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Mim

-Pi win

ter 2013 collection

It’s all about sharing • Masking Tape ideas • 6 new Mim-pi styles

winter 2013

Let’s have some fun!

Trees lose their color

while Mimpi girls paint

the world bright

Mimpi’s winter collection 2013

is all about sharing.

Sharing ideas from all over the world.

We chose the most beautiful

embroideries, ribbons, knits

and textiles from all our favorite countries.

Girls will love these

embellished clothes.

2 Mim-pi Mim-pi 3

At grandmother’s style

I was always outside, gum booted and climbing trees with my brother. My mom made me dresses – that I hardly wore – and dolls were the scariest thing I’d ever seen. Anne Dokter Photographer, The Netherlandswww.annedokter.com

Gum boots, bare legs in the wind and a jacket with hood. Ultimate ‘free’-feeling, totally my look!Marita Janssen Editor in Chief, The Netherlands www.maritajanssen.nl

Happy girl and now a happy

woman!Eleonora

Nieuwenhuizen Owner (CEO) Mimpi

www.mim-pi.com

I am about five years old here, playing on the beach with my brother. I was a true tomboy and loving it. Ingrid Hurkmans Stylist, The Netherlandswww.studiosmile.nl

I wore my school uniform during the day, but I swit-ched into colorful shorts and dresses in the evening. Color is always a part of my outfit. I still combine practical blue jeans with colorful tops.Joy Fashion design, India

To this day I only wear V-neck sweaters! Funny how some things always stay the same.Frank Brandwijk Photographer, The Netherlands www.frankbrandwijk.nl

This is a photo from one of my birthdays. My mother LOVED to dress me up like a girly-girl, complete with nice dresses and

silk ribbons in my hair. Lilly Illustrator, Serbie

contributors

Design ClothesJoy and Eleonora

Concept magazine&editor in chiefMarita Janssen

Art directorBrenda Bakker

PhotographsAnne Dokter (fashion)Frank Brandwijk (stills)

StylingIngrid Hurkmans (fashion)Danielle VerheulLaura Vijselaar

TextRenske Werner

Make-up and Hairwww.renatebommers.nl

Design prints/illustrationsLilly

ModelsBoBrechtElineLinaLouisaOma + LiviaPleuntjeRoosmarijnSofia Floor and Zoë

Would you like to see the brochure:www.mim-pi.com

Printing by www.daneels.be

F e T u r e S

6 Our 6 styles

7 Must Have

8 Good News

20 Look-book Swedish Fun

22 Head office Mim-pi

36 Look-book Fluo Circus

38 Ideas with Masking Tape

50 Look-book Urban Ethnic

64 Look-book Rock&Roll

66 The story of Blythe

82 Look-book at grandmother’s

82 Two Mim-pi fans

94 Look-book baby style

99 All our Agents

Swedish fun style

content winter 2013

I loved playing dress-up as a kid.

I am pretty sure I more often looked

like this, than a regular five year old.

Renske Werner Text, Vancouver, Canada

www.renskewerner.com My sister (right) and I always wore

clothes that my mom made. The humming sound of the sewing machine

still brings back memories. The photo was taken at my aunt and uncles wedding.

Brenda Bakker Art Director, The Netherlands

Fluo Circus styleUrban Ethnic style

102842

Rock&Roll style56 70Baby love style86

Mim-pi 5 4 Mim-pi

OURTeam

stylesour6Mim-pi winter

SWEDISH FUN Do the things you WANT to do! There are no rules to define your own style. Mix and match patterns,

prints and colors. You decide how to wear them. A style without rules. Have fun and invent your own

FLUO CIRCUS Can’t sit still? Feeling wiggly? Make your own circus! Dance, jump and tumble in elastic wear.

Cheerful Fluo colors brighten up a dark Winter day.

URBAN ETHNIC Every day is dress-up day. Become an Eastern princess, a Russian Matryoshka or an Chinese pop star.

Make your statement with the Urban Ethnic style. And for your hair? Braids, barrettes, clips and color!

ROCK&ROLL Music makes the world go round. Hear it through your headphones, turn up the attitude chewing gum

and sing along. Short skirts, baggy pants, cool prints and retro style sports wear. Dance move-proof

guaranteed! Rock on!

AT GRANDMOTHERS Dress up in your nicest knitwear and visit grandma. Comb your hair, shine bright.

She loves her pretty girl so very much.

BABY LOVE Can’t stop looking at these colors! Babies will love these clothes. Easy to mix & match.

Everything fits together. Mimpi loves babies and babies love Mimpi.

must have winter 2013

French knots have a

distinct rosebud shape. It is

unclear where the knot originated, but it

became popular in Greece and made its way

through other south European countries into the

UK and United States. The technique of this

type of embroidery is not easy to learn, but

becomes easier with practice. French

knots are often hand-done needlework,

but it can also be done by a

machine.

Gingham is a check or

plaid patterned cotton-based fabric.

The original Gingham fabric was imported from

South East Asia to Europe in the 17th century and

had a striped pattern. A weavery in

Manchester copied a version of the fabric

and changed the pattern to check,

in a distinctive blue

and white color.

Why?

* Because this is the perfect

dress for a girl * Made of

luxurious Gingham fabric with

blue motif * A fun zipper and

colorful French knot detail on

the chest * 95% cotton, 5% Lycra,

so super comfortable! * No

ironing, always fresh and wrinkle

-free * Stains & dirty spots

hardly show up on the patterned

fabric * Colors that suit every

child* Versatile waistband: tie

it in a big bow, or a small knot to

the front or to the side * In the

sizes 2 to 10 years

6 Mim-pi Mim-pi 7

mim-03 (dress)

GOODnews GOODnews GOODnews GOODnews GOODnews

DUTCH

DESIGN,

INDIAN

NEEDLE-

WORK

Mim-pi’s collections are designed in Holland with tailored

and embroidered fabrics, ribbons and decorations made in

India. Mim-pi has been with the same Indian factory,

operated by a respectable family for ten years. 99% of the

tailors are male, the women who work there are specialized

in embroideries, beading and sequin techniques.

Mim-pi’s Eleonora travels to India

twice a year to design her collections.

She always brings an extra suitcase

filled with Barbie dolls to give away

to street kids in India. These Barbies

are purchased at Thrift stores, given

to her by friends, family or their

children. Lots of people collect them

for her, so Eleonora can find them a

new owner. ‘It is a small gesture, but

it is important to me. Every child de-

serves toys’, says Eleonora.

If you want to donate a Barbie, send

one to:

Mim-pi Head Office,

Eeuwigelaan 48, 1861 CN Bergen

The Netherlands

Barbie goes India

Circus at home

Losing a child is everybody’s

worst nightmare. We en-

courage you to take part in

‘Wereld Lichtjesdag’ (World

Light Day) on December 9th. This

is a Dutch initiative where people

all over the world light a candle

at 19.00 to remember the children

who passed away and spend a mo-

ment to think about the parents

who have lost their children.

The initiative www.lostachild.nl is

a new organization that was foun-

ded by a courageous mom who lost

her own daughter. This organiza-

tion helps families that are going

through the wrenching emotions

and hardships of losing a child.

Lost a

ChildFROM RUSSIA WITH L VEOn June 2nd, 2012 a Little

Top Model contest was held

in Russia. The winner was Sofya

Derevnina (8) from Saint

Petersburg. Her prize included a

Mim-pi photo shoot, so she flew to

Amsterdam with her parents and

was captured beautifully by our

photographer Anne. See here, the

result! From Russia with Love.

Have you always dreamed of staying in a unique accommodation in the middle of pure, authentic Dutch

farmland? Have you ever craved a quiet get-away from the bustling city you live in? Then we recommend this house boat! It accommodates six and is stylishly decorated in Mim-pi style. The boat is located only 25 kilometres from Amsterdam in the middle of beautiful Dutch countryside with a 360 degree view of water and cow fields with those typical Dutch skies on the horizon. www.humpy-dumpy.com

Dutch water villa

For the first time Mim-pi

designed five pairs of shoes. Sneakers and boots. Made

in Portugal for great quality

and perfect fit.

Mim-pi shoe collection

Mim-pi 9 8 Mim-pi

On page 28 we play pretend Circus in our Fluo

Circus Style with a soft stool and a fabric ball.

These home accessories are called ‘Tot Toi’ and

‘Ding Bal’ and are designed by world famous

Dutch designer Edward van Vliet. They are

available in over a hundred different fabrics,

including leather. The stool Toi Toi can be

used as a side table, or a seat at the dining

table. The Ding Bal is a fun pillow for on the sofa.

Custom order via www.designonstock.com

FU N

swedish

mim-01 (dress)

mim-23 (stockings)

mim-24 (boots)

Mim-pi 11 10 Mim-pi

- SwediSh Fun -Be fun and adventurous like Pippi

Longstocking. have fun doing chores around

the house in your own cheerful way in

comfortable girls’ clothes. Add your own

taste to your outfit. with this mixed,

unique style with lots of color, plaid,

hearts and stripes you can only look GReAT!

BroomFair Trade brooms

for kids made of

wood and cocos

fiber, hand painted

in Sri Lanka

www.devegende-hollander.nl

CLEAN HOUSEStorage basket

in the shape of a

house, making clea-

ning up more fun!.

33X43X48 cm

www.rice.dk

mim-17 (top)

mim-13 (pants)

Mim-pi 13 12 Mim-pi

shopping

mim-89 (cap)

mim-14 (dress)

mim-33 (stockings)

mim-24 (boot)

mim-04 (sneaker)

mim-22 (coat)

mim-19 (shirt)

mim-16 (skirt)

mim-23 (stockings)

mim-61 (sneaker)

mim-77 (dress)

mim-48 (cardigan)

mim-33 (stockings)

mim-04 (sneakers)

Stockings

from left to right:

mim-23

mim-43

mim-11

mim-33

Mim-pi 15 14 Mim-pi

mim-22 (stockings)

mim-04 (sneakers)

mim-14 (dress)

mim-18 (legging)

mim-57 (socks)

mim-24 (boots)

Mim-pi 17 16 Mim-pi

mim-40 (t-shirt)

mim-20 (skirt)

mim-18 (leggings)

mim-57 (socks)

mim-96 (boots)

mim-06 (cardigan)

Mim-pi 19 18 Mim-pi

swedish

Mim-pi 21 20 Mim-pi

mim-13 mim-14 mim-15

mim-05

mim-02 mim-03

mim-07

mim-06

mim-10 mim-11 mim-12

mim-16 mim-17 mim-18

mim-22 mim-24

mim-08 mim-09 mim-19 mim-21

mim-04

mim-23

mim-20

mim-01

Mim-pi 23 22 Mim-pi

ELEONORA @EARLYBEGINNINGS‘When I finished my administrative assistant

degree, I decided to travel instead of putting on a

business suit in a nine to five job. I craved some-

thing exotic and backpacked through Thailand, Sin-

gapore, Hong Kong and Indonesia for three months.

Not the type to lie on a beach, I explored the back

roads and markets. I discovered gorgeous jewellery

and fashion that did not cost much. I got inspired

by the beautiful designs and colours, and my slum-

bering flair for business kicked into high gear.

Back in The Netherlands I unwrapped the 6,000

pairs of earrings that I purchased in Bali. I was as

stunned as anyone when I sold the bulk of them

for a profit. My travel bug not yet fulfilled, I used

the money to travel some more. This is what I call

my first “business trip’’. I went for the purpose of

getting to know certain fabric outlets and small

factories where beautiful embroideries were made.

I came back with a lot of contacts and knowledge.

From here, things developed really fast. Before I

knew it I had three stores, selling women’s fashion.

The first time I started thinking about my own kids’

line was when I had my daughter. The bulk of girls’

fashion out there were mini-versions of what adults

wear. A shame, because kids already grow up so

fast! I want young girls to be able to wear funky, fun

and whimsical clothes that they love.’

ELEONORA @INSPIRATION‘Inspiration for my collections come from every-

thing and anything; the circus, gypsies, Bambi or

retro. When an image or idea sticks with me, I go

with it. I flip through magazines, search the web

endlessly and collect all kinds of objects that catch

my eye. From postcards to ribbons to antique jewel-

lery. I often say ‘the eye needs to travel’ and I mean

this in the broadest sense possible. The eye needs

to travel to foreign countries, but it also needs to

be able to shift perspective and see the

unexpected.’

ELEONORA @WORK‘The place where I work is a dream! I

have a gorgeous studio and I love the

vibe. So Mim-pi. I work at an extra-large

table that gives me room to spread out

mood boards, designs and fabrics. I

look out on the woods and sometimes

I can even smell the ocean air. My

‘boardroom’ is a little garden tea house

where meetings can go long into the

evening because there is a cozy fire

place to keep the space warm.

ELEONORA @PASSION‘My mantra is: ‘Smile and the world will

smile with you.’ I passionately live by

this. I am naturally a happy person and

I am a do-er. Some people think that

my personality is why I succeed; I am

like a Duracell bunny. The mantra also

translates in doing the right thing when

it comes to outsourcing aspects of cre-

ating a collection. No sweat shops and

underage workers in my company!’

ELEONORA @DESIGN‘I am a design junkie! Not in the sense

of ‘high design’, but in the sense that it

is important to be original. The same

goes for her clothing line. I like to be a

little ahead of the trends. That is why

I look at Harajuku girls and why some

items in my line – Fluo – for example,

have an edge. It is important to make

statements with clothing. Besides wan-

ting to make girls feel like princesses

in their own fairy tale, I also don’t shy

away from corky or funky. I mean, every

girl – big or small – has days that feel

like dress-up days and days that call for

comfortable baggy pants and a stretchy

T-shirt. It is, however, essential that

a girl still looks pretty in those baggy

Meaning of Mimpi:

In Balinese it

means ‘dreaming’.

It is also the

name of one of

Eleonora’s

favorite resorts

in Bali.

It has been 10 years since Eleonora started Mim-pi. Time for 10 insights into this all-round woman who throughout her success, never lost sight of what is truly important in life.

Mim-pi 25 24 Mim-pi

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pants. The answer is the Fluo-line: great comfort

wear, but fun and feminine.’

ELEONORA @HOME‘I have two kids, a boy and a girl. Often people

ask me if I will ever design a boy’s line. And the

answer is “probably not”. I tried it once, but it is

not my thing. I learned that boys like ‘plain’ and

‘subtle’ and I seem incapable of that. I like to be

loud and fun with lots of frills.

A second question that people often ask me is

what I would like my kids to be when they grow

up. I want them to travel to off-the-beaten-track

places, I want them to buy one of those retro

Citroën vans and turn it into a food truck. I want

them to explore the possibilities that life has

to offer and figure out what their talent is. If I

learned one thing, it’s that my travels made me

into a more open-minded person, but also more

humble and less self-centered. I often remind

myself: there is a big world out there.’

ELEONORA@ CHARITIES‘In my industry a lot of shady business goes on

behind the scenes. I want no part in that. I want

to run a clean business with well-made, honest

clothes and I want to be a good employer. Not

only to my team here, but also to my workers

abroad. This is why I became a member of

Made-By, an organisation that ensures good

working conditions for workers abroad. I value

my employees here as much as I value my em-

ployees in India.

Since I spend so much time in India I feel con-

nected to the people. Years ago I started giving

away Barbie dolls to street kids. Now I always

travel with an extra suitcase full of Barbie dolls

and I find new owners for each Barbie doll in

India.’

ELEONORA @TRAVEL‘I travel for work. To India. Twice a year. I love

traveling, for work or for pleasure. We recently

moved to a new home that feeds my travel gene.

We live in the middle of nature, surrounded by

trees, close to the ocean. I don’t have to try hard

to imagine that I am in Australia or Canada. My

backyard truly feels like a holiday destination.’

ELEONORA @AMBITION‘I strive to make each collection better than the

last. I strive to be original and inventive in each

season. I like to become a brand with a credo,

with clear principles and values. I also hope to

grow bigger. I would like to sell Mim-pi in many

more countries in the future.’

ELEONORA @ME‘It is important to take time out of my busy

schedule as a juggling mom, designer and busi-

ness woman to unwind and connect with who

I am. This winter I am doing so by visiting my

best friend in Australia. Just me and her, no kids,

no husbands, no work. I can’t wait!’

Eleonora

collects pretty

objects. She

arranges them in

such a way that

her eye

‘travels’.

A little trick

to see new

perspectives

that feed her

inspiration.

Mim-pi 27 26 Mim-pi

CIRCUS

mim-39 (t-shirt)

mim-54 (skirt)

mim-43 (stockings)

mim-61 (sneakers)

Mim-pi 29 28 Mim-pi

shopping

TwirlsMobile made out of folded

paper shapes on a metal

hanger called ‘Themis’ by

www.artecnicainc.com. Dynamic and captivating.

mim-97 (hat)

mim-53 (cardigan)

mim-31 (skirt)

mim-43 (stockings)

mim-04 (sneaker blue)

mim-61 (sneaker grey)

- Fluo CirCus -Give a performance in your most flashy

outfit. A bit of glitter, a bit of fluo and

stretchy fabrics for extra comfort. layer

dresses and skirts over your leggings.

Do things that are exciting and fun. You are

a show stopper! Confetti prints and stars

everywhere, you shine bright in your own

circus.

COOL CATAPULTHand made sling shots

from wooden forked

tree branches painted

with neon acrylic paint

from California

www.hellaslingshots.com

mim-30 (dress)

mim-33 (stockings)

mim-98 (scarf)

mim-35 (dress)

mim-95 (legging)

mim-57 (socks)

mim-24 (boots)

Mim-pi 31 30 Mim-pi

Stoo

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rin

teri

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nl

mim-97 (hat)

mim-99 (cardigan)

mim-51 (t-shirt)

mim-79 (pants)

mim-61 (sneakers)

mim-77 (dress)

mim-53 (cardigan)

mim-43 (stockings)

mim-61 (sneakers)

Mim-pi 33 32 Mim-pi

mim-37 (top)

mim-31 (skirt)

mim-34 (legging)

mim-57 (socks)

mim-96 (boots)

Mim-pi 35 34 Mim-pi

mim-37 mim-38 mim-15

mim-29

mim-26 mim-27

mim-31

mim-30

mim-34 mim-35 mim-36

mim-20 mim-40

mim-33 mim-45

mim-32 mim-41

mim-28

mim-44

mim-13

mim-25

mim-39

mim-42mim-101mim-61

mim-100

Mim-pi 37 36 Mim-pi

Mim-pi 39 38 Mim-pi

Mim-pi’s Eleonora

is always online,

browsing through

hip blogs, online

magazines and

ideas.

‘It is a great way

to stay connected

with the world and

to find things to

do with your kids.

I love the magazine

Moodkids, chockfull

with fun and easy

activities. We are

featuring two pages

from their magazine

here, showing ideas

with Washi, a

Japanese masking

tape.’

Mim-pi 41 40 Mim-pi

mim-56 (poncho)

mim-77 (dress) urbanMim-pi 43 42 Mim-pi

shopping

- Urban Ethnic -Embrace the world and dress up like

a harajuku girl. Embellishments,

embroideries and graphic designs go

well together. it’s an age-old fa-

shion statement. You will feel rich

and princess-like with this mixture

of styles. Layer lots! it’s never too

much, plus it is nice and warm.

mim-91 (scarf)

mim-50 (t-shirt)

mim-87 (skirt)

mim-11 (stockings)

mim-24 (boots)

BEAUTIFULPart of the proceeds of this kids bracelet

with masala beads – made in Nepal by a

Japanese designer – go to the organisa-

tion Stop Kindermisbruik. For sale at:

www.abeautifulstory.nl

Lantarn FestivalThai silk

lantars can be

used as lamp

shades for in

the bedroom.

Beautiful silk

colours, in

three sizes

www.lampionsenzo.nl

mim-22 (coat)

mim-78 (cardigan)

mim-90 (t-shirt)

mim-81 (pants)

mim-61 (sneakers)

mim-98 (scarf)

mim-89 (hat)

mim-63 (jacket)

mim-17 (top)

mim-66 (pants)

mim-84 (shoes) mim-97 (hat)

mim-86 (dress)

mim-11 (stockings)

mim-96 (boots)

mim-61 (sneakers)

44 Mim-pi Mim-pi 45

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mim-60 (top)

mim-31 (skirt)

mim-35 (dress)

mim-36 (cardigan)

mim-43 (stockings)

mim-61 (sneakers)

mim-50 (top)

mim-06 (cardigan)

mim-16 (skirt)

mim-23 (stockings)

mim-04 (sneakers)

Mim-pi 47 46 Mim-pi

The eye has to travel Diane Vreeland

mim-64 (dress)

mim-43 (stockings)

48 Mim-pi Mim-pi 49

swedish

mim-14 mim-58 mim-22

mim-57

mim-06 mim-47

mim-51

mim-50

mim-54 mim-55 mim-56

mim-17 mim-59 mim-60

mim-64 mim-66

mim-52 mim-53 mim-61 mim-63

mim-48

mim-65

mim-62

mim-46

mim-49

Mim-pi 51 50 Mim-pi

Harajuku

Tokyo, Japan. A bustling city of lights where old clashes with new and where

technology is always one step ahead. In the midst of the fast-paced metro-

polis sits Harajuku, formerly known as a quiet neighbourhood, but turned

into a hip hangout after the 1964 Olympics. Harajuku is Tokyo’s answer to

the Champs Élysées. It is a fashion mecca for designers and a shopaholic’s

dream. Couture houses popped up in recent years, but the area is mostly

known for the Harajuku girls flaunting their daring and outrage-

ous fashion styles. When asked why they gather there, most of

them will timidly answer: ‘because it’s fun’. But, do not be mistaken, these girls

stand on the frontier of fashion and are more serious about the ‘art of playing

dress up’ then they let on.

In a way, the Harajuku girls can be compared to the hopeful starlets that parade

Robertson Boulevard in Beverly Hills. Both want to be seen and are hoping to be

discovered by paparazzi. Both have passion for their work and both hope to be

recognized for their talents. Harajuku girls are the real deal when it comes to the

art of fashion. There is nothing absurd or clown-like about their outfits, for these

girls it is about defining the next fashion style.

B

Mim-pi 53 52 Mim-pi

What we like most about the eccentric

but fantastic fashion styles showcased

in Harajuku is that they evoke a feeling

of fairy tales and celebration. The en-

sembles are often costume-like, based

on historical or fictional characters,

or they scream ‘birthday party!’ with

colourful hair clips and kilos jewellery.

Among the fashion styles that have

evolved from Harajuku are Punk, Goth

and Lolita. Lolita is Victorian-inspired.

A typical Lolita-wardrobe consists of a

blouse, a bell-shaped skirt and knee-

high socks. She often wears a petticoat,

maybe a corset or frilly peek-a-boo

undergarments, called bloomers. The

classic Lolita looks like she is visiting

from the past and a true Lolita even

acts like that; proper, timid, with a

great sense of etiquette.

Where Lolita is one of the more ‘sub-

dued’ styles on the streets of Harajuku,

Decora is the loudest. Short for ‘deco-

ration’, Decora is childlike, cute and co-

lorful with an edgy undertone. Decora

is all about over-accessorizing, layering

and lots of pink. The overabundance of

jewellery is often made of plastic with

childish images, such as Hello Kitty!

and Pokémon. At first sight this style

is cotton-candy-sweet, but those who

look closely discover a certain ‘wicked-

ness’ that hides behind the body glitter

and pom pom decorated socks.

Because the Harajuku girls define

mainstream fashion, Mim-Pi likes to

look at their styles to see what is en

vogue and trend setting in Japan. But

there is more. Harajuku girls and Mim-

Pi girls have a lot in common: Harajuku

girls live in a fantasy world, come from

the past or celebrate life with loud

colors and bracelets. Similarly, a Mim-

Pi girl is the princess in her own fairy

tale, has big dreams for the future and

wants every day to be a birthday party.

Both love to mix and match, both love

to accessorize and both are – in their

own ways - style definers.

B B

These books are

called Fruits 2001

and Fresh Fruits 2005

with hundreds of

pictures selected

from inFruits, the

Japanese fashion

magazine.The books

are taken out of

print, but you can

still buy these

collectors items from

www.phaidon.com in

the online store.

Mim-pi 55 54 Mim-pi

mim-47 (dress)

mim-23 (stockings)

mim-24 (boot)

mim-07 (t-shirt)

mim-78 (cardigan)

mim-72 (skirt)

mim-11 (stockings)

mim-84 (sneakers)

Mim-pi 57 56 Mim-pi

shopping

- Rock&Roll -Swing in your cool

girly track suit

and strut your style

like a pop star.

Who knows, maybe

you will be the next

lana del Rey.

With all the eye-

catching details on

your outfit, you can

walk straight

on stage.

Transform yourself

with big hair and

false eye lashes.

Star prints are a

must, it’s called a

pop STAR after all.

mim-47 (dress)

mim-23 (stockings)

mim-24 (boot)

mim-84 (sneaker)

MUSICHand crocheted

‘guitar music box’

of 26 cm long that

plays Brahm’s

Lullaby. Designed

by world famous

www.anneclaire-petit.nl.

StardomMorado – meaning ‘purple’ – designs

leather star-shaped key chains in three

colors. www.moradobags.com

mim-39 (t-shirt)

mim-48 (cardigan)

mim-66 (pants)

mim-61 (sneaker) mim-80 (top)

mim-75 (cardigan)

mim-81 (pants)

mim-47 (dress)

mim-23 (stockings)

Mim-pi 59 58 Mim-pi

mim-74 (dress)

mim-66 (pants)

mim-61 (sneakers)

mim-76 (top)

mim-79 (pants)

mim-61 (sneakers)mim-15 (t-shirt)

mim-41 (skirt)

Mim-pi 61 60 Mim-pi

mim-63 (jacket)

mim-39 (top)

mim-66 (pants)

mim-61 (sneakers)

Mim-pi 63 62 Mim-pi

Children make you

want to start life overMuhammad Ali

EEE

mim-22 mim-74 mim-75

mim-47

mim-67 mim-68

mim-15

mim-70

mim-41 mim-72 mim-73

mim-19 mim-77 mim-78

mim-82 mim-61 / mim-84

mim-71 mim-11 mim-79 mim-81

mim-39

mim-83

mim-63

mim-69 mim-80

Mim-pi 65 64 Mim-pi

Sometimes she looks on while we

draw new designs in our studio. Some-

times she shows up on Pinterest when we’re

browsing for new ideas and mood boards. Sometimes she inspires us to give her

a new makeshift hair piece or cute belt. She is always with us and has been from

the beginning. Blythe-inspired prints show up in our 2013 winter collection and

we are sure she will inspire us again in 2014!

Obviously, we love Blythe! She is versatile, gorgeous and cute. The dolls’s best

feature is her eyes that change color and direction by the pull of a string on the

back of her head. It gives her a different expression in an instant. We are also big

fans of her anime-look and her pouty lips. Blythe has amazing (vintage) fashion

sense and her look has been sought after by large companies. She once starred

in a Sony commercial and she served as a muse for the late Alexander McQueen

when he designed a collection for Target.

Mim-pi 67 66 Mim-pi

Bly he

Blythe is a doll that was first manufactured in 1972 by Hasbro. She was supposed

to successfully compete with Mattel’s Barbie. Unfortunately she miserably failed.

A year later she was taken out of production.

Most girls found the Blythe doll, with her large eyes and tiny body, scary. Features

that the makers of the doll thought of as ‘cute’, were instead perceived ‘creepy’.

Thirty years after her demise, Blythe became the muse of New York-based visual

artist Gina Garlan. As a doll collector she was in awe of her unique, corky, but

edgy look. She felt deeply connected with the doll, partly because she resembled

her own looks with wide set, large eyes.

Gina started using Blythe as a model to practice photography and found in her

a versatile model that allowed her to be creative with outfits and backgrounds.

Planning to publish her photographs in a book, Gina searched for an agent. She

found a great match in Junko Wong, who also loved Blythe at first sight. Together

they relaunched Blythe in Japan, where it was a huge hit instantly. Blythe is also

for sale in the United States, but it is easier to purchase a Blythe doll online.

Now, when a new Blythe doll is hitting the shelves, she is sold out instantly.

Blythe-fans are found in artists, fashionistas and doll collectors. So maybe the

original Blythe was simply marketed to the wrong demographic. In any case,

Blythe is back and en vogue! And this is good news for us at Mim-Pi,

as we will be selling Blythe via our webstore!

DOLL CLOTHES

After reading this

Blythe story, you

may be interested in

purchasing a Blythe

doll for yourself.

To dress her up,

you can go to

Chantal’s site, who,

like many, fell in

love with the doll

once too. Buy, don’t

browse, as her

dresses are often

sold out in the blink

of an eye.

www.plonsjeroze.nl

Marni / Sonia Rykiel Sonia Rykiel Issey Miyake

Dominique Carbasson Valentino / Versace

The Blythe Style book is for sale at

www.chroniclebooks.com

Mim-pi 69 68 Mim-pi

mim-03 (dress)

mim-23 (stockings)

mim-24 (boots)

On a Sunday

i’m always going to m

yGrandmother’s

to show my new clothes

Mim-pi 71 70 Mim-pi

shopping

- at grandma’s -Knitted cardigans and skirts, plaid dresses. my

grandma loves it when I am dressed like a little

lady and I love it too! For her, I am trying extra

hard to create beautiful outfits. grandma is also

very hip. my granny and me; we love fashion!

mim-49 (hairband)

mim-99 (cardigan)

mim-86 (dress)

mim-43 (stockings)

mim-24 (boot)

mim-84 (sneaker)

BFFBeautiful set of rings

with a heart named

Feel Connected. You

can order them in

different sizes so

that you and your

BFF can show

off your friendship.

www.twinklebird.etsy.com

BirdsBrighten up your

sofa with these

organic cotton

bird pillows by

www.lovemyrte.com. Grandma’s,

moms and kids,

everyone loves

these cushions.

mim-90 (t-shirt)

mim-36 (cardigan)

mim-72 (skirt)

mim-94 (t-shirt) mim-78

(cardigan) mim-87 (skirt)

mim-95 (legging) mim-24 (boots)

72 Mim-pi Mim-pi 73

Tru

nk

ww

w.w

oon

kun

sten

aar.

nl

mim-27 (dress)

mim-43 (stockings)

mim-96 (boots)

mim-42 (cardigan)

mim-45 (pants)

mim-61 (sneakers)

Mim-pi 75 74 Mim-pi

mim-49 (headband)

mim-51 (t-shirt)

mim-99 (cardigan)

mim-41 (skirt)

mim-43 (stockings)

mim-24 (boots)

mim-85 (dress)

mim-23 (stockings)

mim-24 (boots)

Mim-pi 77 76 Mim-pi

I am going to my grandmother’s tea party

mim-86 (dress)

mim-95 (legging)

mim-57 (socks)

mim-04 (sneakers)

mim-89 (hat)

mim-91 (scarf)

mim-92 (jacket)

mim-95 (legging)

mim-96 (boots)

Mim-pi 79 78 Mim-pi

mim-82 (dress)

mim-55 (legging)

mim-96 (boots)

Mim-pi 81 80 Mim-pi

“While we try to teach our children all about life, our children teach us what life is all about.” Angela Schwindt

mim-75 mim-07 mim-56

mim-87

mim-81 mim-86

mim-72

mim-23

mim-06 mim-90 mim-91

mim-92 mim-93 mim-16

mim-98 mim-99

mim-88 mim-89 mim-94 mim-03

mim-78

mim-96

mim-95

mim-85

mim-97

Mim-pi 83 82 Mim-pi

I LOVE to dance in my Mimpi clothes, they are so comfortable.

Mikki Stam (4) - Lemmer

Noor den Hollander (3) - Noordwijk

I am a big fan of Mim-pi clothes! My mom showed me how to mix all the

different pieces from all the different collections. I love to choose my own outfits and

I think I look great in them! Especially the one in this picture, because it is so colorful. I wish my dolls could wear Mim-pi too, then I would have so much fun dressing them

up. I mostly love to wear skirts and dresses, because they match with my colorful Mim-pi socks and tights.

I love that my picture was chosen, because when I am grown up, I would like to be a famous singer. My favorite band is K3 and I

know all their songs and almost all their dance moves. Sometimes I perform for my mom, my dad and my two brothers, and they clap at the end. My dad taught me how to

bow. That is my favorite part.

X

X

XEven when I am not at ballet I still

look like a ballerina, because of

my outfits. The most fun is when

a skirt twirls really wide when I spin

around really fast. When I am

not dancing, I like to sing, or

draw and do crafts. I

often draw ballerinas, because I

think they are pretty. I can’t wait

for April, when me and my friends

from dance class will perform on a real stage.

On the picture I am wearing

my favorite Mim-pi outfit.

I picked it out myself in the store.

The girl on the blue shirt is so

pretty and I love the

butterflies. I have lots

of butterflies in my room.

On my beautiful favorite

duvet cover for example. I also

have butterfly-wallpaper on my

wall with two coat hangers

where I hang my new Mim-pi

outfits so I can look at

them all the time.

Mim-pi 85 84 Mim-pi

fanmail

baby

L vemim-120 (dress)

mim-121 (legging)

Mim-pi 87 86 Mim-pi

shopping

- BaBy Love -Picture perfect! Dress up your baby

girl, she’ll look like a postcard, so

pretty. Bright colors, sweet details

and soft materials. Pom poms, embroi-

dery and fringes. and a real mini skirt

for those first steps. So cute!

FAMILY TREEFill these picture frames with

photographs, a beautiful eye-

catcher (available in 60 cm or 90

cm). The tree shape symbolizes

family. www.onceuponatree.nl

PuppetThis is an old doll

from the flea

market, a vintage

find. On www.pop-jesart.nl you can

find a similar doll

(35 cm in length).

mim-116 (dress) mim-131 (stockings)

mim-117 (t-shirt)

mim-118 (skirt)

mim-108 (legging)

mim-119 (top)

mim-118 (skirt)

mim-108 (legging)

shoes www.mysweetshoe.nl

88 Mim-pi Mim-pi 89

mim-126 (cardigan)

mim-113 (t-shirt)

mim-124 (skirt)

mim-125 (dress)

mim-131 (stockings)

Mim-pi 91 90 Mim-pi

Every baby born into the world

Babies are such a nice

Take a sprinkling

of fairy dust, An angel’s single feather,

Also a dash of love and care,

Then mix them both together.

Add a sentiment or two,

A thoughtful

wish or line, A touch of stardust,

a sunshine ray...

It’s a recipe,

for a Baby Girl truly fine.

is a finer one than the last. Charles Dickens

way to start people.Don Herrold

mim-104 (cardigan)

mim-116 (dress)

mim-131 (stockings)

mim-126 (cardigan)

mim-122 (top)

mim-128 (pants)

shoes: www.mysweetshoes.nl

92 Mim-pi Mim-pi 93

mim-128

mim-105

mim-116 mim-120 mim-125

mim-108

mim-111

mim-104

mim-112

mim-110

mim-117 mim-121

mim-126

mim-119 mim-132

mim-109

mim-103

mim-122

mim-102

mim-113

mim-124

mim-107

mim-115mim-131

mim-130

mim-127

mim-106

mim-114

mim-118

mim-123

Mim-pi 95 94 Mim-pi

Mim-pi 97 96 Mim-pi

KIXXL VQHwww.kixx-online.nl

De leukste online winkel voor babykleding, kinderkleding en tienerkleding!

De beste kinderkleding- en tienermerken onder 1 dak voor hippe kinderen en

jongvolwassenen van babymaat 50 t/m 188 voor tieners

Koornmarkt 13, 9101 JN DokkumTel: 0519-29 76 58

www.mysweetshoe.nl

Altheimer Strasse 17, Ulm-UnterweilerPhone: 07346921440

www.basickidswear.nl

www.couturella-kindermoden.de

w w w . t k e p p e l t j e . n l

www.lieblingsdings.com

Kindermode Online-Shop für exklusive Mädchenmode.

Wir ziehen Mädchen an.Wir führen eine große Auswahl der aktuellen

Mim-Pi Winter 2013 Kollektion.Besuchen Sie uns:

Kinderkleding, Kado’s en KinderkapsalonOok voor de moderne moeders…

o.a. King Louie

Hip & StipRaadhuisstraat 21

7001 EW DOETINCHEMTel 0314-362324

WWW.HIPENSTIP.NL

Lombardenvest 322000 Antwerpen, BELGIE

Tel +32 (3) 233 83 44Email: info@littlesienna.com

www.littlesienna.com

BILLIE BOOCeintuurbaan 5

1072 ER AmsterdamTel: 020-6700306

Info@bill ieboo.nl

w w w . b i l l i e b o o . n l

ww

w.g

ol

df

ish

to

ys

ho

p.c

om

.au

(t) +31 6 24962086(e) info@madeliefke.nl

www.madeliefke.nl

WWW.stanenstacy.NL

Texel, Weverstraat 1c1791 AA DEN BURG

0222-315708

STAN &STACY

www.villakids .nl

Koorstraat 27, Alkmaar

www.muchachakids .nl

Muchacha kids is een hippe Online kinderkleding webwinkel en winkel

in Drachten, Friesland.We verkopen Mooie meisjeskleding en jongen-

skleding merken voor eigenwijze, coole en stoere kids. Laat je

inspireren door de vele mode foto's die we op de site tonen.

Vrouwe Udasingel 247, 6663 GT Lenttel. 024 8444050

www.bonanzakidswear.com

advertising advertising advertising advertising advertising advertising advertising advertising advertising adve

Belgium JBS AgenturenFrans Pauwelslei 15 s’Gravenwezel t: +32 3 298 06 24 t: +32 3 298 06 25 f: +32 3 298 06 26 e: lotje@jb-s.bewww.jacquelinebeaumont.com

Germany Thomas & Birgit HogenkampShowroom Weikamps Land 35, Bocholt (46395) t: 02871 2351620 / 0163 3182017f: 02871 238655 e: b.hogenkamp@gmx.de

Great Britain Vanhuizen Enterprises LTD. The Old Barn, Shurnhold Farm Business Park, Bath Road Melksham, Wiltshire SN12 8DF t: 01225 700699 f: 01225 790313 e: monique@vanhuizen.co.uke: martin@vanhuizen.co.uk www.vanhuizen.co.uk

Ireland G & S Agencies LTD JFK House, JFK Trading Centre JFK Road Dublin 12 t: 00353 1 4050 290f: 00353 1 4050 289 e: gsagenciesltd@gmail.com

Netherlands Ruben Worms Modeagenturen World Fashion Center Kon. Wilhelminaplein 13, Amsterdam t: 020 408 44 14f: 020 408 44 15 e: monique@rubenworms.nl

Russia Palmira ltd. Leninsky prospect 41/2, Moscow e: opt@mim-pi.ru www.mim-pi.ru

Scandinavia-Finland Tuplanollakaks Oy Nuottapolku 9, 00330 Helsinki t: +358 40050763 e: mia.blanc@tuplanollakaks.fi

Scandinavia-Sweden Carolin Halin Nya Timmero vagen 17 590 13 BOXHOLM info@thelovelyest.se www.thelovelyest.se

USA Texas Button Up! Beth Button Dallas World Trade Center 2050 Stemmons Frwy, Dallas, TX 75207 t: 214 749 0440f: 214 265 9465 e: buttonupdallas@sbcglobal.net www.buttonupdallas.net

Califonia Patti Bergstrom110 East 9th Street #A685 Los Angeles, CA 90079 t: 213 622 8206f: 213 622 3759 e: patti@pattibergstromsales.com www.pattibergstromsales.com

New York Curly Girls, Inc 34 W. 33rd St, ste 300 New York, NY 1000 t: 212 967 6457f: 212 967 6328 e: curlygirls@aol.com www.curlygirlsinc.com

Florida Peter Nieuwenhuizen, MIM-PI USA LLC 7512 Dr. Phillips Blvd #50-865 Orlando FL32819 t: 407 492 8361f: 407 442 0629 e: mimpiusa@aol.com

Virginia Tree-House of Fashion12210 Allspice Ct. Woodbridge, VA 22192t: 614 370 5472f: 614 343 1447 e: lisa@treehouseoffashion.comwww.treehouseoffashion.com

behind

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98 Mim-pi Mim-pi 99

our Mim-pi family

winter2013www.mim-pi.com

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It’s all about sharing • Masking Tape ideas • 6 new Mim-pi styles