Mike Bernos CD Release Event

for the Harvest of Hope Foundation

Presented by: Group Orange

Stephanie Gold Katy Murphy Kristin Fields Mike Ohanyere Julie Shafer Robby Barbaro

Rebecca Abrahamson

About Harvest of Hope Foundation

Mission: to provide emergency andeducational aid to migrant farmworkers and their families.

About Harvest of Hope Foundation

Distribute funds to pay for: Gas Tires Car repairs Rent Food Clothing Medical services Educational expenses

Program Goals and Objectives

About our Program

Who: Business Professionals Ages 30’s to 50’s Although students

were invited, the target audience was professional and socially aware Gainesville citizens.

About our Program

What: The Mike Bernos CD Release Party. This was a fundraising and awareness event to benefit the Harvest of Hope Foundation.

About our Program

Where: The Historic Thomas Center in Downtown Gainesville. It is a restored Mediterranean Revival-style hotel that is listed on the National Register of Historic Places.

About our Program

When: Thursday, November 19th from 6:30-8:30PM

About our Program

Why: the purpose of this event was to raise money for the foundation, raise awareness of the foundation in the area, and promote a local artist.

Marketing and Promotions

Posters:•Stores•Restaurants•Campus•Business Partners

Press Release:•The Sun•Alligator•Radio•TV•Online

Marketing and Promotions

Online Advertising:•Facebook•Twitter•HOHFoundation Website

Sponsorships

Graphic Designs By

Tom

Sponsorship levels were based on amount

donated. Each sponsorship level received different

incentives for donating.

Animation Plan

2:00 -2:30PM: Sound check – sound check man

2:30 –4:30PM: Downtime 4:30 –5:30PM: General setup (tables,

flowers, food, drinks, etc..) (all team members)

5:30 -6:00PM: Finishing touches, deal with last minute emergencies (all team members)

Animation Plan Continued 6:00 –6:30PM: Guests arrive (Greetings and

registration) (all team members) 6:30 –7:15PM: Social time (food and beverages

need to be handled) (all team members) 7:15 –7:20PM: Dr. Kellermen

announcement/introduction (Dr. Kellerman) 7:20 –8:15PM: Concert (team members need to be

staged around the facility to deal with concerns and emergencies (all team members)

8:15 –8:30PM: Giveaways (Dr. Kellermen) 8:30 –9:00PM: Break down/Clean up (all team

members)

Strengths of our Program

Everyone in our group contributed The music was fantastic LOCATION, LOCATION, LOCATION! Event ran smoothly and on time Positive feedback from concertgoers

Weaknesses of our Program

Reaching One Target Audience Not a well-known organization Not as many participants as

expected

Participant EvaluationAt the beginning of the concert, comment cards were handed out to the participants and collected at the end.

Evaluation Outcome:

• 2/5 of participants heard about the event from an online source.

• 4/5 of participants said they really enjoyed the concert.

• The one complaint was that the facility was too cold.

A taste of the Mike Bernos Band’s Music

http://www.themikebernosband.com/audio/_mp3/

Any Questions?