MIKSER FESTIVAL 2012 WHAT IS MIKSER?
Mikser Festival is the biggest
regional festival of creativity and
innovation.
Mikser is a multidisciplinary and
multicultural platform that aims to
affirm the cultural industry of the
region.
Mikser Festival discovers and
activates amazing to-be-repurposed
industrial locations around the city
of Belgrade.
Mikser Festival is mixing creative,
niche audiences with a massive
audience of an incorporated music
festival dedicated to the new sound
of region.
DESIGN
ART
ARCHITECTURE
ENVIRONMENT
BUSINESS
TECHNOLOGY
NEW MEDIA
MUSIC
FILM
THEATRE…
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER 2011 IN NUMBERS
60.000 VISITORS
1.500 PROGRAM PARTICIPANTS
14 PROGRAM ZONES
300 REGISTERED JOURNALISTS
1.200.000 EUR TOTAL PR VALUE
50 000 m2 OF FESTIVAL AREA
MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
mikser music
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
mikser music
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
visual art zone
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
MEDIA MONITORING
01/05 – 16/06/2011
COMMERCIAL VALUE of operating reports
405.593 EUR
PUBLIC RELATIONS VALUE of operating reports
1.196.239 EUR
MEDIA MONITORING AND ANALYSIS
48% PRINT MEDIA
12% TV & RADIO
40% WEB PORTALS
88% NATIONAL MEDIA COVERAGE
12% LOCAL MEDIA COVERAGE
86% PRIMARY PUBLICITY
14% SECONDARY PUBLICITY
PUBLICITY MEDIA REACH REPORTS BY MEDIA CATEGORIES
The festival is presented in a
positive context, with a large
number of publications in print
media.
Number of reports : 265
Press area : 46,454 cm2
Duration of the entry: 220 minutes
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
MEDIA ANALISYS SOURCE:
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PRESS CLIPPING MIKSER FESTIVAL 2012 TRACK RECORD 2011
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MIKSER FESTIVAL 2012 TRACK RECORD 2011
PRESS CLIPPING
“… a synonym for creativity, innovation and regional cooperation. A platform which equally presents young talents from the region and world-renowned artists such as Marina Abramovic, certainly projects a different, positive face of Serbia against the stereotypical, negative media image of Serbia.”
- INTERNATIONAL
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PRESS CLIPPING MIKSER FESTIVAL 2012 TRACK RECORD 2011
After three years of successful transformation of isolated industrial complex
Žitomlin in Dorćol, Mikser Festival continues its mission of discovering and
activating neglected industrial locations around the city of Belgrade...
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MIKSER FESTIVAL 2012 NEW FESTIVAL FORMAT
NEWS IN 2012
• Mikser Festival moves to a
more challenging location –
Savamala quartier, derelict
industrial area under the
Branko’s Bridge.
• Mikser’s multidisciplinary
festival format will extend
from 5 to 9 festival days,
with selected exhibitions
being on view for longer
periods up to one month.
• Festival program will
activate more than 50
inspiring locations in
Savamala - abandoned
buildings, warehouses,
workshops, courtyards,
obsolete rail tracks, sketchy
city streets and neglected
open spaces.
9 DAYS
50 LOCATIONS
10 HECTARES EXPECTED AUDIENCE
200.000 VISITORS
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MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA
WHY SAVAMALA?
By moving the festival to
central urban area, Mikser
sets new goals and
challenges for 2012:
• Bringing creativity and
festival atmosphere to
more accessible city
streets.
• Enhancing cultural beat of
Savamala and urban life of
Belgrade.
• Reclaiming Savamala’s
position of the most
vibrant city quartiers by
accelerating its cultural
and economic
development.
SOCIAL TRANSFORMATION:
EASY ACCESS
CULTURAL BOOM
CREATIVE BUSINESSES
ECONOMIC DEVELOPMENT
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• Influencing future development
of this promising neighborhood
towards European cultural and
touristic hub through:
- Change of traffic now locked
with heavy duty transportation
- Conversion of abandoned
warehouses into attractive
commercial and artistic
facilities
- Activating riverfront usage
- Encouraging local community
participation
- Attracting new visitors to the
neighborhood, both
professionals and general
public, both local and global.
MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA
WHY SAVAMALA?
URBAN TRANSFORMATION:
INDUSTRIAL CONVERSIONS
TRAFFIC MODIFICATION
ACTIVE RIVERFRONT
TOURIST DESTINATION
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MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA
AERIAL VIEW
MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA
Market Great Brewery
Manojlova kafana
hotel Bristol Restaurants, bars
Belgrade cooperative
Consulate
Stores, crafts,
workshops
Assembly
Customs
Ministry of Finance
First drafted beer served in
Belgrade First theater play
performed in Belgrade
One of world famous guests
of the Bristol hotel was
American industrialist
Rockafeller
The price of one square
meter of business space in
Savamala was four times
more expansive than in Knez
Mihajlova street
Intense river and railway
traffic hub: main departure
and arivIal point when
travelling abroad.
First villas and mansions
for the city elite were build
in Savamala
Ki ng Aleksander Bridge
’’If the history had gone
different way, Savamala
today would have been the
modern version of Serbian
Venice on the river“
National Library
Savamala was the center
of city social and economic
life
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INTERESTING FACTS
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MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA
SITUATION PLAN
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LOCATION ACCESSIBILITY MIKSER FESTIVAL 2012 NEW FESTIVAL LOCATION: SAVAMALA
KONTAKT ZONE lectures debates
VISUAL ART ZONE performances installations
MIKSER MUSIC Mikser main stage Mikser music hubs
EDUCATION ZONE presentations workshops
MIKSER X-CHANGE exchange projects
socially responsible projects
PERFORMING TALENTS Theatre active audience
KINO MIKSER feature
documentary experimental
GREEN ZONE eco boat lectures
workshops green chill zone
TALENT ZONE talent exhibitions
workshops career days
BABY MIKSER workshops play zone
MIKSER BAZAR young designers vintage fashion records, books
MIKSER FESTIVAL 2012 PROGRAM
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MIKSER FESTIVAL 2012 PROGRAM
VENUE - MAP
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MIKSER FESTIVAL 2012 PROGRAM
VENUE – AERIAL VIEW
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MIKSER FESTIVAL 2012 PROGRAM
MIKSER EXPO / TRAVNIČKA 3
Companies, manufacturers, creative
agencies and individuals showcasing
their latest innovative work, products,
projects and services.
MIKSER FESTIVAL 2012 PROGRAM
MAIN FESTIVAL HUB / ČELIK WAREHOUSE
Mikser Design Center - mix of educational, cultural and commercial activities,
in a converted industrial facility of 800 m2:
• Design Info Center (source for design competitions, grants, etc);
• Auditorium for professional seminars, trainings and conferences;
• Design Mediateque and Library
• Creative Lab: workshops and tutorials
• Student canteen, café, floating, computer lab, print shop.
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MIKSER FESTIVAL 2012 PROGRAM
GREEN ZONE / RIVERFRONT
Promoting projects, products and
activities that educate and raise
environmental awareness.
.
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MIKSER FESTIVAL 2012 PROGRAM
MIKSER MUSIC / GSB PARKING LOT
Perfomance platform for the new sound of the region
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MIKSER FESTIVAL 2012 PROGRAM
KINO MIKSER / BRANKO’S BRIDGE
Tucked in the industrial setting,
Kino Mikser provides
unique outdoor experience.
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MIKSER FESTIVAL 2012 PROGRAM
WORKSHOPS / WAREHOUSES
Workshops are Mikser festival’s signature, building
bridges between progressive designers and innovative
companies, showcasing possibilities of new materials
and technologies in shaping more competitive
products.
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MIKSER FESTIVAL 2012 PROGRAM
OUTDOOR ACTIVITIES / MOSTARSKA
Street market, street art workshops,
urban freestyle sports, talent competitions,
performances...
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MIKSER FESTIVAL 2012 PROGRAM
ART INSTALLATION / CENTROTEXTIL
Street market, street art workshops,
urban freestyle sports, talent competitions,
performances...
Mikser team Ivan Lalić Executive Director Maja Lalić Creative Director Architect and Urban Designer Ivana Ibraimov Architect Aleksandar Spasojević Architect Tatjana Ristić Legal & consulting Popular Advertising agency Galerija 12+ Digital solutions
Thank you for your attention!
Kej oslobođenja 3
11080 Belgrade
Serbia
+381 11 210 8482
www.mikser.rs