mimi@

Mimi TurnerMarketing Director

@MimiTurner01 mimi@theladbible.com

Styling our way onto the media landscape

Some numbers

Greed is NOT cool.

• For us, quality UX the only possible approach.• What we do: serve one ad per user per day, don’t have ads for

content less than 45 seconds, all our video is click-to-view.• What we don’t do: put monetisation ahead of UX, don’t have an

autoplay ad pop up in front of fake related content; don’t launch pop-ups that turn mild-mannered people into the Incredible Hulk• Our plea: 5 SECOND MOBILE ADS AND IMAGINATIVE CREATIVE.• Our performance: 90% viewability.

Somewhere around 3 years ago…

Year Zero happened..

CONTENT BECAME MOBILE, SOCIAL AND MANAGEABLEE

We are seeing a generational shift…Ofcom Communications Report 2014: “Children aged 12-15 are developing fundamentally different communications habits even compared to 16-24s.”

How all Mums text

“People will always…”

Thank you.

(It’s been nice).