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Millennialization. Transitioning Brands Through Emotional Connections

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© ECS Proprietary and Confidential Not for Distribution June 1 st , 2016 Millennialization Transitioning Brands Through Emotional Connections
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© ECS Proprietary and Confidential – Not for Distribution

June 1st, 2016

Millennialization Transitioning Brands Through

Emotional Connections

Who We Are

1. Constant and never-ending improvement for our clients and ourselves

2. Only receive by giving to others

3. Making a positive and lasting impact on the world

4. Everyone wins more than they put in

RTG offers strategic and innovative solutions designed to

help companies exceed performance goals while truly

making a difference in the world.

.

Companies, associations and other organizations call us

when they recognize that their employees, members or

other key constituencies are not fully engaged AND when

they know that greater engagement will drive their

performance, productivity and/or profitability.

Each initiative is created around a component of “Giving

Back” with the primary focus being feeding the hungry.

RTG stands for Receiving Through Giving

RTG is a For-Profit Social Enterprise, Strategic, Innovative Agency,

founded on the principals of:

© ECS Proprietary and Confidential – Not for Distribution

GRADUATE DEBWHY WE ARE DIFFERENT

The “Participants” Receive More than

they Spend

Allows to Make Bigger Impact

Total Transparency

Adding Measurable Value Positively

Partnering with All Involved

Disruptive Collaborative Innovative Business

Model

Created to Answer

Human Being’s Essential Question:

“WHAT’S IN IT FOR ME?”

Shining a Light on Social Enterprise

100% of the dollars go to the desired impact, without

charging a single penny for overhead,

administration or transportation

Companies pay nothing to have their culture improved and

team inspired

Efficient

Svetlana Ratnikova

20+ Years in Corporate

World including Economic

Analyst at AC Nielson,

President of Terra

Naturals, Successful

Entrepreneur and

formulator of the Worlds

first All-Natural

Deodorant…so Natural you

could eat it.

Chris Bloor

Copywriter/Lead

Generation Expert. Chris

has been making a full-time

online for 17 years now. In

that time, he has been

responsible for over $300

million in combined sales.

His clients include industry

founders and leaders as

well as highly respected

community organizations..

Warren Coughlin

10+ years as a business

coach, consultant,

trainer and facilitator

working with ethical

entrepreneurs and

mission driven

organizations to help

them build Businesses

that matter, top

performing business

coach in Canada.

Stephen Clarke

25+ Years in the

Advertising/Marketing

Global Arena, most recent

EVP of Saatchi and Saatchi

worked on AT&T, P&G and

Toyota. Entrepreneur,

Speaker, Author and

former Professional

Athlete. Driven,

Committed and

Disciplined

Andrea Alonso

10+ years in the

communication and

marketing with a broad

background in Branding,

Strategic Planning, Digital

Marketing and Business

Development with a growing

career upward in companies

from different segments.

Creative, driven and

committed.

RTG Leadership Team

Jamil Graham

When I speak of myself as a

'social entrepreneur', I share

how I’ve taken on a global

problem and how I lead

with strategic and

innovative solutions to

challenges many don’t know

exist.

I am a firm believer in the

power of combining the

compassion of non-profits

with the efficiency of

business.

Imagine running a culture building initiative that connects and

inspires your team, your clients and prospects AND saves you money. Rather

than pay someone to come in and run “trust exercises” or plan a paintball day,

imagine a company, considered experts in engaging Millennials running a

program specifically designed to Millennialize your Company by;

Building Stronger More Productive Teams

Providing better metrics through innovative Assessment Programs

Improving/Adding to existing CSR initiatives

Strengthening Your Brand – Building Emotional Connection

And imagine that this program actually winds up providing hundreds of

thousands of meals to some of the world’s hungriest children, or helping to end

hunger in North America, while in collaboration with other Organizations to

build Homeless Shelters or help Aboriginal people?

And one more thing…what if this program connected you more deeply to your

clients. The relationship we are proposing accomplishes all of this…and more.

This program will see your team have fun, create an impact plus generate an ROI for the company!!!

Assessing Culture

RTG corporate assessment program developed with

conjunction of Arizona State University.

Our Systems & Metrics Enable Sustainable High Performance by helping organizations better

understand their culture, wellness, resilience, humanity,

customers, employees, partners and reputation.

This allows the company to determine if pursuing an

ongoing program is likely to be worthwhile.

BENEFITS OF HIGH PERFORMING CULTURE

Improving The World

In team building exercise, we will do an assessment of the extent to which the team both individually and collectively understand, buy

into and live the cultural values of the organization.

The exercise will see the team have a material impact on the

lives of people in need.

This will start to shift the culture as they see how being part of that

team allows them to make a difference

Particularly for Millennials, this instills greater loyalty.

Enhancing Brand

Customers, suppliers, staff and your community all have

certain opinions of your company.

Imagine how that reputation will be enhanced when they

learn that their team is responsible for providing hundreds of thousands of

meals to otherwise hungry children.

Innovation, engagement and transparency are this

program’s pillars.

Generating More Time and Money

A high performance culture is one that consistently and predictably delivers superior

results for customers and for the firm.

This means higher profits, more growth and greater

freedom for ownership and management so they can

focus on what matters most.

In this brief introduction, we will show you what a high performance culture is, why it’s needed and how you can go about creating one quickly, effectively and cost-efficiently. We offer you the opportunity to gift your

clients a free Team Build/Culture Assessment. This initiative will add to the success by:

Around the World - What’s Happening?

Of Millennials seek to befriend brands that are real, that make a positive contribution

to the society

Of recruits consider social commitment when choosing an

employer

Of Millennials say making a difference in the world is more

important

The Millennial Generation, Care

Of “Millennial Generation” seek a

job that “allows them to have an impact on

the world”

Efficient

100% of the dollars contributed go to the desired impact, in this case, feeding

those most in need

Because the charities involved no longer need to fundraise to buy the food, their operations

are leaner.

You pay nothing to have your culture improved and team

inspired

Effective

The food is nutritionally formulated for those in

need

Employees, especially Millennials, will love working for a caring

company

Fun

Creating a challenge introduces a competitive

spirit into giving. By having teams, you foster

camaraderie, energy, a sense of purpose and

some healthy good natured “trash talk” that serves to bond your team

Everyone Wins

You get an improved team with higher morale and

productivity

Charities can impact more lives

Your team has fun and feels good about where they work

Hungry are fed

The “givers” receive thousands of dollars of

benefits for giving

MILLENNIALS SEEK A NEW WAY OF GIVING

The old way of cutting a cheque to acharity, in the hopes that they willefficiently use those funds, hasbecome outdated, resulting in“donor fatigue.” Millennials inparticular want to know that theirefforts and dollars are having the

impact they want. RTG has createda “New Way Of Giving” in whicheveryone wins and that offers thehighest standard of transparencywhile building your HighPerformance Culture

HOW WE ENGAGE MILLENNIALS

While positive, solution and possibility focused people are found among all social groups, there is a remarkable predisposition to this approach among Millennials. This group is larger than the Baby Boomers, with over 90 million Millennials in North America alone. Here are some characteristics of Millennials and how they are reflected in our program

They want to be part of an organization that makes a difference and allows its people to be involved in making that difference

The program builds your team by actively involving

them in providing hundreds of thousands of

meals/year to people in need. This becomes a

continual conversation about the ongoing impact of

the organization

They grew up on games on different platforms. As a result they have a strong affinity for anything that’s “gamified.”

This program has at its core a challenge between

different teams to have the biggest impact, along

with prizes

Incredibly comfortable with technology, especially mobile technology.

The challenge is run through mobile services and apps. Indeed, one of the benefits is an app that gives them access to thousands of dollars of discounts

They hunger for feedback In the challenge, they have immediate online access

to standings and results. After the challenge, they

will receive quarterly updates on how many meals

their efforts are providing

Millennials Program

1

2

3

4

1

2

3

4

In Partnership with RTG Group Membership Portal Can Be Personalized and Branded to

the Organization

Our Systems & Metrics EnableSUSTAINABLE HIGH PERFORMANCE

by helping organizations better understand their culture, wellness, resilience, humanity, customers, employees, partners and reputation

Developed with conjunction of Arizona State University

Two Key Metrics

12

The Memberperks® ProgramYour Key to Making it Easy

When we designed this program, we wanted to ensure that everyone wins more than they put in. The hungry, the charity, the food manufacturer, the culture and those buying the food must all feel they’ve “won”. The MemberPerks ® program makes buying the food a

“No Brainer”

We believe generosity and

kindness should be rewarded.

Which is why supporters get

access to the RTG MemberPerks

® app.

When they decide to feed the hungry,

they’ll have access to thousands and

thousands of dollars of discounts from

over 1,200 national brands and local

businesses they trust.

There are discounts on movies, cars,

dinners, insurance, travel, florists, health

clubs, mortgages and so much more.

Through the App on their smart phone,

they’ll have a single online access point

that connects them to perks that offer

huge savings on the products and

services they want and need.

When they can access 10’s of

thousands of dollars of

discounts, why wouldn’t they

feed a child for $29.90 (before

tax savings)?

$ ?

The Memberperks® Program

BENEFITS

Specially Formulated For Malnourished Children • Contains a balance of carbohydrates, protein, fat, and

fiber

• Provides essential fatty acids required for normal brain

development, skin health, and immune defense

• Provides electrolytes necessary for maintaining normal

fluid balance and muscle function

• Includes 25 essential vitamins and minerals, including

vitamin A for normal sight and immune functions

• Provides nutrients for normal growth & skeletal

development

• Vegetarian and non-dairy, Kosher and Halal certified

• Ingredients can easily be added for every taste and

culture

Each package contains 30 child-sized meals, enough food to

provide a child one nutritious meal each day for a month. Shelf

life: 2 years

BENEFITS

Nourishing. Wholesome. Pure • Nutritious and delicious bars and granola cups are made with

organic ingredients

• A healthy bar made from fruits and nuts, ancient grains,

chewy and sweet fruit treat — delivers delicious high-energy

snacks with fiber, protein and luscious elements like honey,

vanilla and nut butters

• Granola cup is a portable cup of delicious granola made

with 100% natural and pure, air-dried milk. With no

refrigeration necessary, granola cup lasts for years & allows

for convenience

• USDA-certified organic, GMO-free, Gluten-free, Soy-free,

Dairy-free, Vegan, Certified Kosher. Balanced nutrition just as

Mother Nature intended

• All of our healthy foods are made without artificial flavors, or

colors

Each package contains 1 Cup and 2 Bars, enough food to provide a

person one nutritious meal each day for a month. Shelf life is 1

Year.

The Memberperks® Program

North American Food International Food

Manufacturer of Food

Companies, staff, customers, suppliers, clubs, associations…

The charity

People Enjoy the Food

RTG Member Perks Discount

AppOther Causes

DELIVERS THE FOODD

eliver Foo

d

How It Works Simple but Effective

Contributors

Bonus for the Organization

“HOW TO” WeekendsFirst Nations ProgramsTrips to Malawi

Sports Teams Training Camps Cycling Trips “Tour de France” Volleyball Trips to Brazil

A team of motivated and

engaged high performers

Freedom of management and

board from daily operational

activities

Happy Customers

and Growing Profits

A Management Team committed

to vision and culture

The PayoffWhen you succeed in creating an engaged, high performance culture, you will have in place all the key elements needed to accelerate the growth of your business in a way that allows management to focus on what matters

• Result Driven CSR with Employee Engagement

• Building Team by Making a Difference

• Emotional experience rather than tax receipt

• Win-win-win for everyone

• Flexible program - one size does not fit all

• Total transparency around compensation and rewards

• Build a sense of community and strong cultures in organizations

• An ability to dream for a better and mature society with no hungry

• “A New Way of Giving”

RTG aligns CSR with Millennials

(CSR) Corporate Social Responsibility

RTG reflect on the core learnings of research, Millennials embracing CSR to explore new policies, procedures and cultural attitudes that reflect a new CSR world order to support a sustainable business model one where all generation feel welcome

CONCLUSION

RTG Grew from the Convergence of 3 Large Trends

How & Why Millennials Purchase Products

Charities failing to capture the imagination of

Millennials Disruption of Charity Model

‘New Way of Giving’

The overwhelming amount of hunger at home and

abroad

The Millennials are changing the way we Think and will have the largest Positive Impact on the World than any generation in History. The need to make business more than just about profit

has never been more important and with the back end Millennials only 15 NOW is the time to Take Action and Align

Your Organization with Millennials!

“You never change things by fighting the existing reality. To change

something, build a new model that makes the existing model obsolete’ –

Richard Buckminster Fuller

The program we’ve outline in this document is a starting point for discussion. We are happy to work with you creatively and

collaboratively to design the ideal program.

Once you have had an opportunity to review this, let’s sit down again to explore how to maximize the impact this program can

have.

After we agree on how to proceed, we will then create a custom web site, craft communication vehicles and plan the rollout

strategy. Our goal is simultaneously to make this an immensely successful program for our clients as well as those we will help

AND to create very little impact on your time as we will handle all logistics.

Easy and effective.

We look forward to working with you!

Next Steps …

To Discuss further Contact:Stephen Clarke, CEO Warren Coughlin, PresidentSvetlana Ratnikova, COO

647-859-0126416-573-2387416.824.015

[email protected]@[email protected]


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