Mikes Bikes PresentationPreet Parekh, Cho Shing Sze, Naijuan Fu, Guichi
Guan
Mission Statement
”Provide a new, safe, healthy, and creative trend towards the lifestyle of
our customers”
Final Performance*Final SHV: $4.60
*Final Profit after Taxes: $427,102
*Final Debt to Equity ratio: 0.11%
*Final Profit Margin: $5,987,850
*Final Market Share percentage: 11.9%
Debt to Equity Ratio-1.00% Beginning
Kept Debt 1.00% until rollover 5 - 0.11% end
Team Strategies and Objectives1.To Raise AwarenessAdvertising, public relations and branding work together Compare Market Research ReportRoad 0.21 Moutain 0.32 Youth 0.46
2.Sell more, keep costs low and make profits
• To spend enough but accurate production based on market size, previous sales and capacity
• To eliminate waste, increase efficiency
• To economize the internal costs pay off long-term debt
3.High quality with affordable price
4.Unique services We are the only firm that provide personalized,
high quality bikes.
Decisions• We took risks:
o Priced Lowo Only sell one line of products• How we spent our cash
o Large sum into advertising and public relations
o Upgraded Product spec and costo Issued dividends
Market Summary
Outcomes• Public awareness for each bike was just where
we wantedo Sold more mountain bikes than predicted
• Profit increased due too HIgh Priceo Increased sales from upgraded product specs
• Increase little bit Shareholder Value (SHV)
Products
Analysis/Interpretation• Taking risks are necessary • Don't be afraid to spend your cash, or even take
out a loan• Examining the market is extremely important for
success• Sales will increase if bike quality, appearance,
and awareness are high• Profit will also increase from increased sales, and
lower production costs
Future Outlook
• Broaden Our Market• Increase Quality & Efficiency • Audit Expenses• Accurate & Beneficial decision• Upgrade Product Spec• Reduce Product Costs• Repurchase Shares• Increase Distributions
"If I only Knew What I know Now"
• Introduce more products into the markets• Proper Spending
o Advertisemento Public Relations
• Calculating our potential profit before rolling over• Distribute funds more effectively• Don't be afraid to take risks and spend
more money
Conclusion• Good decisions and bad mistakes• Definitely could have made better
choices• Importance of analyzing the market
and competitors• Take risks, but also well-thoughtout
risks