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Millennial Mania

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Do You Have Millennials Mastered?... I DON’T! Jonathan M. Lamb Economist www.LambInvestments.com www.LambONOMICS.com
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Page 1: Millennial Mania

Do You Have Millennials Mastered?...

I DON’T! Jonathan M. Lamb

Economist

www.LambInvestments.com

www.LambONOMICS.com

Page 2: Millennial Mania

• I am an economist that specializes in business development and

raising funds in the Capital and Debt Markets

• I have BS Degrees from Ball State in Muncie Indiana, in

Economics, Risk Management, and Insurance

• I am a “dropout” of the NC State Masters/PhD program in Econ

• I spend 8 years on a trading floor, I managed a $3 billion

electric portfolio with a $50 million book of business

• I have owned 7 companies, with over 60 employees and $4

million in revenue (and all I got was a T-Shirt and stacks of bills)

Page 3: Millennial Mania

“Economics is Boring”…I get it, yes it…but that is because we think

about money, graphs, long equations and we learn to hate it as

politicians try to raise our taxes and Wall Street takes our money.

However we can use Economics to look at things that impact

us…Let’s use economic thinking to learn about Millennials…

and how they

will be changing

the world

(ie, the economy)

Page 4: Millennial Mania

• Millennials make up 25% of the US population, with over 80

million of us. The most educated group of people ever

• The Millennial population is larger than the Baby Boomers

• 20% bigger than Generation X.

• It all comes down to that common sense (which Millennials seem

to lack)…Millennials represent over $1 trillion dollars of

spending in our American

economy.

Page 5: Millennial Mania
Page 6: Millennial Mania

• -The Greatest Generation (Mature/Silent), born 1927-1945

• -Baby Boomers, born 1946-1964

• -Generation X, born 1965-1980

• -Generation Y/Millennials, born 1981-2000

• -Generation Z/Boomlets, born 2001-Present

Page 7: Millennial Mania

• Researchers, physiologists, marketing departments, and

economists have spent countless dollars and time studying

behaviors, traits and characteristics of each generation and

have made connections to each generation and how they shape

the economy.

• They have basic core values, wants, and buying patterns that

were shaped from events of each generation, such as war,

tragedy, or technology.

• Every generation is unlike anything ever seen before, and

Millennials are this strange hybrid of their own uniqueness.

Page 8: Millennial Mania

• Melting pot of all the generations, geography, societies, and

cultures.

• Millennials have Gen X and Boomer parents, in many cases

were raised by single parents or grandparents

• Not only did they pick up their values from their family and

religion, but we were raised by the TV, the Internet, and people

pushing products and services

Page 9: Millennial Mania

• Are they going to be Liberals or Conservatives?

• Are they going to shun the suburbs and flock to city centers?

• Will they be like their yuppie Parents or hippie Grandparents?

• Are they going to eat healthy, exercise and save the

environment?

• Are they going to

run up credit card

debt or save for retirement?

• What will be their

moral and family values?

Page 10: Millennial Mania

• How will they interact with the five

things you can do with money? 1. How will they earn it

2. How will they spend it

3. How will they save it

4. How will they invest it

5. How will they and give it?

Page 11: Millennial Mania

• On behalf of myself and all Millennials

I want to apologize… • -If you think you know what a Millennial wants, you are wrong,

they want what they want, not what you want them to want.

• Good luck to you that have to manage Millennials

• Good luck to you that have to raise us.

• Good luck to our children.

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Do you have Millennials mastered?...

I DON’T! Jonathan M. Lamb

Economist

www.LambInvestments.com

www.LambONOMICS.com


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