Building Local AwarenessMadaline Eblen, Maria Brown, Alex Jensen, Jessica Yrkoski, Rani Taborek-Potter

#milk4kids

What is #Milk4Kids?

● Hashtag created to drive awareness for the organization Milk Life (http://milklife.com/give)

● Milk is the most needed, but least donated item

● Milk Life’s goal is to build awareness

How Does This Campaign Compare to Last Year?

● Not much improvement

● A little more than 100% of all local donations for 2014

What We Did● Created individual posts with #milk4kids

● Retweeted post with #milk4kids

● Tweeted @milk4kids

● Solicited at participating Bakers

Results

● Spike in engagement for the hashtag that day

● Brought in $1,701 donations during one day event

http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=40319

NodeXL Results

● Top Vertices o JeremeyHL, Milk4Kids, unomaha, Bakersgrocery

● Top Hashtagso Milk4Kids, Omaha, Midtown, Nebraska

Results

● Built Twitter presence

● $1,701 in donations

What Can Be Improved?

● Preparation/Planning● Brand Connection

○ Milk4Kids & Milk Life● Build Momentum Prior to Event● Milk Truck & Donation at Register● Better social media engagement and

presence

Proposed Future Campaign StrategyAwareness Campaign:

● Create better connection between Milk4Kids & Milk Lifeo Twitter account name: @MilkLife (or similar)o Hashtags: #milk4kids, #milklife

● Write targeted posts & schedule consistently● Target community connections

○ Ex. Tagging food banks, reporters, etc.● Share reasoning behind system for milk drive

Proposed Future Campaign StrategyAwareness Campaign:

● Draft Letters to Community Partners

● Hold Events with Community Partners

● Create Donation Card to Send

● Create Facebook page & Instagram Account

Desired Results of Futrue Campaign

● Increased Awareness○ Increase Facebook, Twitter & Instagram followers○ Local news Coverage○ Community Advocates

● Sustainable Milk Donations● Engagement

○ Increased impressions

● Potential Long-term Partnerships