MIDNIGHT HEAT BY BEYONCEDeja Miller & India Lewis p6
PARTNERS: DEJA MILLER & INDIA LEWIS Client – Beyonce Product: Midnight Heat by Beyonce Original Demographic: Women 20-35. New Demographic: Women 60+ Slogan: “Im bringing sexy back…..60+” To attract older women who seemed to have
lost their mojo and are searching for something to bring it back.
The Logo says HEAT.
I'm
Bring Sexy Back 60+
I'm
Bringing Sexy Back 60+