| Date post: | 29-Mar-2016 |
| Category: |
Documents |
| Upload: | the-new-milani-group-inc |
| View: | 220 times |
| Download: | 3 times |
Milani crosses the border
CANADA
Nail Art struts the runway
New York FAshioN weekspring/summer 2010
2010
Spr
ing
iSSu
e
C o l o r w i t h i m p a C t
Biggest Product
Launch eVeR!
Milani’s Red Carpet Moment
ALiCiA Keys Video Music Awards
EDITOR IN CHIEFRalph Bijou, CEO
323-589-5625 x [email protected]
EXECUTIVE BEAUTY DIRECTORLaurie Minc, President323-582-9404 x 201
FASHION DIRECTORSusan McCready, VP of Marketing
323-582-9404 x [email protected]
GENERAL MANAGERJohn Papa, General Manager
323-582-9404 x 124/[email protected]
ADVERTISING SALESRobert Wallner, Vice President of Sales
323-582-9404 x [email protected]
Joshua Kirson, Account Executive323-582-9404 x 108
PHOTO EDITOREunice Kim, Senior Graphic Designer
323-582-9404 x [email protected]
Alex Freeman, Graphic Designer323-582-9404 x 216
PRODUCTIONEricka Molina,
Product Developement Manager323-582-9404 x 203
BEAUTY ASSISTANTSSamantha Sheldon
323-582-9404 x [email protected]
Elizabeth Perez 323-582-9404 x 209
Norma Navejas 323-582-9404 x 215
KEY ACCOUNT MANAGEREric Alpert, Key Account Manager
323-582-9404 x [email protected]
INTERNATIONAL SALESJenny Ponce
International Sales Manager, Latinoamerica323-589-5625 x 106
Lisa de la Flor, Export Manager323-589-5625 x 110
CUSTOMER SERVICEJerrie Moreno
323-582-9404 x [email protected]
Olga Vallez323-582-9404 x 117
Ibel Corono323-582-9404 x 205
Yasmin Palomo323-582-9404 x 211
| MILANI COSMETICS |
milanicosmetics.com
RetAiNs LiFestyLe DiVisiON OF
B|W|R PUBLIC RELATIONS
Milani Cosmetics has retained B|W|R Public Relations to wage a full-coverage editorial
and entertainment marketing campaign. B|W|R’s lifestyle division has represented a
myriad of brands, both nascent and established, over the agency’s 30-year history.
For 30 years, B|W|R has earned a reputation as a corporate, lifestyle and entertainment-based
public relations firm. Its expertise includes fashion/beauty (e.g., Juicy Couture, Vera Wang, Kohl’s),
hospitality/destinations (Wynn Las Vegas, The London, Sandals/Beaches), non-profit (Revlon Run/
Walk, Stand Up to Cancer, Tiger Jam), special events (Hollywood parties, venue launches, charity
fundraisers), technology (Netflix, Blackberry Storm, Rock Band), corporate entertainment (19
Entertainment, Bunim/Murray Productions), film (Oliver Stone’s W., Crash), television (“American
Idol”) and talent (Jack Black, Reese Witherspoon, Will Ferrell, Chris Rock, Megan Fox, Zac Efron,
Steven Tyler, Avril Lavigne). A subsidiary of WPP Group plc, B|W|R is headquartered in Los Angeles,
with offices in New York.
PrESS CONTACTS:
Liz Jaeger Erin Marshall
B|W|R Public Relations (Los Angeles) B|W|R Public Relations (New York)
310-550-7776 212-901-3927
[email protected] [email protected]
Canada
ACI Brands Inc., has always prided itself on being very proactive and innovative in responding to the changing needs of our Retailers and maintaining mutually beneficial
relationships with our Suppliers. ACI Brands Inc. has developed over the last 28 years, into a multi-divisional supplier of consumer products focused on all channels of Canadian retail. ACI is conveniently located in the Greater Toronto area suburb of Oakville, Ontario, in a new 155,000 square foot facility. Our goal as a company is to maximize our customers sales & profitability, through strong category management and product assortment, while at the same time seeking out new opportunities for growth.
ACI Brands is currently distributing the Milani line into the following Canadian Retailers:Sears, Loblaw Superstore and Lawtons Drugs.
ACI Brands and Milani Cosmetics look forward to a mutually beneficial relationship as they continue to gain market share in Canada.
Milani crosses the border Canada
CONSUMErS WANT IT NOW – AND BeAUty BRANDs ListeN
T easing promise and delayed fulfillment has long defined the elite world of haute couture. Flip the pages of magazines, or log onto your favorite fashion site, and you see a model in Paris or Milan wearing a breathtaking imaginative dress. But
forget about trying it on anytime soon. In the age of instant digital communication, consumers want it now. They don’t want to wait half a year for Lagerfeld’s newest creation to move from the runway to the retailer. And while the mavens of fashion are just beginning to acknowledge this new consumer attitude, the beauty world has already embraced it. Beauty trends are moving faster, in real time, from revelation to retail. Technology is leading this shift, with the “I want it now!” attitude fueled by beauty bloggers and accessibility. Bloggers can identify new trends faster than traditional long-lead magazines, and while some are fiercely independent, others reach digital readers through the websites of those very magazines. They tell consumers what’s hot and incite them to demand it – now. Getting new products to retail quickly isn’t just a good idea any more. It’s a necessity. Technology also allows consumers to “try on” different looks behind a virtual curtain. Transforming black hair to blonde takes three triple-processes, each one requiring eight hours over three weeks. But how will it look? Until recently, committing to it was the only option. Now you can see how it looks in about five minutes on DailyMakeover.com. Why pay $500 to “try it out” over three weeks when, for a minimal fee, you can “see it on” instantly online? And in Milani’s case, the consumer can experiment with bold color freely because the product remains at a cost-effective price point coupled with its accessibility. With new products more easily obtained and looks more easily replicated, consumers are becoming bolder. So are brands, even the most established ones. WhoWhatWearDaily recently reported that “Shots of bright green punctuated Chanel’s black-and-white collection this season. [Even] the models’ nails were painted to match... The color, Jade, was originally blended just for the show, but it created so much buzz that it’s now become the hot color off the runway as well.” As lifestyle leaders like Chanel influence beauty trends, consumers are becoming more confident to experiment. Stereotypes – red means promiscuous, black is goth – are fading. Milani Cosmetics has become one of the fastest growing companies in the industry by staying ahead of this trend, offering “color with impact” to multicultural buyers worldwide, always high quality and consistently affordable. As technology spurs an “I want it now!” demand through beauty blogger coverage, Milani, a true “value brand” is able to bring new product to market quickly, both online and in drug chain environments, as a family-owned American company. Today, thanks to the Internet and innovative brands, fewer beauty consumers are likely to complain that they can’t get it now!
Susan McCreadyVice President of Marketing
2010 New PRODUCt LAUNChes
&– Milani Launches 9 New Properties: Artistic and Wearable –
BEHOLD THE BRAND THAT
MAKEUP ARTISTS COVET AND REAL WOMEN LOVE
So often makeup collections are gorgeous on the shelf but intimidating to real women.
Milani Cosmetics develop products that speak to women’s fashion sense but appeal to
their common sense. In 2010 Milani will launch a collection that is as gorgeous to look
at on the shelf as it is in the mirror. These products are for every woman – from supermodel to
supermom and everyone in between. Sit back and prepare to be blown away by the beauty
of Milani and astonished at how easy it is to use the brand to transform from the ordinary to
the extraordinary.
BEaUTy NaILED PERfECTLy - HIgH fIVES aLL aROUND fOR MILaNI’S 3 NEw NaIL OffERINgS.
NailNail art Lacquer with precision brush
puts Picasso at your fingertips. Custom nail designs are a snap since the high
quality precision striping brush allows for detail work. Nails are the canvas and
you are the artist. Densely pigmented, rich, vibrant color is easy to use, DBP,
Toulene & Formaldehyde Free and available in 10 shades.
701Art of gold
702Art of Silver
703blAck
Sketch
704white
cAnvAS
705drAw
in pink
707blue print
708yellow deSign
709green Sketch
710purpleoutline
711orAngegrAph
Lip3D glitzy glamour gloss is a new, soft and brilliant
formula with super shiny polymers and the next generation of pearls to create
the illusion of 3D depth for fuller, sexier looking lips. Lips will appear optically
fuller and shinier. Available in 7 shades for sheer to medium coverage. Soft
brush applicator is perfect for easy glide-on application.
3D Holographic specialty nail lacquer is a truly astounding
formula containing mica and pearl particles to create a unique 3D Holographic
effect that no other nail lacquer has ever achieved. Depending on where
you hold your digits, the lacquer appears to color shift thereby providing a
different look in different light and at different angles. The color phenomenon
is based on Holographic Image Technology that makes a very thin, bright,
embossed metallic flake look like a rainbow. It allows the color to travel
across the seven distinctive rainbow hues. Available in 6 shades – all DBP,
Toulene & Formaldehyde Free.
Neon specialty nail lacquer
was developed to capture the
explosion of color that has made
an impact on the latest fashion
trends. 8 shades will provide a
pop of color brilliance with high
voltage neon bright pigments.
All formulas are DBP, Toulene &
Formaldehyde Free.
LIP SERVICE
38 Movie StAr
39 fAShion
divA
40 StArShine
42 StyliSh
43 deSigner
lAbel
44 in
vogue
45 leAding
lAdy
509hd
5103d
511hi-tech
513digitAl
512cyberSpAce
514hi-reS
503totAlly
80'S
502AweSoMe orAnge
501techno
red
507pink
hottie
508pink
rockS
505dude blue
506rAd
purple
504freSh teAl
03purpleQuArtz
02eMerAld
Stone
01preciouS
Silver
06blAckrockS
04terrAbrown
05blue
topAz
03Stunning &
SpArkly
02beAutifully
brilliAnt
01lovely & luMinouS
06glAMorouSlyglittering
04gorgeouS &
glowing
05delightfully
dAzzling
03gold
02Silver
01blAck
04AQuA
05brown
EyeEyE gOTTa HaVE IT
Easyliner for Eyes glitter retractable eye liner is a
true breakthrough with both formula and technology. Glitter in a retractable pencil has never been done
before and Milani has the exclusive! The soft texture ensures a perfect glide and creamy color payoff for
a combination of superior smoothness, rich color and rocking silver metallic accents. Available in 6 hot
hues that result in eye popping definition.
Liquif’Eye metallic eye liner pencil has the feel of a liquid eye liner
in a new gel structure. The metallic color payoff is incredible and lasts all day with no transfer and no
touchups. The pencil is paraben free, waterproof and available in 5 shades.
Crystal Eyez sparkling eye shadow can be worn
alone for a sheer finish or layered over shadow for intense sparkle. A smooth and
lasting gel-based eye shadow, Crystal Eyez contains glimmers and pearls that deliver
a spectacular finish on the lids. Metallic and multi color pearls create a 3D effect.
Transparent, buildable coverage dries quickly and lasts long. Available in 6 shades to
dress the windows of your soul wonderfully.
2010 New PRODUCt LAUNChes
HD advanced Concealer is the perfect tool to whisk away
any imperfections, blemishes, dark circles and spots that may pop up. Click, cover,
correct & protect face and eyes. Weightless and a good-for-your-skin formula leave a
natural finish as it brightens with a soft focus for flawless skin. This amazing product
preps the skin and creates the perfect canvas for whatever comes next. Rona Coated
Pigments disguise dark shadows; Invisaskin moisture base keeps the eye area hydrated
and softens expression lines and wrinkle; Gran X Gamma Amino-Butyric Acid plumps
out creases, lines and imperfections; Granactive RD 101 helps brighten and gently
resurface the most delicate skin; Clinical Testing has shown this product to improve the
appearance of facial lines and wrinkles and reduction of visible age spots by over 50%
after 28 days of usage! Available in 4 shades, HD Advanced Concealer is the MUST
HAVE product in every woman’s cosmetic case.
Tantastic face & body baked bronzer is a baked marble bronzer with multidimensional
coverage pays off not only in color, but in subtle highlights that
enhance a natural glow. Infused with Macadamia and Jojoba oils,
this product helps keep skin hydrated and soft while providing a
healthy bronze glow and silky smooth application.
03MediuM
beige
02MediuM
01light
04MediuM honey
03 Sunglow
02 bronze
01 gold
FaceON THE DL
Milani is faced forward for 2010 with an array of products that
will create a picture perfect look. The line up of properties are
created for consumers, used by experts and loved by all.
From Runway To Your DrivewayNew York Fashion Week Spring/Summer 2010 Press Release
Milani Cosmetics Backstage at Mercedes-Benz Fashion Week in New York City
Fashion and beauty mavens have been fortunate enough to
watch the worlds of luxury and economy align for unprecedented
collaborations and Mercedes -Benz Fashion Week in New York
City is continuing the celebration. High-end designers and celebrated
makeup artists are tapping the trend of trading down by working with
affordable cosmetics brands to create the same head-turning artistic
and wearable looks on the runway this Spring.
Milani Cosmetics is thrilled to announce their premiere involvement in
this year’s Mercedes Benz-Fashion Week scheduled for September
10th – September 17th. Celebrity Makeup Artist Ashunta Sheriff is
slated as the lead makeup artist at the Cesar Galindo show and will
create the runway looks exclusively with Milani Cosmetics. Along
with the makeup, Milani Nail Lacquer will be found exclusively on
the runway this fall at the Charlotte Ronson, Gerlan Jeans and Nary
Manivong shows with manicurists Melissa Bozant nailing the spring
showcase for next season.
It’s no surprise that Milani is a chosen brand at the shows this year.
High quality and affordable pricing has always been Milani’s mission
to its consumers. Premium packaging, top of the line formulations
and trend setting colors are some of the reasons why Milani has
been – and continues to be - every woman’s affordable luxury and
label for color.
The Milani team is constantly inspired by fashion and color. The
Runway Eyes Fashion Shadows were developed with a fashion
designers eye in mind - with a sleek, innovative design and superior
baked formulas, Milani creates couture color at off the rack prices.
Women have looked to Milani for their small slice of the impervious
world of high-end fashion and Milani’s 2010 launches are no different.
Launching at Fashion Week, Milani’s HD Advanced Concealer,
Crystal Eyez Sparkling Eye Shadow and Nail Art Lacquer will be
having fashionistas flocking to the drugstores come February!
A global brand, Milani is a multi-cultural collection that creates
wearable colors for all ethnicities. Demonstrated with participation
at a host of different designers shows including the British charm
of Charlotte Ronson, Cesar Galindo’s Latin American flare, Gerlan
Marcel, print and textile designer born in London and raised in the
midwest, and Nary Mantivong’s sophisticated and detailed Laotian-
American designs, Milani has become a force in the worlds of fashion
and beauty. Milani, your label for Color.
Pho
to: E
dwar
d Ja
mes
CESaR gaLINDO Runway
Photo: Edward James
CHaRLOTTE RONSON Runway
Photo: Edward James
gERLaN JEaNSRunwayP
hoto
: Edw
ard
Jam
es
NaRy MaNIVONgRunway
Photo: Edward James
milanicosmetics.com
MILANI NAIL ART WITH PRECISION BRUSH
NEW
with MiLANiOnlinelA-Story.com: nyfw: get the golden glow of cesar galindo courtesy ...
nyfw: get the golden glow of cesar galindo courtesy of Milani cosmetics!! thanks to nancy lichtenstein for this piece which is a follow-up to her pieces on ...www.la-story.com/.../nyfw_get_the_golden_glow_of_cesar_galindo_courtesy/
show more results from www.la-story.com
Milani cosmetics // blogcatalog topic // blogcatalog
the artists from Milani cosmetics were respon-sible for the dramatic futuristic makeup at the cesar galindo Show, nyfw SS2010 . the face chart has a list of ...www.blogcatalog.com/topic/milani+cosmetics/
Mischo beauty covers Mercedes-benz fashion week: Milani cosmetics ...
Sep 18, 2009 ... labels: #nyfw, Ashunta Sheriff, cesar galindo, fashion week, Melissa bozant, mercedes benz fashion week, milani cosmetics, new york fashion ...www.mischobeauty.com/.../mischo-beauty-covers-mercedes-benz_18.html
inStyle: what’s right now:november 11, 2009http://www.instyle.com/instyle/package/general/pho-tos/0,,20278123_20318444_20702076,00.html
Access hollywood:november 2, 2009 ... http://www.accesshollywood.com/glam-slam-makeup-mondays-lopezs-looks-for-less_ar-ticle_24982#
Splendicity.com: Makeup Minute:november 11, 2009 ... holiday 2009: Milanihttp://www.splendicity.com/makeupminute/holiday-2009-milani/
PrintMilani in Reaching
130 million
Readers in 2009
Get the Star Look
Alicia Keys 2009 VMA: NYC Celebrity Makeup Artist Ashunta Sheriff
created a Classic retro look: Flawless skin Mary Kay tinted moisturizer
in bronze and Milani HD Advanced Concealer highlighting facial pen
in 04 Medium Honey. Subtle contour Milani Bronzer XL.
Popping eyes Naked Cosmetics silver and black shimmer shadows, Milani
Infinite Liquid Eye Liner in gold - 04 Forever. Ardell individual lashes. Mary Kay
brunette brow pencil. Happy cheeks Mary Kay blush in strawberry cream.
Dior iconic black mascara. Lips: Shimmering gold - Milani Buzz Worthy Lip
Gloss in 02 Busy Bee.
Alicia Keys
2111 E. 49th StreetLos Angeles, CA 90058
milanicosmetics.comCheck us out online for
Backstage Videos, Nail Art Tips & Trends and become a Milani Fan!
