Date post: | 14-Apr-2017 |
Category: |
Documents |
Upload: | marty-conway |
View: | 376 times |
Download: | 0 times |
PEOPLE
LEE BUSHKELLVP of Media SalesPGA TOUR Digital & PGA TOUR Entertainment
MARTY CONWAYVP, Sports MarketingIMRE
ANDREA HARRISONDirector, Digital EngagementPepsi
CHARLES METZGEREVP, Chief Marketing & Communications OfficerDetroit Pistons
PLAY #3: SOCIAL
• They are more comfortable with advanced technologies• They expect services to improve their lifestyles and event experiences• They anticipate that advanced technologies will improve their sports event
experiences• Advanced technologies are a prerequisite for engaging Millennials in sports
*Acatel-Lucent Research