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Mindful Metaphors - Mindful Marketing

Date post: 23-Aug-2014
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Beware metaphors can have your audience place you in the wrong bucket. This deck was made with Haikudeck. I assumed they were a wanna be Slideshare. I'd totally missed the core value - they rock at making simple decks with great images. They lost me at their branding and metaphor. They don't CLEARLY communicate that they are an authoring tool. This is a huge lesson. Are people driving by and missing your wow? It took a friend to share, recommend and highlight Haikudecks' value prop. Their metaphors didn't help..
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Page 1: Mindful Metaphors - Mindful Marketing

Photo by Kuyan Redman - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/76541731@N06

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Photo by Alex E. Proimos - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/34120957@N04

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Photo by @jackeliiine - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/38730224@N05

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Photo by Roel Wijnants - Creative Commons Attribution-NonCommercial License http://www.flickr.com/photos/76672458@N00

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Photo by monkeyc.net - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/73584213@N00

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Photo by notrealistic - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/notrealistic/5153362707/

This deck was made with Haikudeck

!

Backstory: Be Mindful of metaphors!

• Assumption: Haikudeck is a Slideshare wannabe • Differentiation: Metaphors can grant & deny • Reality: Authoring Tool for Slides • Strength: Finding/crediting images • Lesson: Pick Metaphors with care • Warning: Metaphors can be implied or assumed

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O u r M E T A P H O R : L I S T S

!

LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED

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L i s t l y i s S l i d e s h a r e f o r L i s t s

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istly

Solo or Collaborative

Bookmarking

ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG

embeddable findable Shareable content

Social ranking & prioritization

Simpler Social List Creation

Social curation

moderated crowd extended

lists

EXTEND lifeTime value of content

(evolving seo)

LISTLY

1 2

34

56

7

8

9

Contest platform

Twitter Lists


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