochemical Industries Company K.S.C. (PIC) of Kuwait have shared one successful milestone after another, partnering on six industry-leading joint ventures. Saudi Aramco and Dow have formed a joint venture to build, own and operate a world-scale integrated chemicals complex in the Eastern Province of the Kingdom of Saudi Arabia. From the entrepreneurship initiatives of Young Arab Leaders to the new Dow Middle East and Africa R&D Center at the King Abdullah University of Science and Technology in Saudi Arabia, Dow actively supports the social and economic aspirations of the communities where it operates. For more information about Dow in the Middle East, please visit: www.dowmiddleeast.com.

About Dow in AfricaDow established its fi rst sales offi ce in Africa more than 50 years ago. Today the company enjoys a growing commercial and manufacturing presence with 11 locations across the continent in Algeria, Egypt, Ghana, Kenya and South Africa. Dow’s growing presence in Africa demonstrates the company’s commitment to the continent and aims to deliver industry leadership, technical innovation and expertise with a commitment to sustainability to help transform the region into a key player in the global chemicals industry. Dow is focusing all its

efforts towards being an active social and community member and an employer and partner of choice on the continent. Through innovative and sustainable initiatives like the Habitat for Humanity project in Egypt and Osizweni Mobile Science lab in South Africa, Dow is playing a pivotal social and development role in the region. Dow serves approximately 700 customers across 38 countries in Africa. For more information about Dow in Africa, please visit: www.dow.com/africa.

About DowDow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the world’s most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow’s integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high growth sectors such as packaging, electronics, water, coatings and agriculture. In 2013, Dow had annual sales of more than $57 billion and employed approximately 53,000 people worldwide. The Company’s more than 6,000 products are manufactured at 201 sites in 36 countries across the globe. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at: www.dow.com.

®™ Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow.

Dow Chemical IMEA GmbHP.O. Box 7893, DubaiUnited Arab Emirates

Phone: +971 4 4537 000

Fax: +971 4 4537 117

Email: [email protected]

Dow Southern Africa (Pty) LtdP.O. Box 2434, New Germany, Kwa-Zulu Natal, South Africa, 3620Phone: +27 31716 5925

Mobile: +27 82 412 68 68

Email: [email protected]

For more information pleasesend your email to ourDow Construction Chemicals team:

Or consult our web site www.dowcc.com

NoticeNo freedom from infringement of any patent owned by Dow or others is to be inferred. Because use conditions and applicable laws may differ from one location to another and may change with time, Customer is responsible for determining whether products and the information in this document are appropriate for Customer’s use and for ensuring that Customer’s workplace and disposal practices are in compliance with applicable laws and other government enactments. The product shown in this literature may not be available for sale and/or available in all geographies where Dow is represented. The claims made may not have been approved for use in all countries. Dow assumes no obligation or liability for the information in this document. References to “Dow” or the “Company” mean the Dow legal entity selling the products to Customer unless otherwise expressly noted. NO WARRANTIES ARE GIVEN; ALL IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE ARE EXPRESSLY EXCLUDED.


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