MINDFUL CHOICES

MINDFUL CHOICESThere is growing emphasis on making responsible food choices.

Innovation that addresses both health and ethical considerations presents a strong opportunity for future growth.

Dagoba Organic Extra Dark Chocolate With 84% Cocoa (US)

Chocolate and Love Dark Chocolate and Sea Salt and

Caramel With Organic 55% Cocoa (Germany)

Raw Halo Artisan Raw Chocolate: Dark Chocolate With Mint (UK)

Hu Simple Dark Chocolate (US)

Debron No Sugar Added Dark Chocolate Blueberries And Strawberries (Norway)

Lifefood Organic, Bio, Raw, Vegan, Handmade Chocolate Bar

with Hemp (Italy)

Ethiquable: Whole Milk Chocolate with Coconut (Germany)

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ETHICAL BRANDS HEALTHIER BRANDSINNOVATION SWEET SPOT

“I feel good about what I eat”

Growth of food & beverage launches with ethical claims. (Global, 2017 vs. 2016)

ETHICAL CLAIMS GAIN MOMENTUM

“What I eat is good for me”

Average annual growth of food and beverage launches with better-for-you claims. (Global, 2017 vs. 2016)

BETTER-FOR-YOU CLAIMS RESONATE

5%

10%

15%

20%

25%

30%

Percentage of food & beverage launches with selected better-for-you claims (Global, 2013-2017)

Sugar Reduced/Free

Clean Label

Free From

2013 2014 2015 20162017

Visit Innova Market Insights at Vitafoods Asia, Singapore (Market & Trend Overview, Stand I23)

to see the full research.