www.neighbourhoodinvestor.com

mini brand guidelines

introductionwelcome to our mini brand guidelines

Welcome to our little introduction to the Plus Dane Group brand guidelines.

For those who love this sort of thing, you can find the full brand guidelines on our new Ni-tranet.

For those of you who really don’t like this sort of thing, please read on anyway – there aren’t that many words, a lot of them will be useful to you in your daily work and some of them may even be of interest.

A great brand that is working well does three things:

•itweavestogetherthebreadth,depthanddiversity of what we do into a coherent story that can be told in many different ways

•ithelpseveryoneassociatedwithus-thepeople we serve, our staff, our partners - recognise us, reach us and support us

•itsupportsthewaywecommunicatewitheachother and the outside world

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Plus Dane Group identity

who we aretalking about ourselves

Here is how we describe ourselves using as few words as possible...

We maximise investment in neighbourhoods to enhance people’s quality of life, opportunity and choice.’For longer versions visit the brandroom.

‘

We refer to ourselves as: Neighbourhood investor, Plus Dane Group, or Plus Dane Group, Neighbourhood investor.

We always type Plus Dane Group with capital P, D and G.

The only exception is when the name appears in our logo.

When using Neighbourhood investor as a title, use a capital N and lowercase i (Ni ).

Our logo is Neighbourhood investor and is shown here.

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Plus Dane Group identityelementsour name and logo

It is important that this logo is used consistently and is not stretched or distorted in any way.

elementstone of voice

Our tone of voice is:

•confidentandself-assured–neverarrogant

•positiveandupbeat–butalwaysrealisticandfactual

• friendlyandopen–andreadytolistenandlearn

It is a tone that carries across all our work, including our face-to-face meetings, letters, emails, telephone calls, publications, website and events.

Example

Answer the telephone saying:

Good morning /afternoonNeighbourhood investor, Plus Dane Group Your name

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Plus Dane Group identityelementsour work in focus

Our work is about people, homes and neighbourhoods. The images we use reflect this. We have developed an image library for you to use and choose from. Here are some examples:

More images are available in the Ni-tranet brandroom.

elementsour work in colour

Our primary colour palette has been created to help bring our brand to life, support its visual elements and our tone of voice.

Our complimenting colour palette shown here is used within our PIER values and should feature secondary to our primary colours.

excellence respect passion innovation

Pantone 2593c

R132 G50 B155HtML 84329BC79 M100 Y0 K0

Pantone 424c

R112 G115 B114HtML 707372C0 M0 Y0 K65

Pantone 116c

R255 G205 B0HtML FFCD00C0 M15 Y94 K0

Metallic SilverPantone 877c

R193 G198 B200HtML C1C6C8C0 M0 Y0 K40

Pantone 485c

R218 G41 B28HtML DA291CC0 M100 Y91 K0

Pantone 369c

R100 G167 B11HtML 64A70BC65 M0 Y100 K8

Pantone 1665c

R220 G68 B5HtML DC4405C0 M69 Y100 K0

Pantone 2995c

R0 G169 B224HtML 00A49E0C100 M8 Y0 K0

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Plus Dane Group identitywho we areeveryday brand

Because we all communicate every day with lots of people, there are lots of ways we can all make use of our brand.

Here are just a few:

email signatureset in Arial 10pt

include:

•Your name•Job title•Team or department•Plus Dane Group•Postal Address•Direct dial telephone number•Mobile telephone number (if appl.)

•Email address•Web address•Hours of work (if part time)

email out of officeset in Arial 10pt

include:

• Expected date of return (or time if at a meeting)

• Colleague’s name to contact in your absence

• Colleague’s direct dial telephone number and mobile (if applicable)

• Do not leave the contact centre telephone number as a point of contact

Voice mail and out of office

Ask a colleague to pick up for you whenever possible.

Your voice mail message should contain;

• a contact name and number, within your team, to answer queries in your absence

• Your out of office message should contain the following information: ▷ Your name [at Plus Dane Group] ▷ Expected date of return [or time if at a meeting] ▷ Colleague’s name to contact in your absence ▷ Colleague’s direct dial telephone number and mobile (if appl.)

who we areeveryday brand

Under no circumstances should the message say to ring the contact centre telephone numbers.

Visit our brandroom on Ni-tranet to find:

• the most up-to-date version of our brand guidelines• templates for letterheads, business cards and much more• logos• our image gallery

Ask about becoming a Communications Champion and help us:

• share information• share best practice• manage the brand• review success

For more information about anything you have read here, please contact;

Clare Feeney on 0151 522 1339 or email: clare.feeney@neighbourhoodinvestor.com

Plus Dane Group identityand finally...our brandroom

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Plus Dane Group Baltimore Buildings | 13-15 Rodney Street | Liverpool L1 9EF | t 0151 708 0674www.neighbourhoodinvestor.com

Written and designed by Plus Dane Group Communications Team © February 2011

SGS-COC-005062