minhphamvisual

form/ PORTFOLIO OF MINH PHAM

work/

01/002–015

05/064–08104/046–063

08/118–129 09/130–147

02/016–033

06/082–097

03/034–045

07/098–117

project FOSSIL

class PackagIng 2

project STEP UP

class gRaPhIc dESIgn 2

project EXcESS

class TyPOgRaPhy 4

project OFEna

class PackagIng 2

project BRandIng

class SELEcTEd

project SwEET TREaTS

class PackagIng 4

project ThE PaPER

class PRInT 3

project SaUcOny

class PackagIng 3

project InSIghT

class PRInT 1

anything can be beautiful if you love them. nature is an endless

discovery. I believe that beauty exists in how each of us defines

it. I am constantly fascinated by the things which are natural in

their raw forms. I create things because I enjoy bridging a part

of myself with the unknown. This brings out the part of me that

I do not know exist, and it is satisfying.

as I see more things in nature that fascinate me, I want to know

more about them, and these experiences have helped me with

solving problems inside and outside of the creative field. I think

seeing is like a journey that is in progress, and it never ends.

you don’t know what you will see next, but you will always learn

something from your experience. It is one of my passions to be

able to create something with my visual memory.

concept

page 002

visual form MINH PHAM

01Most of us walk through our days not even paying attention to our surroundings. we can make our own decisions to see the beauty we miss around us.

page 003 section PackagIng

project FOSSIL 01 02 03 04 05 06 07 08 09

stern/

Men spend less time caring for their skin. They arespending most of their time in outdoor activities andhazardous work conditions that damage their skin.

01/


page 004

project FOSSIL

class PackagIng 2

instructor chRISTInE gEORgE

audience URBan MEn

typeface ROckwELL

adjectives cLaSSy, gROUndEd

The goal was to choose an existing brand and create a new line

of products while keeping its logo original. Fossil is a very well-

known brand for its vintage-inspired designs. It is very popular

among women for accesory items that include watches, jewelry

and handbags. I wanted to introduce a new line of products that

would attract a new group of people, Fossil skincare for men.

Fossil’s vintage styles have inspired me to use colors and variety

of textures in my design to communicate antiquity that relates

to time. The design would also have to emphasize masculinity. I

chose dark and rustic colors to create a sense of antiquity and

these colors also bring strength and sturdiness to the design

that evoke masculinity. I decided to include variety of weathered

wood textures in this design because they remind me of things

that has aged over time. wood gives us a sense of solidity and

masculinity. My vision was to help men stay in-touch with their

masculinitiy when using Fossil products.

objective

solution

project FOSSIL 01 02 03 04 05 06 07 08 09



page 006

project FOSSIL 01 02 03 04 05 06 07 08 09



page 008

project FOSSIL 01 02 03 04 05 06 07 08 09



page 010

project FOSSIL 01 02 03 04 05 06 07 08 09



page 012

project FOSSIL 01 02 03 04 05 06 07 08 09



page 014

project FOSSIL 01 02 03 04 05 06 07 08 09



page 016

02we cannot observe everything closely, therefore we must discriminate and try to select the significant. The power of observing can be developed by training the habit of watching things with an active mind.

project SwEET TREaTS 01 02 03 04 05 06 07 08 09


tooth/

02/Studies show that cocoa is actually good for us. It is rich in antioxidants, vitamins, minerals, and a lot of nutrients. This is a great reason to love candy.


page 018

tooth/

To create a new brand along with vareity of products to expand

its marketplace at affordable price in many locations. The goal

was to see how a brand would succeed in sales among its other

competitors. I wanted to focus on a candy brand for kids.

My vision behind creating Sweet Treats brand was to focus on

kids loving to eat candies, and each character from the brand

represents a kid of different personality. I wanted this brand

to be high quality, whimsical, fun, memorable and orginal that

appeal to kids who are curious to try something new and keep

coming back for more.

objective

solution

Studies show that cocoa is actually good for us. It is rich in antioxidants, vitamins, minerals, and a lot of nutrients. This is a great reason to love candy.



project SwEET TREaTS

class PackagIng 4

instructor ThOMaS McnULTy

audience kIdS

typeface MR MOUSTachE

adjectives whIMSIcaL, haPPy


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page 032




page 034

03The things noticed will only become significant if the minds of the observers consciously or unconsciously relate them to either some relevant knowledge or past experience. Our minds is sensitive to changes.

project SaUcOny 01 02 03 04 05 06 07 08 09


kids/

Everyone is looking for the right skincare products that are most suitable for them. Since kids’ skins are more sensitive, it is important to use good products that don’t harm their skin type.

03/


page 036

To introduce a skincare line that benefits consumers. The main

goal was to enhance a brand’s image and increase its sales in

the market place by giving it a new direction. Saucony brand is

dynamic, colorful, and full of life; therefore, I chose to create a

line of fun and memorable Saucony products that would appeal

to kids because kids are full of life, especially when they are

outside playing under the sun.

My concept behind creating Saucony skincare line emphasizes

on two parts, function and attractiveness. Parents are always

searching for the right skincare products that are most suitable

for their kids; therefore, I wanted to create a Saucony skincare

line that would target different skin types for kids. I envision

this line of products will become useful items in kids’ daily lives

that benefits their skins, and they will also attract kids as a toy.

The design would attract many kids by using bold colors and

giving each product of this skincare line a different character so

that kids would want to use it again and again. Saucony would

become their favorite skincare products as they know they can

depend on these characters when they need protection from

the changing weather .

objective

solution

project SaUcOny 01 02 03 04 05 06 07 08 09


project SaUcOny

class PackagIng 3

instructor ThOMaS McnULTy

audience kIdS, agE 7–16

typeface chInO dISPLay PRO,

hELVETIca

adjectives LIVELy, FUn


page 038

project SaUcOny 01 02 03 04 05 06 07 08 09



page 040

project SaUcOny 01 02 03 04 05 06 07 08 09



page 044

project SaUcOny 01 02 03 04 05 06 07 08 09



page 046

04It is important to observe the things around us. Sometimes you can find beauty in the imperfection.keen observation is what transmutes information into knowledge and it broadens our imagination.

project EXcESS 01 02 03 04 05 06 07 08 09

page 047 section TyPOgRaPhy

data/

04/we see everything fragmentarily. we are trained from childhood to look, to observe, to learn, to live in a fragment. we can never look at anything completelybecause our eyes can only view few things at once.


page 048

data/

we see everything fragmentarily. we are trained from childhood to look, to observe, to learn, to live in a fragment. we can never look at anything completelybecause our eyes can only view few things at once.

To introduce a special conference for a certain group of people.

The project was to create a book and applications for a specific

conference that introduces specific people to new informative

topics. we are living in a world of complexity that is constantly

evolving, by teaching people about topics that they can learn

from or things that they have never heard of, they would have a

better knowledge of their surroundings and apply them to their

daily life and for their future.

My vision for the conference was to research on how people live

everyday and identify one of the components of our daily lives

that causes stress. In the modern society where our minds get

bombarded with new information every seconds, and this could

cause our stress level to increase. when we open our email, the

characters we see become words, words become paragraphs

running across our computer screens bombarding our eyes. In

applying this concept, my idea emphasized on breaking shapes

apart to create a sense of chaos of information overload. In my

other book, I created unity and harmony to simplify everything.

My main goal was to create complex simplicity.

objective

solution

project EXcESS 01 02 03 04 05 06 07 08 09


project EXcESS

class TyPOgRaPhy 3

instructor aRIEL gREy

audience PUBLIc

typeface BLEndER PRO,

LUggagE

adjectives MOdERn, adVancEd


page 050

project EXcESS 01 02 03 04 05 06 07 08 09



page 052

project EXcESS 01 02 03 04 05 06 07 08 09


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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You’ve got

ou’ve got


page 054

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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

You’ve got

ou’ve got( Growing use of e-mail)

The internet delivers precisely the kind of sensory and cognitive stimuli that is

repetitive, intensive, interactive, addictive, that have been shown to result in

strong and rapid alaterations in brain circuits and functions. It may well be the

single most powerful mind-altering technology that has ever come into general

use.

During the course of the day, most

of us with access to the Web spend

at least a couple of hours online,

sometimes much more, and during that

time, we tend to repeat the same or

similar actions over and over again,

usually at a high rate of speed and

often in response to cues delivered

through a screen or a speaker.

As well as filtering out unsolicited commercial messages (spam), users also have to contend

with the growing use of e-mail attachments in the form of lengthy reports and media files.

Our environment molds the shape and function of our brains as well, and it can do so to the point of no return.

The Internet holds a wealth of information on virtually any topic one could think of. With a simple search, you can gain access to knowledge about almost any subject out there. In fact, you can often get so much information returned that it’s a little intimidating even knowing where to start. common as ever-growing amounts of informatiogo online. At its worst, information overload can be paralyzing. Too much information can leave us feeling overwhelmed and unable to make decisions. It can leave us more confused.

Internet is altering people’s habits, losing the ability to read and absorb

a longish article on the web or in print. Even the blog post of more than

three paragraphs is too much to ABSORB.

When we go online, we enter an

environment that promotes cusory

reading, hurried and distracted

thinking, and superficial learning.

http://www.gmail.com

http://www.google.com

http://www.v.youku.com/v_show/id_XMTQ1ODMwODU2.html

project EXcESS 01 02 03 04 05 06 07 08 09


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page 056

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

project EXcESS 01 02 03 04 05 06 07 08 09



page 058

project EXcESS 01 02 03 04 05 06 07 08 09



page 060

project EXcESS 01 02 03 04 05 06 07 08 09


LEaRnIng IS gROwIng

004

MInh PhaM


page 062

FOSSIL

PaRT 1.2

01 02 03 04 05 06 07 08 09

005

project EXcESS 01 02 03 04 05 06 07 08 09



page 064

05Observation begins with immersing ourselves in the textures and tones of life. It suggests action in that it promotes feeling, thinking and responding toward something that has deep meaning.

project STEP UP 01 02 03 04 05 06 07 08 09

page 065 section gRaPhIc dESIgn

trip/

It is important to have programs that give kids from low-income areas a chance to experience the fun at a museum and cultural events. This would help build their confidence and motivate them to learn.

05/


page 066

trip/

project STEP UP

class gRaPhIc dESIgn 2

instructor LaURa MILTOn

audience LOw-IncOME kIdS

typeface BEMBO

adjectives EdUcaTIOnaL, JOLLy

To create an event that helps low-income families. I wanted to

focus on helping kids get a better education. a healthy society is

one in which all kids have the ability to achieve their intellectual

and economic potential. It is important for kids to get a proper

education so that they can grow to become good people and able

to become financially stable to live a happy and healhty lifestyle.

My event is based on the idea of giving kids a chance to visit the

arts, music, and culture. I thought about a ticket as a pass to let

them go on field trips and have fun. It’s a good opportunity for

them to learn and explore something new. when they get to see

and learn new things, they are likely to know what they like

and want out of life. It is a ticket of opportunity to step up in life

and experience better.

objective

solution

project STEP UP 01 02 03 04 05 06 07 08 09



page 068

project STEP UP 01 02 03 04 05 06 07 08 09



page 070

project STEP UP 01 02 03 04 05 06 07 08 09



page 072

project STEP UP 01 02 03 04 05 06 07 08 09



page 074

project STEP UP 01 02 03 04 05 06 07 08 09



page 076

project STEP UP 01 02 03 04 05 06 07 08 09



page 078

project STEP UP 01 02 03 04 05 06 07 08 09



page 080

project STEP UP 01 02 03 04 05 06 07 08 09



page 082

06The world offers endless possibilities for noticing and the more we notice, the more we will find to notice and learn from.

project ThE PaPER 01 02 03 04 05 06 07 08 09

page 083 section PRInT

craft/

greeting cards are a way of treasuring precious memories and are sentimental. They are for the oneswho have hard time expressing themselves in person.

06/


page 084

craft/

greeting cards are a way of treasuring precious memories and are sentimental. They are for the oneswho have hard time expressing themselves in person.

project cUT ThE PaPER

class PRInT 3

instructor ESZTER cLaRk

audience FEMaLE, agE 25–35

typeface kaZOOTI, SERIFa

adjectives cREaTIVE, LIVELy



To create a brochure with one set of three posters that introduce

and promote a company’s products. My goal was to focus on one

company that make cards since it has a lot of beautiful cards that

not a lot of people know about.

My vision behind the design of this brochure was to look at the

process of how to make a card. The process of cutting the paper,

finding the right color, and searching for the necessary tools is

important when creating a greeting card. I believe that when we

share unspoken words in writing with the people we love or a

stranger, we share the closeness with that specific person, and it

is very memorable and have either small or big impact in their

daily lives. I chose to use variety of paper, tools and dots of many

colors to define the process of making hand-made cards.

objective

solution


page 086




page 088



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page 090

D u

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pa

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page 092




page 094



Finding paper is fun to experiment because there are

so many different types of paper out there. They can be from

paper that comes in variety of texture, designs, colors,

and weight. We have a place where we keep all of our paper.

The ones that we like to use are both vibrant with colors

and have some kind of texture to them.

Brainstorming is a p

opul

ar t

o

ol that helps you generate creativ

e solutions to a problem. rainstorm

ing

prov

id

es a freewheeling environment in

which everyone is encouraged to pa

rti

cipa

te. Quirky ideas are welcom

ed , and many of the issues

of

g

roup p

roblem-solvi

ng a re overcome .

All partic

ipants

PAPERSEARCH

www.Rafale.com

THEPAPER

cut

The Old Wesleyan Chapel47a High Street Sutton on TrentNottinghamshire NG23 6QA UK


page 096

www.Rafale.com

THEPAPER

cut


2

c

I

M

pb

Iu

www.Rafale.com


THET LS

select

www.Rafale.com

THEC L R

decide





page 098

07we can make a conscious decision to see the beauty we miss daily, such as geometry, architecture, colors, or nature. This experience can help us become better storytellers, communicators, writers and designers.

project InSIghT 01 02 03 04 05 06 07 08 09


what if you could compare the prices of goods across the world and then buy the products where they are the cheapest? The more searches you do, the betterprices you will find on electronic products.

07/

it/


page 100

it/

To create a magazine that promote a line of products that exist

in the market. I decided to work with electronics since there are

a lot of consumers purchase these items often. new technologies

are in high demands, so it is important to help people choose

the right products with the best prices in the market.

My idea behind Insight magazine was to look at how lines join

together to create a network of data. I thought about the idea of

lines which can be compared to a network of people. I used the

lines to represent a chip that we see inside a computer. In our

environment, people can be connected through communication,

and this helps us becoming more aware of what is going on in

our fast-moving environment.

objective

solution

project InSIghT

class PRInT 1

instructor LIan ng

audience PUBLIc, agE 25–35

typeface hELVETIca

adjectives FUTURISTIc, SLEEk

project InSIghT 01 02 03 04 05 06 07 08 09



page 102

project InSIghT 01 02 03 04 05 06 07 08 09


FE

BR

UA

RY

09


page 104

FE

BR

UA

RY

09



SENNHEISER HD 800DENON AH-D1001K

SENNHEISER

How would you describe perfection? Wrap your head

in a pair of Sennheiser HD800s and the first thing you

will notice is the extraordinary transient response. The

natural snap of the leading edge of pianos and drums

is beautifully coherent without being overly sharp;

within each xylophone strike one hears both the ins-

tantaneously loud bell-like tone and the metallic ‘ting’

as the mallet strikes the bar.

DENON

Building a superb-sounding sealed can is no easy

feat but DENON has managed to devise an entire

closed headphone model series that are very well-

engineered at every step of the way. The AH-D1001K

model offers truly excellent musical detail resolution

along with an impressive timbral accuracy that com-

pares very favorably side-by-side with much pricier

headphones.

AKG

AKG Acoustics in Austria has brought their consiable

audio engineering skills into sharp focus on their

high-end dynamic headphone designs and produced

an astonishingly superb-sounding pair of cans in their

flagship K701 and K702 models. Getting it absolutely

right at this demanding level of reference-grade audio

performance is tough and the K701/K702 get pretty

darn near perfection.

AKG K 702 BLACK

HEADPHONE TYPE: Head Set

ACOUSTIC SEAL: Semi-Sealed

DRIVER TYPE: Dynamic

EAR COUPLER TYPE: Full-Size

COUPLER SIZE: Large

CORD TYPE: Straight Left-Side

CORD LENGTH: 9.5ft

DETACHABLE CABLE: Yes

IMPEDANCE @ 1KHZ: 62

CONNECTOR TYPE: 1/4

WARRANTY: 2 years


CONNECTOR TYPE: 1/4

WEIGHT: 330g. w/o cable

IMPEDANCE 1kHz: 300

THD+N: 0.02 %


CORD LENGTH: 3 Meters

CORD TYPE: Straight Y

COUPLER SIZE: Large



ACOUSTIC SEAL: Open

WARRANTY: 2 years





COUPLER SIZE: Large

CORD TYPE: STRAIGHT Left-Side

CORD LENGTH: 9.5ft


IMPEDANCE: 62

CONNECTOR TYPE: 1/4

WARRANTY: 2 years

DENON AH-C751K GRADO SR 60I BEYERDYNAMIC DT KOSS PORTA PRO AUDIO-TECHNICA SHURE SE210

$79.00$105 $389 $49 $99 $149

COMPARE YOUR CHOICES

1 2 3 4 5

16

INSIDE ELECTRONIC


page 106

SENNHEISER HD 800DENON AH-D1001K

SENNHEISER

How would you describe perfection? Wrap your head

in a pair of Sennheiser HD800s and the first thing you

will notice is the extraordinary transient response. The

natural snap of the leading edge of pianos and drums

is beautifully coherent without being overly sharp;

within each xylophone strike one hears both the ins-

tantaneously loud bell-like tone and the metallic ‘ting’

as the mallet strikes the bar.

DENON

Building a superb-sounding sealed can is no easy

feat but DENON has managed to devise an entire

closed headphone model series that are very well-

engineered at every step of the way. The AH-D1001K

model offers truly excellent musical detail resolution

along with an impressive timbral accuracy that com-

pares very favorably side-by-side with much pricier

headphones.

AKG

AKG Acoustics in Austria has brought their consiable

audio engineering skills into sharp focus on their

high-end dynamic headphone designs and produced

an astonishingly superb-sounding pair of cans in their

flagship K701 and K702 models. Getting it absolutely

right at this demanding level of reference-grade audio

performance is tough and the K701/K702 get pretty

darn near perfection.

AKG K 702 BLACK





COUPLER SIZE: Large

CORD TYPE: Straight Left-Side

CORD LENGTH: 9.5ft


IMPEDANCE @ 1KHZ: 62

CONNECTOR TYPE: 1/4

WARRANTY: 2 years


CONNECTOR TYPE: 1/4

WEIGHT: 330g. w/o cable

IMPEDANCE 1kHz: 300

THD+N: 0.02 %


CORD LENGTH: 3 Meters

CORD TYPE: Straight Y

COUPLER SIZE: Large



ACOUSTIC SEAL: Open

WARRANTY: 2 years





COUPLER SIZE: Large

CORD TYPE: STRAIGHT Left-Side

CORD LENGTH: 9.5ft


IMPEDANCE: 62

CONNECTOR TYPE: 1/4

WARRANTY: 2 years

DENON AH-C751K GRADO SR 60I BEYERDYNAMIC DT KOSS PORTA PRO AUDIO-TECHNICA SHURE SE210

$79.00$105 $389 $49 $99 $149

COMPARE YOUR CHOICES

1 2 3 4 5

16

INSIDE ELECTRONIC




page 108

project InSIghT 01 02 03 04 05 06 07 08 09


VACUUM withhepa filter vacuum cleaners

YOU MAY HAVE HEARD OF DUST MITES, BUT HAVE YOU EVER SEEN

WHAT THEY LOOK LIKE? THESE NASTY LITTLE BUGS ONLY MEASURE

ABOUT 1/100TH OF AN INCH IN LENGTH, BUT THEY FEED OFF OF

HUMAN DANDER. THEIR WASTE IS A LARGE CAUSE OF ALLERGY AND

ASTHMA, ESPECIALLY IN CHILDREN. WE DON’T KNOW ANY PARENT

WHO WOULD WANT THEIR KIDS EXPOSED TO THESE CREATURES OR

OTHER SMALL BUGS THAT CAN HIDE IN THE FIBERS OF CARPETS.

MAKE NO MISTAKE THAT IF YOU ARE NOT VACUUMING YOUR HOME AT

LEAST ONCE PER WEEK, YOUR CARPETS ARE LIKELY INHABITED BY

THE UGLY BUG IN THIS PICTURE. ALL IS NOT LOST THOUGH. AS LONG

AS YOU HAVE A FUNCTIONING UPRIGHT OR CANISTER VACUUM,

PREFERABLY ONE WITH A HIGH EFFICIENCY OR HEPA FILTER, YOU

HAVE WHAT YOU NEED TO COMBAT THIS UGLY ALLERGEN.

THRIVE IN YOUR HOME


page 110

VACUUM withhepa filter vacuum cleaners

YOU MAY HAVE HEARD OF DUST MITES, BUT HAVE YOU EVER SEEN

WHAT THEY LOOK LIKE? THESE NASTY LITTLE BUGS ONLY MEASURE

ABOUT 1/100TH OF AN INCH IN LENGTH, BUT THEY FEED OFF OF

HUMAN DANDER. THEIR WASTE IS A LARGE CAUSE OF ALLERGY AND

ASTHMA, ESPECIALLY IN CHILDREN. WE DON’T KNOW ANY PARENT

WHO WOULD WANT THEIR KIDS EXPOSED TO THESE CREATURES OR

OTHER SMALL BUGS THAT CAN HIDE IN THE FIBERS OF CARPETS.

MAKE NO MISTAKE THAT IF YOU ARE NOT VACUUMING YOUR HOME AT

LEAST ONCE PER WEEK, YOUR CARPETS ARE LIKELY INHABITED BY

THE UGLY BUG IN THIS PICTURE. ALL IS NOT LOST THOUGH. AS LONG

AS YOU HAVE A FUNCTIONING UPRIGHT OR CANISTER VACUUM,

PREFERABLY ONE WITH A HIGH EFFICIENCY OR HEPA FILTER, YOU

HAVE WHAT YOU NEED TO COMBAT THIS UGLY ALLERGEN.

THRIVE IN YOUR HOME

FE

BR

UA

RY

09

project InSIghT 01 02 03 04 05 06 07 08 09



page 112

project InSIghT 01 02 03 04 05 06 07 08 09



page 114

project InSIghT 01 02 03 04 05 06 07 08 09



page 116

project InSIghT 01 02 03 04 05 06 07 08 09



page 118

08The experiences we choose to focus on are a way of rationalizing, understanding and illustrating the difference between seeing, knowing and telling. This can be one approach to visual problem-solving.

project OFEna 01 02 03 04 05 06 07 08 09


oil/

Olive oil is rich in antioxidants, especially vitamin E, and minimize cancer risk. among plant oils, olive oil is the highest in monounsaturated fat, and it doesn’toxidize in our bodies.

08/


page 120

oil/

Olive oil is rich in antioxidants, especially vitamin E, and minimize cancer risk. among plant oils, olive oil is the highest in monounsaturated fat, and it doesn’toxidize in our bodies.

project OFEna

class PackagIng 2

instructor chRISTInE gEORgE

audience wOMEn, agE 25–35

typeface cEnTURy gOThIc,

TRaJan PRO

adjectives hEaLThy, VIBRanT

To create a line of olive oil products that are not well known to

people or outdated. The project includes 7 products from this

brand. The goal was to enhance its image and to look at how the

brand represents itself among other olive oil brands. I chose

Ofena because it has a lot of potential to be the brand of quality

that would attract consumers from around the world.

My inspiration behind the making of Ofena brand is from the

unique temperature of the natural vineyards of L’aquila, abruzzo,

Italy. Since this area has a micro-climate and is known for as the

“abruzzo oven,” I decided to focus on its warm temperature and

the earthiness of the vineyards. The colors I that chose evoke the

warthm and rustic charms of the region.

objective

solution

project OFEna 01 02 03 04 05 06 07 08 09



page 122

project OFEna 01 02 03 04 05 06 07 08 09


Ofena

Ofena

Ofena

Ofena


page 124

project OFEna 01 02 03 04 05 06 07 08 09



page 126

Ofena

Extra Virgin Olive Oil With Tomato

Product of Italy

16.9 FL OZ (500mL)

Ofena

Extra Virgin Olive Oil With Herbs

Product of Italy

16.9 FL OZ (500mL)

Ofena

Extra Virgin Olive Oil Cold Press

Product of Italy

16.9 FL OZ (500mL)

Serv. size 1 tbsp (15mL)Servings per container about 33

Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g

Total Carbohydrate 0g

Saturated Fat 2gTrans Fat 0gPolyunsaturated Fat 1.5gMonunsaturated Fat 10g

Fat Cal. 120

% Daily Value

Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.

662310554 0043567

NUTRITIONAL FACTS

Please store away from heat and light.

Distributed by: Tone Brothers, San Francisco, CA 94111 USA

INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.

w w w . o f e n a o l i v e o i l . c o m

Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043568

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043569

NUTRITIONAL FACTS





Ofena

Ofena


Product of Italy

16.9 FL OZ (500mL)

Ofena


Product of Italy

16.9 FL OZ (500mL)

Ofena


Product of Italy

16.9 FL OZ (500mL)


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043567

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043568

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043569

NUTRITIONAL FACTS





Ofena

Ofena


Product of Italy

16.9 FL OZ (500mL)

Ofena


Product of Italy

16.9 FL OZ (500mL)

Ofena


Product of Italy

16.9 FL OZ (500mL)


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043567

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043568

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043569

NUTRITIONAL FACTS





Ofena

Ofena


Product of Italy

16.9 FL OZ (500mL)

Ofena


Product of Italy

16.9 FL OZ (500mL)

Ofena


Product of Italy

16.9 FL OZ (500mL)


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043567

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043568

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043569

NUTRITIONAL FACTS





Ofena

Ofena


Product of Italy

16.9 FL OZ (500mL)

Ofena


Product of Italy

16.9 FL OZ (500mL)

Ofena


Product of Italy

16.9 FL OZ (500mL)


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043567

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043568

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043569

NUTRITIONAL FACTS





Ofena

Ofena


Product of Italy

16.9 FL OZ (500mL)

Ofena


Product of Italy

16.9 FL OZ (500mL)

Ofena


Product of Italy

16.9 FL OZ (500mL)


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043567

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043568

NUTRITIONAL FACTS





Ofena


Amount per Serving

Calories 120

Total Fat 14g

Cholesterol 0mg

Sodium 0mg

Protein 0g



Fat Cal. 120

% Daily Value


662310554 0043569

NUTRITIONAL FACTS





Ofena

project OFEna 01 02 03 04 05 06 07 08 09



page 128

project OFEna 01 02 03 04 05 06 07 08 09



page 130

09The key to becoming better observers of the world, through words and images, is to work with our senses to remember the impressions we experience and absorb. we rely on our senses for our survival.

project BRandIng 01 02 03 04 05 06 07 08 09

page 131 section IdEnTITy

Branding is the process of using a word or an image to identify a company or its products. also, it is what separates the competitors and helps the consumers remember a product. It is a promise of trust.

09/

brand/


page 132

Branding is the process of using a word or an image to identify a company or its products. also, it is what separates the competitors and helps the consumers remember a product. It is a promise of trust.

brand/

project BRandIng

class SELEcTEd

instructor cOMBInEd

audience PUBLIc

typeface VaRIETy

adjectives MEMORaBLE, BOLd

To create variety of brands that promote the companies and their

unique products. The goal in making these brands was to boost

their sales in the market or enhance their look and feel to stand

out among their competitors.

These marks stand for their quality and trust of the companies.

I think that when a good brand can sell and attract consumers

on an emotional level, the company is a successful one. a great

brand is one that last for many years and is memorable. I chose

to create these brands through hearing and observing people’s

likes and dislikes of many specific things that they have been

using in their daily lives.

objective

solution



CRAYOLA

CRAYOLA

page 134


CRAYOLA

CRAYOLA



McLellan Botanicals

McLelland Botanicals

page 136


McLellan Botanicals

McLelland Botanicals



upstep where kids meet culture


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HOME DEPOTBUILDING YOUR WORLD


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ROUND UP

SURIN ELEPH NT

ROUND UP

SURIN ELEPH NT


page 146

ROUND UP

SURIN ELEPH NT

ROUND UP

SURIN ELEPH NT



Minh Pham

Visual form

408.455.2134

[email protected]

minhphamvisual.com

academy of art University

79 new Montgomery, San Francisco, ca

Portfolio Seminar

Mary Scott

The key Bindery

Oakland, ca

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copyright © 2013 all rights reserved.

no part of this publication may be reproduced, stored in

a retrieval system or transmitted, in any form or by any

means, without the written permission of Minh Pham.

Mom, dad, Trang, Mia, dom, annie, nam, Tibeo, Mai, apo, Bora,

and Sammi. Instructors: Mary Scott, ariel grey, and Thomas

Mcnulty. I would not succeed in school today if it weren’t for you

guys. Thank you for all of your support and being there for me

when I really needed you.

thanks to

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