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MilkPEP Milk Marketing Guidebook, July-Dec 2009

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Your Resource for Marketing Milk in Your Area july-dec 2009 milk MilkPEP.org 1-800-945-MILK MILK MARKETING MATERIALS CATALOG Milk materials not for sale or duplication.
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Page 1: MilkPEP Milk Marketing Guidebook, July-Dec 2009

Your Resource for MarketingMilk in Your Area

july-dec

2009

milk

MilkPEP.org 1-800-945-MILKMILK MARKETING MATERIALS CATALOG

Milk materials not for sale or duplication.

Page 2: MilkPEP Milk Marketing Guidebook, July-Dec 2009

MilkPEP.org2

BRAND NEW FROM MILKPEP

UPCOMING PROGRAMS

8

p 8 New Celebrity Ad Reprints and

Posters including Wolverine, Usher,

Ben Roethlisberger, and Chris Paul.

p 13 Your favorite Finish Line Toolkit has

been updated as the Refuel with

Chocolate Milk Toolkit to better

assist your event needs.

p 18 Order your 2010 Milk Marketing

Sales Kit – available mid-August.

This kit details the 2010 marketing

plan and helps you to begin your

journey to outstanding milk sales!

18

13

JUL AUG SEP OCT

Latest and greatest

Milk MustacheMobile Tour

Cool Treat.Refreshing Value.

The Chocolate Chill

*

**

* Hispanic Materials Available

*

Page 3: MilkPEP Milk Marketing Guidebook, July-Dec 2009

3

2010 PROGRAM CALENDARJAN FEB MAR APR MAY JUN JUL AUG SEP OCT

MomPAGES 4-5

HispanicPAGES 6-7

TeenPAGES 8-12

Anytime/AnywherePAGES 13-17

Sales ResourcesPAGES 18-19

Milk Mustache Mobile Tour:Building Strong Families at Family Dinner

Hispanic Heritage

Month

Gearing up for 2010

13

1-800-945-MILK

*

* *

*

*

* Hispanic Materials Available

Page 4: MilkPEP Milk Marketing Guidebook, July-Dec 2009

A. Danica PatrickRace Car Driver

Ad Reprint #AD_PATRICKW

B. Ellie KriegerFood Network Host and

Registered Dietitian

Ad Reprint #AD_KRIEGER

C. Dara TorresOlympic Swimmer

Ad Reprint #AD_DTORRES

D. Laila AliBoxer and Fitness Expert

Ad Reprint #AD_ALI

Poster #PST_ALI

E. Christie BrinkleyModel

Ad Reprint #AD_BRINKLEY

Poster #PST_BRINKLEY

F. Heidi Klum

(Heidi of the Alps)Model

Ad Reprint #AD_KLUMALPS

Poster #PST_KLUMALPS

G. Heidi Klum (Sitting Pretty)Model

Ad Reprint #AD_KLUMGLAM

Poster #PST_KLUMGLAM

H. Suze OrmanFinancial Advisor and Author

Ad Reprint #AD_ORMAN

I. Brooke ShieldsActress

Ad Reprint #AD_SHIELDS

Poster #PST_SHIELDS

A B

FD E

C

LATESTCELEBRITIESSizes: Ad Reprint 8 ½" x 11"

Poster 19 ¼" x 24 ¾"

G H

MilkPEP.org

Reaching Moms in your local market

NEW!

4

I

SUZE ORMANFEATURED IN

VALUE POS KITSON PAGES 14 & 15

NEW!NEW!

Page 5: MilkPEP Milk Marketing Guidebook, July-Dec 2009

Remember to visit MilkPEP.org to keep up withthe latest Milk Mustache Celebrity ad launches

BECOME A FAN ONFACEBOOK BY VISITINGWWW.FACEBOOK.COM/

MILKMUSTACHE

FOLLOW US ON TWITTER@MILKMUSTACHE

5

A

B

Spanish

EnglishNEW!

Milk Mustache Photo Booth Kits are fun for Moms and Kids!

■ Milk Mustache Photo Booth Kits are a great way to interact with

both moms and kids.

■ Use the latest Milk Mustache Mom celebrities to promote wellness

and fitness to the moms in your area.

■ Get moms to let loose and engage in their own photo shoot.

For kit content information see page 13

NEW!

CATCH MOM EVERYDAY IN ALL PLACES SHE ISWITH GREAT MILKPEP MATERIALSA. “The New Face of Wellness” Brochure New!

(Maximum Quantity: 100)

Available in English or Spanish

#BRCH_WELLNESS, #BRCH_WELLHISP (Spanish)

B. “Milk and Exercise: A Winning Combination” Brochure New!(Maximum Quantity: 100)

Great for trainers and school coaches! Provides information about the science behind milk’s

recovery, muscle-building, and bone strengthening benefits.

#BRCH_RECOVERY

NEW ONLINE CUSTOMIZATION TOOL AVAILABLEMilkPEP has developed a new program that allows you to order and purchase customized

POS materials! Add your company’s logo, product images, and price points to a variety

of customized elements including those suitable for year-round use, for seasonal or

holiday-themed periods, or for leveraging the excitement of national MilkPEP programs.

■ Visit MilkPEP.org to place your order

1-800-945-MILK

Page 6: MilkPEP Milk Marketing Guidebook, July-Dec 2009

MilkPEP.org

Reaching HISPANIC CONSUMERS

6

D E

A. Carolina Herrera Fashion Designer

Ad Reprint #AD_HERRERA

B. CharytinTV Host and Singer

Ad Reprint #AD_CHARYTIN*

Poster #PST_CHARYTIN*

C. Ingrid HoffmannActress and Singer

Ad Reprint #AD_IHOFFMANSP

D. Dayanara TorresFormer Miss Universe

Ad Reprint #AD_TORRES

E. Alicia VillarrealSinger

Ad Reprint #AD_VILLAREAL*

Poster #PST_VILLAREAL*

A

B C

LATEST CELEBRITIESSizes: Ad Reprint 8 ½" x 11"; Poster 19 ¼" x 24 ¾"

NEW!

*While Supplies Last

*While Supplies Last NEW!

Page 7: MilkPEP Milk Marketing Guidebook, July-Dec 2009

Past Hispanic Milk Mustache Celebrities still available to order! Visit MilkPEP.org

7

A

B

C

EDUCATE HISPANIC CONSUMERS WITH MILKPEP BROCHURESA. “Bienestar” Guide New!

(Maximum Quantity: 100)

In this time of economical difficulties, Hispanic moms are facing tough choices at the supermarket.

This guide highlights the nutritional and economical value of milk to make sure Hispanic moms

don’t cut this essential item from their grocery list!

#BRCH_BIENESTAR

B. Super Mamá Summer Guide

(No Maximum Quantity)

As part of the Super Mamá program, we have partnered with a preeminent parenting magazine,

Padres, to provide Hispanic moms with their very own guide. The guide is full of great nutritional

information, milk recipes and activities.

#BRCH_GUIA_MAMA

C. “¿Es Usted Intolerante A La Lactosa?” (Are You Lactose Intolerant?) Brochure

(No Maximum Quantity)

Provide Hispanic consumers with information and tips to the enjoying milk despite

lactose intolerance.

#MIS_LACTOSE_SP

W.I.C. POS KITS AND OFFICE KITS AVAILABLE TO HELP EDUCATE W.I.C.PARTICIPANTS ABOUT OCTOBER 1 REGULATION CHANGES.

SEE FULL KIT ON PAGE 15.

HISPANIC POS KITS AND RETAIL MATERIALS HELP BOOSTMILK SALES AND EDUCATE CONSUMERS.

SPANISH POS MATERIALS AVAILABLE ON PAGES 14-17.

RECIPE CARDS ARE GREAT HANDOUTS FOR HISPANIC COMMUNITYEVENTS, PARADES, AND FESTIVALS.

VARIOUS RECIPE CARDS AVAILABLE ON PAGE 17.

see page 15 see page 14-17 see page 17

NEW!

1-800-945-MILK

Page 8: MilkPEP Milk Marketing Guidebook, July-Dec 2009

MilkPEP.org

TEENS and schools

8

SHOW TEENS HOWMILK ROCKS USING THEIR FAVORITE MILKMUSTACHE CELEBRITIES

A. Dwight Howard Basketball Player

Ad Reprint #AD_HOWARD

Poster #PST_HOWARD

B. Miley CyrusActress and Singer

Ad Reprint #AD_CYRUS

Poster #PST_CYRUS

C. Ana Ivanovic Tennis Player

Ad Reprint #AD_IVANOVIC

D. Danica Patrick Race Car Driver

Ad Reprint #AD_PATRICK

Poster #PST_PATRICK

E. Chris Paul Basketball Player

Ad Reprint #AD_PAUL

Poster #PST_PAUL

LATEST CELEBRITIESSizes: Ad Reprint 8 ½" x 11"; Poster 19 ¼" x 24 ¾"

NEED TEENCELEBRITIES IN BIGGER SIZES?

SEE WHO’S AVAILABLE IN BANNER SIZE.

SEE PAGE 10

D E

A

B C

NEW! NEW!

Page 9: MilkPEP Milk Marketing Guidebook, July-Dec 2009

CAN’T FIND A PAST MILK LEGEND? Visit MilkPEP.org to find out which celebrities are still available.

9

H I

J

F G

F. Ben Roethlisberger Super Bowl Winner

Ad Reprint #AD_ROTHLISBERG

Poster #PST_ROTHLISBERG

G. Taylor SwiftSinger

Ad Reprint #AD_SWIFT

Poster #PST_SWIFT

H. Diana Taurasi Basketball Player

Ad Reprint #AD_TAURASI

Poster #PST_TAURASI

I. UsherSinger

Ad Reprint #AD_USHER

Poster #PST_USHER

J. WolverineComic Superhero

Ad Reprint #AD_WOLVERINE

Poster #PST_WOLVERINE

NEW!

NEW!

NEW!

NEW!

COMING SOONSKATEBOARDER, RYAN SHECKLER,

AVAILABLE IN AUGUST

SINGER, JORDIN SPARKS,AVAILABLE IN SEPTEMBER

ACTRESS/SINGER, DEMI LOVATO,AVAILABLE IN OCTOBER

BASKETBALL PLAYER, CHAUNCEY BILLUPS,AVAILABLE IN OCTOBER

1-800-945-MILK

Page 10: MilkPEP Milk Marketing Guidebook, July-Dec 2009

MilkPEP.org10

SCHOOL BANNER PROGRAMSizes: Large 72" x 48"; Small 36" x 24"

A. Elementary Banner Kit Miley Cyrus (Small), Dwight Howard (Small) #SIB_KITE_F08

B. Middle School Banner Kit Taylor Swift (Large) #BBM_KITB_S09

C. High School Banner KitDanica Patrick (Large) #BBM_KITD_S09

Miley Cyrus

Dwight Howard

A

B C

Danica PatrickTaylor Swift

D

E

TEENS and schools

COMING SOON FOR FALL 2009

GYMNASIUM BANNER PROGRAMSize: Large 72" x 48" Only

D. Middle and High SchoolChis Paul & Diana Taurasi #GYM_KIT_S09

E. Middle and High SchoolDwight Howard #GYM_KIT_F08

PAST CELEBRITYBANNERS STILLAVAILABLE ONMILKPEP.ORG.

WHILE SUPPLIES LAST

CURRENTLY IN SCHOOLS

JORDIN SPARKS

CHAUNCEY BILLUPS

*Note: Banner not final

Page 11: MilkPEP Milk Marketing Guidebook, July-Dec 2009

11

BA

C D

PPT

Flavored Milk Brochure

Report

Mil

k 2

01

Bro

ch

ure

E

F G

REFUEL YOUR SCHOOLA. “Chocolate Milk Scores Big” Brochure

(Maximum Quantity: 100)

#REFUEL_BROCHUR

B. Refuel with Chocolate Milk Vending Snipe

(No Maximum Quantity)

#BBM_REFUELVEND

C. Refuel with Chocolate Milk Barrel CoolersPromote milk in schools with got milk? branded non-electric

insulated coolers. For purchase through Cold Sell. For information

or to place an order, contact Debbie Laydon at 1-800-860-3038

or [email protected].

GREAT TOOLS TO USE IN SCHOOLSD. Body by Milk Side Panels New!

Use Body by Milk Side Panel artwork on your packaging to get new

messages out to teens!

■ Various colors available for download at MilkPEP.org

To order a CD, call 1-800-945-MILK

E. Happy Face Zip Pulls, Stickers & Buttons

Stickers 1 Sheet = 42 Stickers

(Maximum Quantity: 50)

#MILK101_STICKER

Buttons 1 ½" diameter

(Maximum Quantity: 100, available in singles)

#MILK101_BUTTON

Zip Pulls 1 ½" diameter New!(Maximum Quantity: 25, available in singles)

#MILK101_ZIPPULL

F. Milk 201 School Brochure with Pocket Folder

(No Maximum Quantity)

This colorful brochure features ideas, strategies and success stories

for enhancing school milk programs through eight individual inserts.

Check out Milkdelivers.org to download the individual inserts as

well as other resources to use in schools!

#MILK201_FOLDER

G. School Vending Kit

(No Maximum Quantity)

Kit Contents:■ Milk 201 Brochure■ Flavored Milk Brochure■ “What American Drinks” Report Key Findings■ PowerPoint Slides■ Resource Library CD

#MIS_SCHTOOLKIT

1-800-945-MILK

NEW!

NEW!

Page 12: MilkPEP Milk Marketing Guidebook, July-Dec 2009

MilkPEP.org

WHAT FLAVOR ARE YOU?A. What Flavor Are You Sampling Kit

(No Maximum Quantity)

Kit Contents:■ What Flavor Are You Poster 36" x 24"■ 2 Time/Date Posters 11" x 17" ■ Vinyl Table Cloth■ Instruction sheet

#SAMPLING_KIT

B. School Promotion Kit

(No Maximum Quantity)

Kit Contents:■ Celebrity Banner 72" x 48"■ What Flavor Are You Poster 36" x 24"■ What Flavor Are You Static Cling 20" x 5"■ Happy Face Sticker Sheet (1 sheet = 42 stickers)■ Milk 201 Brochure

#SCHOOL_PROMOKIT

C. Flavored Milk Fact Sheet New!(Maximum Quantity: 100)

This educational, 2-sided handout demonstrates the important role

flavored milk plays in child nutrition. Use this piece to educate

parents, school foodservice directors, teachers, and administrators

about why flavored milk is essential in schools.

#FLAV_FACT

D. What Flavor Are You? Cooler Cling (Semi-transparent)

(No Maximum Quantity, while supplies last)

8" x 14" #POS_SWIPE

E. “Take A Closer Look at Flavored Milk” Brochure

(No Maximum Quantity)

#WHITEFLAVOR

Static Cling

Poster

D

A, B

E

C

NEW!

TEENS and schools

12

BECOME A FAN ONFACEBOOK BY VISITINGWWW.FACEBOOK.COM/

BODYBYMILK

FOLLOW US ON TWITTER@BODYBYMILK

@MILKDELIVERS

Page 13: MilkPEP Milk Marketing Guidebook, July-Dec 2009

Anytime/Anywhere

EVENT MATERIALS - GREAT FORBOOTHS AND COMMUNITY EVENTSA. “Refuel with Chocolate Milk” Toolkit Updated!

(Maximum Quantity: 10)

Kit Contents:■ 1 CD with reproducible artwork and consumer handout■ 1 Vinyl Banner■ 1 Vinyl Table Cloth■ 1 Pennant String

#REFUEL_KIT_09

B. 2009 Wellness Campaign Local Marketing Toolkit

(No Maximum Quantity)

Set up sampling events throughout 2009 to encourage consumers to

drink milk! This toolkit provides materials and ideas that will help your

brand leverage milk’s wellness message in your market.

Kit Contents:■ 1 Vinyl Banner■ 1 Pennant String■ 1 Vinyl Table Cloth■ 15 Balloons■ 150 Bookmarks■ 1 CD with reproducible materials that include a consumer handout,

t-shirt template, coupon template and hi-resolution artwork

#WELL_KIT

C. Milk Mustache Photo Booth Kit

(Maximum Quantity: 1 per customer)

Stage your own “Milk Mustache” photo booth to draw attention to the

campaign – and milk – in your area!

Kit Contents:■ 1 Vinyl Banner 7" x 2 ½"■ 4 Celebrity Posters 19 ¼" x 24 ¾"■ 100 Plastic Cups 8 oz■ 100 Frames 4" x 6"■ Instruction Booklet

#MIS_PHTO_KIT

B

A

C

MILK MUSTACHE CELEBRITY

CHRISTIE BRINKLEY IS THE NEW FACE

OF WELLNESS.

THIS KIT WORKS WELL WITH THE

“NEW FACE OF WELLNESS”

BROCHURE FEATURED ON PAGE 5.

13

USE THIS KIT WHENPARTICIPATING IN

AFTER-SCHOOLSPORTING EVENTS

1-800-945-MILK

MORE REFUELMATERIALSAVAILABLEON PAGE 11

Page 14: MilkPEP Milk Marketing Guidebook, July-Dec 2009

MilkPEP.org

Anytime/Anywhere

USE MILKPEP RETAIL PROGRAMS TOHELP YOUR SALES TOP THE CHARTSA. Cool Treat. Refreshing Value. POS Kit

(No Maximum Quantity)

Cold summer treats made with milk offer kids both the refreshing flavors

they want and the nutrients they need while providing budget-conscious

moms more nutritional bang for their buck!

Kit Contents:■ 1 Mega Cling 8 ½"x 9 ½"■ 2 Wobblers 5 ¼" x 11 ½"

Available in English or Spanish

#COOLPOS, #COOLHISPPOS (Spanish)

B. Liquid Sunshine POS Kit

(No Maximum Quantity)

Communicate the preventive health benefits of Vitamin D –

the new super nutrient.

Kit Contents:■ 1 Mega Cling 10 ¾" x 7"■ 1 Small Cling 7 ½" x 5"■ 2 Shelf Talkers 17" x 3 ½"■ 2 Wobblers 6 ¾" x 9 ½"

Available in English or Spanish

#VITD_KIT, #VITD_HISP_KIT (Spanish)*

* Spanish Kit includes 1 Small Cling 7 ½" x 5", 1 Wobbler 5 ¾" x 9 ¾"

C. Get More Mileage with Milk Value POS Kit

(No Maximum Quantity)

Milk is leveraging the expertise of Milk Mustache Celebrity Suze Orman,

America’s leading personal finance guru, to convey to families that serving

nutrient-rich milk is a great way to help them maximize their grocery dollar.

Kit Contents:■ 1 Mega Cling 10 ½" x 8 ½"■ 2 Channel Strips 15" x 5 ¼"■ 2 Small Clings 7" x 5"■ 2 Wobblers 5 ½" x 4 ½"

#MILES_KIT

Milk is one of the richest sources of vitamin D under the sun.

Learn about the emerging science behindvitamin D, the new Super Nutrient,

at whymilk.com

DRINK WELL. LIVE WELL. SM

©2009 America’s Milk Processors. got milk?® is a registered trademark of the California Milk Processor Board.

DRINK WELL. LIVE WELL. SM

whymilk.com

Drink in all the benefitsof milk’s vitamin D, the new Super Nutrient.©2009 America’s Milk Processors. got milk?® is a registered trademark of the California Milk Processor Board.

Learn more at

©2009 America’s Milk Processors. got milk?® is a registered trademark of the California Milk Processor Board.

DRINK WELL. LIVE WELL.SM

Learn more aboutthe preventive health

benefits of vitamin D atwhymilk.com

©2009 America’s Milk Processors. got milk?® is a registered trademark of the California Milk Processor Board.

Drink in all the benefitsof milk’s vitamin D,

the new Super Nutrient.

whymilk.comLearn more at

LIVE WELL. DRINK WELL

SM

©20

09 A

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ica’s

Milk

Pro

cess

ors.

got m

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is a

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Cali

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Learn more aboutthe preventive health

benefits of vitamin D atwhymilk.com

DRINK WELL. LIVE WELL.SM

whymilk.com

Drink in all the benefitsof milk’s vitamin D, the new Super Nutrient.

©20

09 A

mer

ica’s

Milk

Pro

cess

ors.

got m

ilk?®

is a

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Learn more at

A

B

C

English

Spanish

14

SUZE ORMAN’S MILK MUSTACHE

CELEBRITY ADREPRINT AVAILABLE

ON PAGE 4

Page 15: MilkPEP Milk Marketing Guidebook, July-Dec 2009

W.I.C. MATERIALSIt’s expected that misconception and cultural differences may deter some

W.I.C. participants accustomed to drinking whole milk from drinking lower

fat varieties of milk. MilkPEP has developed educational and retail materials

to keep participants drinking milk.

C. W.I.C. POS Kit

(No Maximum Quantity)

Kit Contents:■ 1 Wobbler 4 ½" x 9 ½"■ 1 Cling 8" x 6"■ 1 Tearpad 5" x 7"

Available in English or Spanish

#WIC_KIT, #WIC_HISP_KIT (Spanish)

D. W.I.C. Office Kit

(No Maximum Quantity)

Kit Contents:■ 300 Brochures ■ 2 Posters – English and Spanish

*English and Spanish elements included

#WICOFF_KIT

C,D

A

15

POS KITS TO USE YEAR ROUNDA. Wellness Sustaining POS Kit

(No Maximum Quantity)

Reinforce milk’s multiple benefits delivered in one wholesome package

to get moms to see milk as an integral part of their wellness routine.

Kit Contents:■ 1 English Cling 6" x 8 ½"■ 2 English Wobblers 4" x 6"■ 1 Hispanic Cling 6" x 8 ½"

*English and Spanish elements included

#ORIG_SUSTAINING_KIT

B. Value Sustaining POS Kit

(No Maximum Quantity)

Use this kit in your grocery aisles to spotlight the nutritional and

economical value of milk to make sure moms don’t cut milk from their

grocery list.

Kit Contents:■ 2 Clings 5" x 8"■ 1 Wobbler 6" x 8"

#POS_VALUE_KIT

SELLSHEETS

FOR W.I.C PROGRAM

AVAILABLE

TO ORDER

B

1-800-945-MILK

Page 16: MilkPEP Milk Marketing Guidebook, July-Dec 2009

MilkPEP.org

A

BC

D

E

F

G

STATIC CLINGS(ALL CLINGS: Maximum Quantity: 100)

Static clings will help draw attention to your products while relaying

important milk messages to consumers!

C. Yield Sign Static Cling5" x 4 ½" #STAT_YIELD

D. Price POS Series7" x 10"

#POS_GRAB_SING, #POS_GRAB_GAL, #POS_LEAVE_HGAL

E. Nutritional Series5 ½" x 12"

#POS_SPLASH9, #POS_SPLASH3, #POS_SPLASH_CAL

F. Health BenefitsAvailable in English or Spanish

5 ½" x 7"

#POS_CIRC_THRST, #POS_CIRC_STHRST (Spanish)

#POS_CIRC_BOOST, #POS_CIRC_SBOOST (Spanish)

#POS_CIRC_BONES, #POS_CIRC_SBONES (Spanish)

CHANNEL STRIPS(Maximum Quantity: 100)

Channel Strip Shelf Talkers help consumers associate milk with meals

and snacks – a sure way to boost your milk sales!

G. Channel Strip Shelf Talkers4 ½" x 5 ½" #POS_SNACK, #POS_HAPPY, #POS_BETTER

DOOR STATIC CLINGS(ALL CLINGS: Maximum Quantity: 100)

Post eye-catching clings on coolers to grab busy shoppers’ attention and

help guide their nutritional choices when shopping on the go!

A. Don’t Forget SeriesMilk Chugs – 7" x 3 ¾" #POS_DOOR_SING

Gallon and Glass – 7" x 6" #POS_DOOR_GAL, #POS_DOOR_GLASS

B. Stop Sign Static Cling

5 ½" diameter #STAT_STOP

Anytime /Anywhere

16

Page 17: MilkPEP Milk Marketing Guidebook, July-Dec 2009

C

B

D

DON’T BE IGNORED, MAKE MILK THE STARAND BOOST SALESA. Keep Milk Cold Decal

(No Maximum Quantity)

Consumers love cold milk, so putting up the Keep Milk Cold Decals will give

employees a friendly reminder to keep consumers happy by keeping the cooler

temperature low.

Available in magnet and cling

#POS_COOL_MAGNET (Magnet), #POS_COLLERCLING (Cling)

B. got milk? Banner

(No Maximum Quantity)

Break the clutter overhead with “get milk here” banners.

■ 6' x 1' vinyl includes grommets and ropes for hanging

#MIS_LG_BANN

C. Hispanic Single Serve Chocolate Milk Static Cling

(No Maximum Quantity)

■ (Milk With Chocolate? Ask For It Here) 7" x 6"

#STAT_SPN_MLK

D. Recipe Cards

(Maximum Quantity: 1 pack (100 cards/pack) per recipe, Maximum Total: 5 recipes)

Consumers love handouts, especially delicious and healthy milk recipes they can

bring back to their home – great for any event with local moms.

A

Apple Pie in a Glass #REC_APP_PIE

Banana Breakfast Shake #REC_BNABKFST

Berry Dairy Dream #REC_BRY_DRM

At-Home Cappuccino #REC_CAPCINO

Chocolate Peanut Butter Cup #REC_CHO_PEA

Citrus Fuzz #REC_CITR_FIZ

Cookies & Cream Smoothie #REC_CKS_CRM

Power Orange Smooth #REC_PWR_ORNG

Purple Cow #REC_PRPL_COW

Strawberry Sports Fizz #REC_STRW_FIZ

Tomato Basil Soup #REC_TOM_BASL

REMEMBER TO VISIT THE LAST CALL SECTION OF THEONLINE MARKETING CATALOG FOR YOUR LAST CHANCE

TO GET EXPIRING MATERIALS.

BE SURE TO CHECK OUT THE MILKPEP ARTWORKGALLERY AT MILKPEP.ORG

17

FLEXIBLE, EASY AND READY TO PRINT

POS MATERIALAVAILABLE ATMILKPEP.ORG

1-800-945-MILK

Page 18: MilkPEP Milk Marketing Guidebook, July-Dec 2009

MilkPEP.org

SALES MATERIALSA. 2010 Annual Milk Sales Marketing Kit

#MMK10_KIT

B. Milk Delivers in Food Service

CD Rom Presentation #SALES_FS03CD

Video #SALES_FS03VIDEO

Brochure #SALE_FS03_BRCH

C. Convenience Store Sales Materials

Small Package, Huge Opportunity

CD Rom Presentation #SALES_C_SINGPRE

Video #SALES_C_SINGVID

Milk Means Business

CD Rom Presentation #SALES_C_CDROM

Video #SALES_C_VIDEO

In-Stock Solutions

#SALES_IN_STOCK

D. Fill-In Shopping Materials

Fill-In Convenience Store and Drug Store

CD-Rom Set #FILL-IN_CDSET

Video #FILL-IN_VIDEOSET

Brochure Set #FILL-IN_BRCHSET

A

B

C

D

Sales Resources

STAY CONNECTED WITH MILKPEP■ Are you receiving email communications?

Send an email to [email protected] to receive various

MilkPEP processor emails!

■ Unsure about how to stage a MilkPEP promotion?

Schedule an Orientation with Mike Simmons by calling

202-420-0468 or emailing [email protected].

■ Remember to visit MilkPEP.org for all your marketing needs.

18

Page 19: MilkPEP Milk Marketing Guidebook, July-Dec 2009

A

B

C

CONSUMERS DEMAND HEALTHYOPTIONS ON THE GOA. Vended Milk…It’s on Everybody’s Lips

CD Rom Set #SALES_VEND_CDRO

Video #SALES_VEND_VID

Brochure and Inset #SALES_VEND_BRCH

B. Business and Industry Vending ToolkitNo Maximum Quantity

Kit Contents:■ “What America Drinks” Report Key Findings■ Beverage Stack-Up Sheet■ PowerPoint Slides■ Resource Library CD

#MIS_B&ITOOLKIT

C. Flavored Milk Vending Graphics

Attract kids and adults alike to your milk vending machines with

got milk? graphics in flavored milk themes. For purchase through

DALB. For information or to place an order, contact John Phillips at

1-800-344-3252 or [email protected].

19

Vending materials

1-800-945-MILK

ALL CHANNEL TRACKINGAND OTHER DATA AND

RESEARCH STUDIESAVAILABLE AT MILKPEP.ORG

Page 20: MilkPEP Milk Marketing Guidebook, July-Dec 2009

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