REGISTRATIONS ARE OPEN for MIDSUMMA 2021!
The 2021 Midsumma Festival will run from Sunday 17 January to Sunday 7 February 2021, kicking offwith the ever popular Midsumma Carnival at Alexandra Gardens. Alongside Midsumma Carnival,individuals and organisations can once again show their pride down St Kilda's Fitzroy Street duringPride March on Sunday 31 January 2021.
Gasworks Arts Park is one of Midsumma's largest hubs. We want you to be involved!
WHAT IS THE MIDSUMMA FESTIVAL?
MIDSUMMA 2021 Venue Hire Enquiry Form
Gasworks Arts Park has been involved with Midsumma Festival as a venue hub for more than 12years. We often stage several productions at a time with a curated mix of both Gasworks Producedproductions and independent Theatre Hire. Our objectives are to hold a diverse, inclusive programthat appeals to a large demographic.
What Hubs receive from Midsumma Festival
All events receive dedicated marketing across the website, eNews, PR and social media as part ofMidsumma's marketing campaign for the Festival.
However, Midusmma Hubs also receive extra value which includes:
Dedicated Gasworks Hub page on the Midsumma website which includes all Gaswork events -this page is a top navigation item in our main menu. (Midsumma website saw 719,941 page visitsfor the 2020 festival) Gasworks is featured on our home page during the festival (946 page views during the 2020Festival)Gasworks is featured as a hub in a dedicated segment in one eNews (over 6,642 subscribers,26.8% average open rate (above industry average))Gasworks is featured as a hub in at least one social media post that showcases all of Gasworksevents during the festival (as well as individual event posts)Inclusion in the Midsumma Printed guide with a dedicated Hub listing and dedicated eventlistings at your hub (35,000 copies are printed and distributed across Melbourne CBD, widerVictoria and Sydney.)Hubs are introduced and mentioned by our CEO at the launch event in November
HOW DOES GASWORKS ARTS PARK FIT INTO THIS?
MIDSUMMA 2021 Venue Hire Enquiry Form
During the MIDSUMMA Festival, Gasworks Arts Park packs as many productions as we can fit intoeach venue, each night. This enables us to offer you cheaper Venue Hire rates and cheaper staffingcosts as these costs are shared between multiple productions. This creates a full and excitingMIDSUMMA season and makes it more accessible to creatives such as yourselves.
WHAT'S HAPPENING AT GASWORKS FOR MIDSUMMA 2021?
MIDSUMMA 2021 Venue Hire Enquiry Form
During Midsumma 2021 Gasworks Arts Park both our performance spaces will once again be availablefor hire.
We have two theatres available for hire, the Gasworks Theatre (seats 142 patrons) and the StudioTheatre (seats 60 patrons). See images and details about the spaces below:
WHAT PERFORMANCE VENUES ARE AVAILABLE FOR HIRE?
MIDSUMMA 2021 Venue Hire Enquiry Form
MIDSUMMA 2021 Venue Hire Enquiry Form
Midsumma Festival offers a wide range of support to artists participating in the Festival. A link to theMidsumma Festival website and further information about what they can do for you can be foundbelow. www.midsumma.org.au Please contact us before registering with MIDSUMMA directly as we may be able to assist with thisprocess.
MIDSUMMA FESTIVAL
MIDSUMMA 2021 Venue Hire Enquiry Form
Costs will vary depending on each individual hire and their specific needs. The demand for spacewithin the MIDSUMMA FESTIVAL is growing year after year. The hire costs have been calculated tobe as accessible as possible while still covering the venue's expenses to run this event.
Costs are calculated by a flat Venue Hire Rate (during MIDSUMMA, this rate is heavily reduced) plusstaffing costs. While the hourly rate of staffing costs for FOH and Tech is not reduced, by havingmultiple productions in each venue, we are able to share these costs across each production.Depending on the length of your production, these costs can be as low as 50% of regular staffing hirecosts.
WHAT DOES IT COST?
CAN I MANAGE MY OWN TICKETING?
No, Gasworks Arts Park and Midsumma will manage the ticketing on your behalf.
HOW DOES TICKETING WORK? Midsumma will place on sale 50% of your house and Gasworks Arts Park will place on sale the other50%. If a performance is selling particularly well, Gasworks Arts Park and Midsumma may transfertickets between each other to ensure each still has tickets available for purchase. HOW DO I GET MY MONEY AT THE END OF THE HIRE? At the end of your season, Midsumma will pass your final box office takings over to Gasworks.Gasworks will reconcile your final hire costs and transfer the remaining funds from both theGasworks Box Office Sales and Midsumma Box Office sales. This process can sometimes take morethan a month due to the large number of shows participating in Midsumma, so please factor that intoyour budget.
TICKETING
MIDSUMMA 2021 Venue Hire Enquiry Form
APPLY NOW!
MIDSUMMA 2021 Venue Hire Enquiry Form
Name
Company
Address
Address 2
City
State
Postal Code
Country
Email Address
Phone Number
APPLICANT INFORMATION
HOW DID YOU HEAR ABOUT GASWORKS ARTS PARK?
Through the Gasworks Website/internet search
I have attended Gasworks events in the past
I have performed at Gasworks before
From MIDSUMMA
General word of mouth
Other (please specify)
MIDSUMMA registrations are now open and will close on Monday 24 August 2020. It is always a good
MIDSUMMA FESTIVAL REGISTRATIONS
MIDSUMMA 2021 Venue Hire Enquiry Form
idea to secure your venue prior to registering with MIDSUMMA, so be sure to allow enough timeconfirm your hire with us prior the MIDSUMMA registrations closing.
HAVE YOU PARTICIPATED IN THE MIDSUMMA FESTIVAL BEFORE?
Yes
No
HAVE YOU PARTICIPATED IN A FRINGE FESTIVAL BEFORE (MELBOURNE, ADELAIDE, PERTH,EDINBURGH)?
Yes
No
MIDSUMMA FESTIVAL EXPERIENCE
MIDSUMMA 2021 Venue Hire Enquiry Form
PLEASE PROVIDE US WITH INFORMATION ABOUT YOUR PREVIOUS MIDSUMMA PRODUCTION?
(PLEASE INCLUDE VIDEO LINKS OR REVIEWS IF YOU HAVE THEM)
DID YOUR PREVIOUS PRODUCTION COVER YOUR HIRE COSTS?
Yes
No
HOW DID YOU FIND THE OVERALL MIDSUMMA EXPERIENCE?
WHAT WOULD YOU DO DIFFERENTLY THIS TIME?
SELECT YOUR VENUE
MIDSUMMA 2021 Venue Hire Enquiry Form
WHICH VENUE ARE YOU INTERESTED IN HIRING?
Gasworks Theatre (142 seats)
Studio Theatre (60 seats)
HOW MANY ACTORS IN YOUR CAST?
PERFORMANCE DATES & TIMES
MIDSUMMA 2021 Venue Hire Enquiry Form
Generally during Midsumma, we run performances from Tuesday - Saturday. This leaves Sundays as a rest day and Monday as the dayfor Bump in's and Tech runs. We also often hold matinee performances on Saturdays.
In order to offer cheaper rates to artists, the venues are shared with multiple performances in each venue each evening. This requiresthe productions to be able to bump in/out quickly.
The below schedule shows how we usually fill out Midsumma. Please note this is only a guide and is sometimes adjusted slightly if theneed demands it.
WHAT DATES WOULD YOU LIKE TO HIRE THE VENUE FOR?
WHAT TIME WOULD YOU LIKE YOUR PERFORMANCE TO START?
WHAT IS THE RUNNING TIME OF YOUR PERFORMANCE & DOES IT INCLUDE AN INTERVAL?
PLEASE INCLUDE ANY ADDITIONAL NOTES ABOUT YOUR PERFORMANCE BELOW :
ARE YOU INTERESTED IN HOLDING ANY MATINEE PERFORMANCES?
Yes
No
If Yes, please indicate dates and times you would like matinee performances.
DO YOU HAVE FLEXIBILITY IN YOUR SELECTED DATES, OR ARE THESE THE ONLY DATES YOU CANDO DUE TO OTHER COMMITMENTS?
0
I understand that Performance Dates and Times are subject to availability.
PRODUCTION DETAILS
MIDSUMMA 2021 Venue Hire Enquiry Form
WHAT IS THE TITLE OF YOUR PRODUCTION?
PLEASE WRITE A DESCRIPTION/BLURB ABOUT YOUR PRODUCTION.
WHAT CATEGORY BELOW, BEST DESCRIBES YOUR PRODUCTION? (you can select more than one)
Play
Musical
Comedy
Music Performance
Circus
Dance
Monologue Play
Drama
Multimedia
Physical Theatre
Cabaret
As part of MIDSUMMA, participants will be expected to be able to set and strike their entire showwithin 10 minutes. Please provide as much technical information as you can about your production.
Your technical requirements may effect your performance time depending on your needs, so pleasebe as specific as possible, even if your final details haven't been confirmed yet.
TECHNICAL REQUIREMENTS
MIDSUMMA 2021 Venue Hire Enquiry Form
PLEASE SELECT ANY TECHNICAL NEEDS THAT APPLY TO YOUR PRODUCTION.
NOTE: A STANDARD LIGHTING RIG/DESK AND AUDIO SET UP/DESK IS PROVIDED FREE AS PART OF THE HIRE.
Scenic Elements (flats, drapes, backdrop)
Scenic Props (tables, chairs, rostra)
Smoke Machine
Haze Machine
Mirror Ball
Projector
Naked Flame (Fire eating, breathing or dancing)
Liquid on the Stage (clean up required)
Other (please specify)
As part of MIDSUMMA, your production will benefit from the additional Marketing that Gasworks willprovide:
1. Printing and distribution of brochures2. Website listing on the Gasworks Website3. Support and advice on how to manage your own marketing
While Gasworks will offer Marketing support, you can not rely entirely on that for your marketing.Each production should be running their own independent Marketing Campaign.
MARKETING
MIDSUMMA 2021 Venue Hire Enquiry Form
PLEASE PROVIDE INFORMATION ON HOW YOU INTEND TO MARKET YOUR PRODUCTION? PLEASEBE AS SPECIFIC AS POSSIBLE.
CONSIDERING GASWORKS ARTS PARK IS LOCATED WITHIN THE CITY OF PORT PHILLIP, HOW WILLYOUR MARKETING CAMPAIGN APPEAL TO THIS DEMOGRAPHIC?
It is a condition of hire that all participating productions provide Gasworks Arts Park with anyphotographs or video taken during the Midsumma Festival. Any footage or photographs, MUST be
PHOTOGRAPHY & VIDEO
MIDSUMMA 2021 Venue Hire Enquiry Form
supplied to Gasworks Arts Park in the highest resolution captured.
Gasworks reserves the right to use these images and footage for promotional marketing collateral forfuture festivals.
0
I understand that any footage or photographs taken as part of the Midsumma Festival will be supplied to Gasworks ArtsPark after the Festival.
Photographers and Videographers will not be permitted into any performance without the prior approval of Gasworks Arts Park. You willbe required to advise us in advance of any recording you wish take of your production.
MIDSUMMA 2021 Venue Hire Enquiry Form
Agreement
Agreement
I Agree to all stipulations within this Venue Enquiry Form. I understand that by submitting an enquiry for venue hire atGasworks Arts Park, I have not yet secured a venue.
WHAT HAPPENS NEXT?
Gasworks Arts Park will review each enquiry to ascertain which productions will best fit our 2021 Midsumma Program. We will thenprovide you with a fully itemised, no obligation quote.
If you accept the quote, you will then be able to register with MIDSUMMA. Remember that registrations for MIDSUMMA close on Friday24 August 2020.