Mike Harris - Email Broadcast Success

The Ultimate Event for Small Business Success.

Email Broadcast SuccessFrom start to send.

Mike HarrisTech Support Team Lead, Infusionsoft@goldfixe


The Plan

I. Create the List

II. Create the Email

III. Create the Magic

IV. Making Sense of the Stats

V. Questions


Before we get started…

http://bit.ly/ICONbroadcast1


WHAT IS AN EMAIL BROADCAST?

And why should I care?


CREATE THE LIST


Find your target contacts

• What are ways to find the contacts you want?– Tags– Products purchased– Location

• Or you can pull up your whole list– Mass emails like this should be very general


Make your life easier

• Create a saved search– If you plan to email this group more than once,

creating a saved search will make it easier for you to find them in the future

– Saved Searches are DYNAMIC!

Let’s do it together!


Go to Contacts


Add search criteria


Save the results


Name the Saved Search


Saved Search complete!


CREATE THE EMAIL


What makes a GOOD email?

• Subject line – the shorter the better– “Subject lines of less than 35 characters yielded an

average open rate of 19.6% and a 3.1% average click rate” –eMarketer, “Consumers Opening Fewer Emails

• Personalize it– “Hi {Contact Name}, this is {Your Name} from {Your

Business}”

• Engage the reader– Be consistent, make the content relevant– “Tell, don’t sell”


Don’t be afraid to…

• Use ALL CAPS– Use them to emphasize, not to yell– Use them sparingly

“LAST CALL: Free webinar sign-up closes at 12 PM MST!”



• Ask a question– Create a call-to-action (CTA)– Pique their interest

“What’s stopping you from achieving your dream?”



• Create urgency– Use words that create timeliness

“We’re starting in two hours – Can you join us?”


Let’s Create - What are my options?

• Use an existing template (preferred method)– More freedom– Allows you to leave and come back to your work in

progress– Can be used over and over

• Start from scratch– Useful for quick messages– Can be converted to a template later



Navigate to Email Broadcasts


Choose type of broadcast


If you’ve already started a broadcast


Choose the recipients


Compose your email


Choose a template


Test the email (optional)


The last step


CREATE THE MAGIC


Before you hit “Send”…

• Double-check these things:1. The “To:” address field

2. Your message for any grammar and/or spelling errors

3. The “Only send to confirmed email addresses” box


1

2


3


MAKE SENSE OF THE STATS


What does it all mean?



QUESTIONS?




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Date post:	07-May-2015
Category:	Marketing
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Mike Harris - Email Broadcast Success

Marketing