6Ps OF MEADJOHNSONS’

SUSTAGEN PREMIUM

Alvin “Handyman” BugtasAteneo Graduate School of Business

Midterm Exam:Commercial Video

“You can lie about your age but your body cannot deny on the facts of red alerts of

aging”

SUSTAGEN PREMIUM: LIE 30s

PRODUCT TARGET MARKETS

ADULTS: Above 30s

POSITIONING MULTI DEFENCE SYSTEM TO FIGHT RED ALERTS OF AGING: a combination of essential nutrients that help strengthen body resistance against common conditions that comes with aging

PRODUCT Adult Milk Drink

PRICE • More expensive than Alaska and Bear brand• Cheaper than Ensure• Par with Enervon Prime

PROMO TV Ads, Free Blood Pressure Check-ups

PLACE Supermarkets, Drug Stores