‘’Experience a thrill like no other’’

MIDDLE EASTCHAMPION 2015

The reality genre has mass appeal. Popular series such as Arab Idol and Arabs Got Talent have attracted up to and over 50 per cent of the market share, which means more than half the population of television viewers tuned into these programmes. To achieve such ratings these reality series have to be all round entertainers.

Bringing to you the biggest entertainment TV show. Speed-lovers, be prepared for the newest attraction taking over the Arab countries, the Middle East Champions 2015 to be held in Bahrain.

“Wind reloaded’’ This will be the first ever reality TV show in middle east i.e based on Go-Karting. The whole show will be advertised on a large scale, the television networks will give full coverage and exposure to this reality show and to the country itself.

Karting has already established itself as the first step on the ladder to motor racing success, and besides – it’s fun!

INTRODUCTION

ABOUT KARTING

Kart racing is generally accepted as the most economic form of motorsport available on four wheels. As a free-time activity, it can be performed by almost anybody, and as a motorsport in itself. It is high time we need a go-kart circuit in main cities of middle east countries.

Lack of entertainment facilities only justifies the need for having a go-kart in middle east. Moreover, newly adopted strict traffic laws adds to frustration of "speed" lovers. So what place better than a go-kart circuit to show off your talent and get rid of your craving for speed!??

Karting in Middle-East

Benefits To THE KINGDOM OF BAHRAIN(The host country of Middle east Champion 2015)

The finals will be held in the Kindgdom of Bahrain. A host country will have great benefits from the Middle east champions cup , among them are :

1. Bahrain will be the pioneer in hosting the middle east champions TV Show. Thus securing a place in the history of Middle eastchampion.

2. ExposureTo Bahrain: Bahrain will get exposure through television networks having thousands of viewership. The country will have the opportunity to showcase one’s cities, nation, and culture.

3. Dreams come true: A lot of people in Arab countries are speed lovers and have dreams of racing on the tracks. The middle east champion will help in breaking down social barriers to participation and high performance by both men and young people hence making their dreams come true.

4. Strengthen the economy: A reality TV show will bring huge inflow of profits. The event will provide a boost to the economy in many ways:-

• Viewership: Thousands of people will watch this TV show around the globe. Increasing the rating of this reality show. Families will tune into the local TV channels of Bahrain, to watch their own kids racing and competing in middle east champion show.

• Tourism:Expansion of services sectors ; additional flow of tourists in the event and post-event. The tourist flow will bring a significant foreign exchange inflows directed to the sectors of hospitality , transportation , communication, culture, leisure and retail.

OUR PROPOSALKartingA TV show Owing to the significance and immense entertainment that karting brings to its tracks and followers, we bring to middle east the first ever National Karting championship 2015.

On-Air: The whole middle east champion show is going to be on-air on national television for the viewersgiving them live entertainment right from the race tracks

Selection Process: The process of selecting the people will be shot on camera on weekly basis and thousands of viewers all over the world can see the participants.The participants in each country will have local auditions just like TV reality shows Arabs Got talent and Arabs Idol.

Final: The finals will be held in Bahrian local circuit.

the Grand Prize• Cash Prize:The middle eastchampion TV Show brings to you the biggest ever cash prize in the history of Arab Television with 1 million USD.The winners will get the title of Karting Champion 2015 and awarded with this prize money.

Apart from all the benefits one gets from Middle east Champion show as a learning tool, we can enlist tremendous benefits a driver gets once he starts participating in this TV show:- Affordable: Kart racing is usually used as a low-cost and relatively safe way to introduce drivers to motor racing. Since the karting will be on – air more and more people will be involved.Karting is the safest, cheapest and, arguably, best avenue into motorsports for those with the desire to compete, yet lacking the financial means to get into a top-tier series.

Celebrity status:Making karting a reality show has completely changed its meaning; the sponsor, organizers and participants will have paparazzi following them.The participants will have huge fan following and a celebrity status, all this owing to the reality based karting TV show concept.

SignificanceA reality Show

Karting is commonly perceived as the stepping stone to the higher ranks of motorsports.

Exposure:The countries participating will get full exposure on TV.

Test your skills:It is also the way to find out if you really do have the talent and determination to succeed in a motor sport career. There is far more to any major car racing team than just the drivers, karting can also give you an introduction to all the other areas of involvement for pit crews, mechanics, data engineers, promotions and a wide range of associated activities - but on a smaller and less stressful scale.

Karting Criteria & Overview

• The Middle east Champion 2015 TV Show is open to drivers above 16 years of age.

• Each individual will enter into a try-out session and a local-final at your local participating circuit.

• The best teams in each region from the local-finals will qualify directly to the regional finals.

• Those teams that are successful in the regional-finals will be invited to race in the national-final and have a shot at being crowned the Middle east Champion of 2015.

1.TheTry – out sessionThe Try – out session will give all drivers the chance to familiarize themselves with the speed and the handling of the karts and learn the track inside-out so that when the racing starts, every driver is fully prepared.Each participant must enter this session.These try out sessions will be time based. The best timed drivers will be selected.These sessions will take place at your local participating circuit in each middle east country.The selected participants enter into a training session where they will be prepared for the upcoming races.

Karting Rounds

2.THE LOCAL FINALS: The local-finals are also hosted at your local participating circuit.The points from all races are added up at the end of the racing to work out the finishing position of each team.The top 25% of teams on the night will qualify for the regional finals.

3.THE REGIONAL FINALS: The best teams from the local-finals are invited back to race in the Regional Finals!There are special circuits hosting the regional finals; one in each main area of the country.The format of the racing will besame as in the local-finals.

4.THE NATIONAL FINALS:Those teams that are successful in the regional-finals will make it through to the National Finals!

The national final is to be held in Bahrain 2015.

The racing in the final will be very similar to the rest of the championship but will be confirmed closer to the event.

SMS registrationsWe bring the easiest and the fastest way of participating in this event. Interested participants can easily participate through SMS system. These SMS registrations will be open in all the middle east countries.

PARTICIPATION RULESIf you’re feeling spontaneous, why not show up and take a few laps?

Auditions

Auditions will be held at local karting circuits in every middle eastcountry. The selected individuals will send SMS and enroll themselves into this championship.

The team of National Karting championship will go to each country and select the best drivers from these auditions. (Try out sessions)

All the auditions will be On-Air hence taking the whole event to a new level.

Come and be a part of this sport, the future of motor sport

This whole project will be like the reality shows, in which viewers will be involved also by SMS and voting system.

MARKETING & ADVERTISEMENT:As a project promoter, we are committed to ensure our support at every avenue possible.

We have developed a comprehensive marketing and public relations strategy that will expose this project across a range of multimedia sources and via a host of supporting activities.

Sponsors will be recognized via the following (level of inclusion dependent on level of sponsorship):-

1.Media Coverage- Strategy

A carefully planned schedule of advertising and generated editorials via targeted digital activity such as online advertising and socialmedia messaging; and offline media placements, including print, television and radio.• It will be televisioned by media networks just like other reality shows• Media launch prior to the event.• Full media team dedicated during the events.• Online campaign for the full season.• Press release service to all magazines and newspapers.• National and regional media invited.• Live Timing• On-Line Live Streaming

2. Email marketing: regular email blasts highlighting program features and updates.

3. Website: central information point and call to action for all communications, including participants, locals and media updates.

5.Promotions: dovetailing with our media strategy is a focused public relations program to motivate interest and media coverage of the event, its sponsors and key features.

4. Printed collateral:posters, flyers, brochures and more, generating interest and used for pre-event promotion, on-site information and distribution at specialist outlets and partner.

6. Spreading the word:Creating pages on Facebook, twitter, Instagram with regular posts and updates of the National Karting Championship. Spreading awareness and inviting people to come forward and Race.

7.Promotional videos:• Animated and normal promotion videos will be made and posted prior to the project commencement to spread the word.

• Videos of auditions being held in each circuit will be posted on social media platforms.

SPONSORSHIP

TEAM BRANDING

Each team will be allowed to display their sponsor’s logo on the following:

Kart Branding: Team/sponsor stickers are only allowed on the bodywork of the kart in the areas available and free of any other stickers already placed on the kart by the organizer. The sponsor decals provided by the organizers must be retained in place at all times during the events. Branding of the drivers overalls when using your own overalls Branding of your own helmets Branding of the visor when using our helmets

Why sponsor National karting championship?

SPONSORSHIP PACKAGES

Sponsorship chartالمعطیات

صفحة كاملة مخصصة للراعي في الموقع االلكتروني للفعالیة الشعار على بطاقات الدعوة الرئیسیة

الشعار على جمیع المراسالت الخاصة بالفعالیة الشعار على جمیع الھدایا التذكاریة

اعالنات تسویقیة خاصة بالراعي في المواقف الرئیسیة للمعرض اعالن الراعي سیعرض على شاشة كبیرة في موقع المعرض والمؤتمر ذكر الراعي في االعالنات على القنوات االذاعیة (العربي واالنجلیزي)

التغطیة االعالمیة بجمیع انواعھا (اذاعة، تلفزیون، الجرائد والمطبوعات) اعالنات الراعي المطبوعة داخل كتیب الفعالیة – ما ال یقل عن 5000 نسخة موزعة

اعالنات الطریق بمناطق مختلفة في الدولھ االعالنات الخارجیة على اعمدة االنارة

عالنات في الجرائد المحلیة العربیة باحجام مختلفة شعار الراعي على الموقع االلكتروني للفعالیة

شعار الراعي في الحمالت االلكترونیة والتواصل االجتماعي شعار الراعي على المطبوعات االعالنیة والتسویقیة ROLLUPS شعار الراعي على اللوجات الواقفة

اعالنات تسویقیة معلقة خاصة بالراعي داخل موقع الفعالیة مساحة عرض مجانیة تسجیل مجاني للمؤتمر المبلغ باللایر القطري

BENEFITS FULL PAGE ON THE MAIN WEBSITE OF THE EVENT WILL BE DEDUCTED TO THE SPONSOR INVITATION CARDS (LOGO PLACEMENT) LOGO PLACEMENT IN ALL CORRESPONDENCES AND COMMUNICATIONS LOGO PLACEMENT ON OFFICIAL QCE GIVEAWAYS OUTDOOR BANNERS /FLAGS IN THE MAIN PARKING OF THE EXHIBITION AREA 1 MIN. SPOT ON A BIG SCREEN TO PRESENT COMPANY ADS AT THE VENUE RADIO ADVERTS (ENGLISH AND ARABIC) LOCAL MEDIA COVERAGE PUBLIC RELATION (TV, RADIO & NEWSPAPER) 5000 EXPO GUIDES/BROCHURE FREE ADS OUTDOOR BILLBOARDS ADVERTIZING LAMPPOSTS / MUPPIES AROUND DOHA ARABIC NEWSPAPER ADVERTIZING THE LOGO PRESENTED ON THE MAIN WEB PAGE OF THE EVENT LOGO TO BE INCLUDED ON ALL E-MARKETING CAMPAIGNS LOGO TO BE INCLUDED ON ALL PRINTED COLLATERALS ROLLUPS (LOGO PLACEMENT) HANGING BANNERS FOR THE SPONSOR (SPONSOR ADS) PROVIDED BY SPONSOR FREE EXHIBITION AREA COMPLIMENTARY REGISTRATIONS PRICE QR

DIAMONDXXXXXXXX

FULL PSIZE ASIZE ASIZE ASIZE ASIZE ASIZE ASIZE ASIZE A36sqm

12300,000

PLATINUM

XXXX

½ PAGEBBBBBBBB

18sqm8

150,000

GOLD

¼ PAGECCCCCCCC

12sqm5

750,000

CONCLUSION

The combination of the pure driving experience, hands-on equipment preparation and motorsports technology all work together to make karting the perfect racing option for many.

It’s pretty well-known that, barring a few exceptions, most of today’s top professional racing drivers all started their careers in karting.

THANK YOU!