Midterm Project in PrinMan (Principles of Management)
Case Study on
Chubby Checker -a fast food restaurant under V-Mix Food Inc.-
Submitted by : Jamaica Ann Samantha Dizon
Milton Ching
Submitted to : Prof. Erwin Cuevas
Case Study on Chubby Checker – a Fast-Food Business under V-Mix Food Inc. -
Introduction
1. Name of the owner *The Youngest son of Tony Tan Caktiong (owner of Jollibee Food Corp.)Ralph B. Liban (Operations Manager)Jingle Liban (Store Manager) – Interviewee 2. Background of the owner The owner of Chubby Checker, who is said to be the youngest son of the Owner of JFC, according to Ms. Jingle Liban, is a Chinese-Filipino Information Technology graduate from a Graduate School in U.S.A. He’s the one managing this business, Chubby Checker, among his other siblings. His Friend, Ralph Liban is the Operations Manager of the Business who graduated with a Degree of Accounting in PSBA and worked in Singapore as a Manager of Bread Talk. His wife also works in Chubby Checker, as the Store manager, who also worked in Singapore. She was the one we’ve interviewed who seems to know a lot about the company. Mr. and Mrs. Liban has 4 Kids that they are supporting by working willingly for the Business. 3. Name of the business Chubby Checker(a fast food restaurant under V-Mix Food Corp.) 4. Historical background of the business Tony Tan Caktiong, known as one of the Successful Entrepreneurs in the Philippines, has 4 Children- 2 sons and 2 daughters. These 4 decided to create their own trademark with V-Mix Food Inc. by making their own recipe for a fast food restaurant which they called, Chubby Checker. The oldest, Andrew, was the one who created the food recipe and the youngest was the one handling the business together with their friend from Deli France (now Café France), Ralph Liban. The company itself, V-Mix Food Inc., has been in
the industry for more than 5 years and the Chubby Checker restaurant has been operating for 1 year. They have two branches of Chubby Checker, one in Gil Puyat and one in Novaliches. The First Branch, located in Gil Puyat near the LRT Station, opened in April 2011 having only 12 employees and 2 management staff and in April 2012 as they renovated the store and re-opened on June 2, 2012 and they increased their labor with 16 employees and 3 management staff. The other branch in Novaliches closed immediately since the market there was not consistent so they decided to relocate the store in a better one, that will attract more customers. Chubby Checker Gil Puyat branch is open for everyone to be served and continues to offer delicious meals. They are still new but they’re working hard to create their own name like the well-known, Jollibee and branch out to different locations to market their well-made Food Menu. Business Background according to their facebook page : “We are a newly established fast casual concept serving moderately-priced food in a fun atmosphere. Big groups and delivery orders are welcome. We specialize in good food, and our flagship products include Glazed Bourbon Chicken, Burgers, Porkchops, Carbonara, and Spaghetti. So far we have 2 locations ready to serve you:1) 2036 Taft Ave., Pasay City (at the intersection of Taft & Buendia)2) 668 Quirino Highway, Novaliches (inside UniOil station lot) “ *name not mentioned because of confidentiality Corporate Culture
1. Visible Culture Practiced in the Company
a. Do they have uniforms? What is the design? It would be good to take a picture of the uniform. Yes, they do have uniforms. The one on the left is a staff assigned for Dining. He wears a yellow and orange colored collared shirt coordinating the white pants and black shoes. He also have that brown hat on his head and a brown apron with ‘Chubby Checker’ written on it.
For the Management employees like the Asst. Store Manager (the guy on the right), they wear identical red collared shirt, Black pants and black shoes. Of course, they all have Name tags pinned on their shirts for recognition.
The Red color is the main color of the store. The brown color of the staff’s apron and hat stands for the ‘chicken bourbon’, their food specialty and the yellow and orange combination stands for the other colors they use as their motif.
b. Any important symbols used by the company? What are they? Please describe them.
An
Important Symbol of the company is a race flag with a black and white pattern to correspond with their business name “Chubby Checker”. The flag which is used for a race shows that their business is a competitive one that will strive hard to achieve the mission of their organization. For their logo, They modify the flag to a red and white border for their business name. They use the red color to represent leadership that is present in their business as well as to catch the attention of the people, their future customers. The Posters that you can see symbolizes the specialty dishes such as Chicken Bourbon and Spaghetti that will attract the customers to eat in Chubby Checker.
c. Please describe the lay out of the business. It would be good to have a picture or drawing of the lay out.
Dining Layout Side View Dining Layout Front view
Kitchen Layout
Dining Layout Back view
Cashier/Front DeskThe layout of the business is expectedly just like any other fast food chains. The only thing that makes it
unique is the floor with a checkered pattern that shows the theme of their business called “Chubby Checker”. As well as their kitchen, it’s not located near the cashier or in the dining area but upstairs. At first, it is
located downstairs but when they renovated, they decided to lift it up and make their Dining area spacious for the customers and for the staffs who goes around. For a beginner fastfood, they only have one cashier station, enough to accommodate their customers. The instructions and reminders in their every area make the layout look good too. “No Smoking”, “Cashier Here” and “Pay Here” are such. In their rectangular shape layout, there are two big mirrors on the side which makes the restaurant more spacious and bigger. In each tables, they have an ad of their recommended food that will persuade some customers. I think their layout
is something customers will be comfortable to stay with. The atmosphere seems nice though their lights and the wall colors makes it quite dim.
d. What is the famous slogan of the company, if there is any? According to the Store Manager, they still haven’t decide of a slogan to use to attract the Customers but they are thinking of having “Do it right, Serve right” as their slogan since they have the philosophy of doing things right in the best that they can do to satisfy their customers with their needs. It is still in the process to be approved but their slogan may be something like this, I guess. Well, It reflects their service so It may really do
and I haven’t heard the same from other fast foods so I think they can go for this. 2. Invisible Culture Practiced in the Company
a. What is the company’s philosophy? (e.g. CSB way of life or The Lasallian tradition) According to Ms. Jingle, In their business, their focus is really their kitchen since the kitchen brings all the service they have - with the professionally made food they prepare for all the customers together with the Chef or simply someone who can cook impressively that they’ve hired. They imposed their staff one philosophy that they must apply in doing their tasks especially that they’re a newly established fast food business only. This, that we all consider a saying as well - “Hindi Pwede ang Pwede” - Saying ‘it’s fine already’ in all the work they do is simply procrastinating and that will not be good for a business since every employee as well as the employer must be purposeful with the balance of focus and energy in what they are doing. They want their peers to do all that they can for all the customers that serves as their inspiration in doing their job well. For the Staffs assigned in the Cashier Station, They have the “6 Key Steps” that will guide them in serving the customers since they will be the first persons that will welcome the customer as they enter the resto’. This is the Six Key Steps given by the Store manager : 1.Smile & Greet the Customer2. Take the Order, Do Suggestive Selling3. Total the order and state the amount of purchase4. Receive the payment and the amount you receive and give change if any5. Give the Customer assign. # to serve the order by Dining6. Smile and Thank the Customer for coming By this principle, The Staff will be reminded on how they should treat the customer and give them satisfaction. The ‘6 Key Steps’ will serve as their guide in welcoming the customers as it becomes a routine for all the Staffs. In their Kitchen, They also have to abide with the rule or the principle of “Clean as you Go” which shows that in everything they do, they must not forget the cleanliness and the sanitary that their business must have. Of course, All things starts from employees who are responsible in doing so.
b. Are there underlying assumptions or beliefs practiced in the company? (e.g. Honesty and hard work) Yes, They do have beliefs practiced in the company. The most important for them is the value of “CARE” or “Concern” for the company which includes all beliefs that the employees should have. They believe that showing concern for the company is also being Honest, Responsible, Cooperative, Hardworking and Diligent in everything they do in the name of the business they’re working for. 2. What is the Overall Culture in the organization? (According to the 4 Models of Corporate Culture)
For the overall culture of Chubby Checker, I think all 4 models of culture were applicable to the business though the Bureaucratic or the Consistency Culture is what we consider as dominant in their business. As we asked the Store Manager about how activities and transactions were done in the business, She explained it with the routine they do in their everyday operation. In Opening the Store, all Employees must come as early as 5 AM for preparation to be able to open the store at 5:30 AM. 3 Staff and 1 Management present is enough so they can open the store since they don’t expect everyone to be there that early. They start every day with a prayer so that they may be guided with all they will do for the whole day. Since they’re still a newly established business that needs to promote their food and service, they bring 2 staffs every Monday to Friday to PGH (Philippine General Hospital) and 1 staff to the Manila City Hall to Market their goods. To Increase their Marketing, They do Sales Call by Calling Regular customers, Email Brigade and refer their friends to their restaurant so that their fast food business, ‘Chubby Checker’ will be known and in order to get the interests of the food enthusiasts or those who loves to eat in fast food resto. They do these strategy since they’re not well-known and they’re still building their site to promote Chubby Checker. When problems arise, the Store manager is always on call so that she may answer the needs of the customers and they can offer a rapid service. Everyday they close at 11 PM but during Sundays, they close earlier to give time to their employees to rest. They also offer their Function Room for certain occasions and has some food adjustments for the customer’s likes. In their Management, A Logbook exists for the overall operations. They have it to keep all what has been done on track for the knowledge of all the staffs especially those who had been absent. By this, when he came back to work, he will know what happened while he’s out. The logbook is like an inventory of what’s going on in the company. For each staff, they keep their logbook inside the office so that late comers and those who are not in their uniform will be informed. They have that Bundy clock that will be the monitor for the time running in company. With all these stated, we can see that the Adaptability culture is visible in the company because they have certain adjustments to consider in sustaining their customer’s needs. They have this strategic focus in their Marketing that involves the external environment which includes the customers with the consideration of their beliefs and norms as well as their goal to serve them well. Achievement culture can be seen in the way they do things in order to succeed even if they’re still new to the business. They build a purposeful working environment especially in the kitchen to make everything the best in what they can do. By reminding every members of the company with their goal, everyone will be competitive without being extrinsically motivated. The Clan or Involvement Culture in them becomes at work when they tried to improve for the growth of their business. They monitor the staffs well so that everyone will be involved in all the business operations. They train their staffs to be responsible enough and care for the organization as they mold them to be someone who commits to their work and hold onto them the name of the company. Last is the Bureaucratic or Consistency Culture which is the governing culture in the organization. Chubby Checker obviously focus in the Internal Environment of its business that includes their management, their employees and their collective behavior. They give importance of managerial reporting and certain procedures to create an organized system as a fast food business. The orient themselves to consistency for the stability of their working environment with a methodical approach in the tasks they do. With the policies and practices they imposed themselves, they take every step to be able to achieve their goals not just as an individual but a whole organization of people, a whole culture.
This is, the Overall Culture of the newly established fast food business under V-Mix Food inc., Chubby Checker - Always Open to Serve You.
Gallery
From Left to Right : A Customer, The Asst. Store Manager, the Store Manager, The Dining Staff and the Cashier lady.
Milton, The Cashier Lady, Ms. Jingle, Asst. Store Manager
and Jam
Their Flyers and the Customer number given for every customer who dines and wait for their orders.
Ms. Jingle Liban, our Interviewee - Chubby Checker Store Manager.
Milton and Jam, Waiting to taste the delicious spaghetti of Chubby Checker - the Interviewers.
