VOTE MOB + Local Power NetworkDRAFT 2013 -2020 Strategic Plan

Millennial Mega Strategy 2020

Executive SummaryIn 7 years, the Millennial Generation will be one third of the US electorate. If youth keep voting as a progressive bloc, they will create an unprecedented Youthquake in American politics. We must INVEST BIG in the next generation to WIN BIG in the 21st Century. Millennial Mega Strategy 2020 is a new effort to organize this generation in unprecedented ways. Gamechanger Labs + All Hands On Deck Network are catalytic incubators advancing millennial strategies on many fronts – in collaboration.

Let’s take a step back…

Why are we doing this? What are we up against?

What’s our theory of change?

21st Century Crises

Corporate Machine

Climate Crisis UnsustainabilityBye-Bye Middle-Class

Plutocracy v. Democracy Right-Wing Resurgence

Millennials Our Best Hope

The largest, most diverse, most progressive generation in American history (born 1980-2000).

In 2020, they’ll be one third of electorate.

Millennials Are THE KEY to a progressive future

But ONLY if they: 1. Stay on a progressive path 2. Continue VOTING in large numbers!

Youth DELIVERED in 2012Youth share of the electorate rose to 19% (from 18% in 2008) and supported Obama by 24 points.

“If Romney had won half the youth vote, or if young voters stayed home… Romney would have won instead of Obama.” – Civicyouth.org Exit Poll report

2014 = Uphill Battle• Dems could lose the Senate. They must

defend 9 Senate seats in states like Louisiana, Arkansas, Alaska, West Virginia, Iowa, North Carolina, Montana, and South Dakota.

• Gerrymandering is really bad –hard to win House and many state legislatures because districts are drawn so horribly.

• Young voter turnout is likely to be MUCH LOWER than in 2012.

2016 = Not in the BagRubio is not Romney.

And Hilary is probably not Obama in terms of appeal to young voters...

2010 = Hard Lesson2010 GOP wave + 2011 Redistricting locked in GOP Control – until 2022!

2020 = HUGE OpportunityYouthquake 2020 + Redistricting

= Progressive Super Majority

A Youthquake in 2020 could make The 2020s a progressive decade that dramatically re-orients American political life.

Opportunity 2020

Let’s Not Screw This Up“Look, I’ve been building a youth movement for over 15 years. And it’s FINALLY paying off. We have an opportunity in the next 7 years. If we keep our momentum up, we’re gonna win BIG. Let’s not screw this up.”

All Hands on Deck +Gamechanger Labs

Founder Billy Wimsatt

Timeline 2020 Starts NOW2013 – 2020 target, scout + develop organizers 2014 – Mid-term election2016 – Presidential election 2018 – Mid-terms: State Senates on 4 year cycle2020 – Must Sweep Election 2021 – Redistricting2022 – First mid-terms post re-districting2024 – Progressive Presidential2025 – Likely to win Progressive Supermajorities

Context on Youth Sector• There are several strong existing youth

groups that deserve more support.• The youth field needs to be totally re-

invented for the 21st Century.• Youth orgs are in constant survival mode

and need support to re-invent themselves and collaborate better.• There are a LOT of huge gaps to fill, both

geographic and national niches.

Six Gaps We Must Fill• STATES: There is no strong youth organizing in many

key states and districts.• GATHERINGS: There is no major all-purpose national

gathering of youth and student organizers.• ONLINE: There is no “MoveOn” in the youth space.• NETWORK: There is no network of the strongest

independent local orgs and organizers.• NIMBLENESS: There is not enough capacity for

nimbleness or incubating new efforts.• SUPPORT: There is little support for young staff,

Executive Directors, and the field as a whole.

Seven Efforts to Fill Gaps• VOTE MOB – youth vote in neglected places• Local Power Network – ditto for local issues• FutureSpeak – MoveOn-style online platform• Student Power 2013 – a national convergence• Local Strategy Network – learning community• State-based partners – support in key states• Millennial mega strategies – in discussion

VOTE MOB 2013-2014

HOT SENATE STATES• North Carolina• South Dakota• West Virginia• Iowa• Louisiana• Alaska• Arkansas• Montana• Minnesota• Maybe – CO, NH, VA, ME, KY, and potentially house seats

OTHER KEY STATES• Ohio• Florida• Wisconsin• New Hampshire• Nevada• Colorado• Virginia• Maybe – PA, MI, TX

TOP ISSUES• Climate• Student debt• Immigration• Economic justice• Prisons• Democracy• Gender + LGBT• Violence

VOTE MOB plans to hire/stipend 200-500 Local Organizers in 20+ States in 2013-2014 to work on key issues and elections.

Local Power Network• Partnering with allies to

build a national student power network.

• 2nd National Student Power Convergence planned August 2013.

VOTE MOB Ohio organizer

Kirin Kanakkanatt is acting as

National Coordinator.

Millennial Mega Strategy

We’re helping upgrade the youth movement leading up to 2020.

What We Want from YOU• Feedback and ideas.• Funder & donor partners. • People with similar visions to

collaborate.• Interns for Spring, Summer and Fall.• Highly-skilled Super Volunteers for

various key roles.

Good News for SupportersOur 2013 plan doesn’t cost that much!

Lean in 2013 – to focus on the work, not fundraising!

Two Ways to Donate501(c)4Checks payable to: “All Hands On Deck Network”c/o Billy WimsattAll Hands on Deck Network1213 8th Ave #2Brooklyn, NY 11215

501(c)3 sister organization:“Movement Strategy Center” “Gamechanger Labs” in memo.c/o Sihle DinaniMovement Strategy Center 436 14th St. 5th Fl.Oakland, CA 94612

Testimonials“In terms of movement building, Billy is in a category by himself.” –Van Jones“I think of Billy as the Chief Ideas Officer of the progressive movement.” – Natalie Foster“I ran three big national projects this year (in 2012). Two of the three, National Voter Registration Day and TheBallot.org, were ideas Billy Wimsatt came up with.”–Matt Singer

Gamechanger Labs +

All Hands On DeckCatalytic Incubators with a BIG

vision to collaboratively upgrade the progressive movement – by 2020, starting with Millennials.

About the Parent Orgs…

2013 Priorities

1. Millennial Mega Strategy2. Strategy Salons*3. Crazy Ideas Bank*4. Incubate New Efforts*5. 2020 Visioning & Planning*

*Even our “non-Millennial” strategies involve Millennials in a central way

Our Niches• New Ideas, Innovation, Incubation• Talent Scouting in Unlikely Places• Developing Great Leaders• Bridging Movements + Elections• Building a Collaborative Culture • Big Vision, Strategy, Story

Types of IncubationTYPES OF PROJECTS• Big Idea Development• Convenings • Online Salons• Creative Rapid Response

Actions and Memes• New Projects• New Organizations• New Collaborations• Organizational Re-inventions

TYPES OF SUPPORT• Advising + Coaching +

Visioning + Strategy• Evangelism + Fundraising • Pro-Bono Consulting• Light-touch Incubation

(non-exclusive)• In-house Incubation• In-house Incubation plus

managementWe will provide multiple levels and types of incubation as needed within the youth space.

What is VOTE MOB?VOTE MOB is the most nimbly opportunistic youth vote organization in America. We target the hottest races and ballot measures in the country using a unique model: We talent scout in key districts for unlikely local influencers and turn them into voter organizers. We combine proven voter contact methods with creativity to GOTV unlikely voters. Rather than build our own costly infrastructure (and compete with our friends), we partner to strengthen dozens of allies. We hire local organizers at the 11th hour when GOTV has the biggest bang for its buck. We leverage the adrenaline of elections as a gateway drug to build a stronger movement.