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of 62
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MINI Countryman DMINI Countryman Pre drive
Wachauring, May 2010
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MINI COUNTRYMAN.new Family member.
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All abou
MINI COUNTRYMAN.
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All about4. MINI Crossover Concept
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All about4. MINI Beachcomber Con
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4th Family Member 4 meters4 wheel drive4 doors4 seats
All about 4
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1Idea 2ca
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MINI Countryman Ideation.
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MINI CountrymanIdeation.
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Proportion Surface details
Graphic
Essential Design Parameter
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Proport
ion
MINI Typical : Roof / Window Graphic / Body /
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S
urface
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Side Scuttle
De
tail
s
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Side Scuttle
Functional Mini Logo
De
tail
s
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Evolutionary Headlight design
De
tail
s
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Evolutionary Headlight design
De
tail
s
Vertical 3Dimensional Rear Lights
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Insular Solutions.
De
tail
s
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De
tail
s Chrome & Britishness
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G
raph
ic
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G
raph
ic
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Mimik Gesture Posture Footprint
Anthropomorphic designParameters.
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Mimik Gesture
MINI Countryman Design.
Footprint
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Ruggedness Highlights Masculinity
Mim
ik
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New Headlight Outline as Differentiator
Mim
ik
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Design icon Hexagonal Front Grill underline
Mim
ik
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G
es
ture
Helmet Roof Highlights 4Door Emphasis
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G
es
ture
Shark nose pushes forward
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Dynamic Orientation emphasizes Agility
G
es
ture
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Parallelism
G
esture
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Ruggedness highlights masculinity
G
esture
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Blackband increases Ground Clearance
G
estu
re
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Character line: All 4 Emphasis
G
estu
re
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Cascading: Stance on the wheels
p
ostu
re
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Minimu Proportion: Maximum CabinFo
otp
rint
MINI D i I
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MINI Design Icons.
MINI C t I
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MINI Countryman Icons.
U ifi Diff ti t
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Unifier Differentiator
MINI Hatch.
MINI Countryman.
MINI C t Diff ti
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MINI Countryman Differentia
Helmet RoofHeadlights
Wh l D i
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Wheel Design.
Model differentiation Coope
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Model differentiation Coope
MINI Cooper S Countryman
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MINI Cooper S Countryman.
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MINI Cooper S Typical Icon Scoop feature Design icon Hexagonal Front Grill underlin
Mim
ik
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MINI Cooper S typical Iconic Bumper Features
postu
re
Ideation Process Priority M
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Ideation Process. Priority M
Proportion
Sculpture
Details
Graphic
Gesture Mimik Posture FootImportance(High)
Design Parameter
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Interior Ideation.
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Interior Ideat
Interior Id
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Interior Id
Essential Design Parameter
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Volume Surface Graphic
Essential Design Parameterinterior
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Form Language / Ellipse underlines Iconic Cha
Vo
lum
e
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Iconic (Semi)circular Element underlines Ident
Graph
ic
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Four Individual Seats.
MINI Center Rail Features
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MINI Center Rail Features.
MINI Countryman Key
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MINI Countryman Key.
Colour & Material Design
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Colour & Material Design.3 Character Worlds.
Rally
Treasure
Colour & Material Design.
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Colour & Material Design.Exterior Differentiation.
Colour & Material Design.
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Colour & Material Design.3 World Colours.
Colour & Material Design.
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Colour & Material Design.Colour Line.
Carbon Black
PolarBeige
Pure Red (opt.) / as contrastBlack
2010. The mINI Sixpack.
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Always open. Incredibly Mini.
All Four.
2010.The mINI Sixpack.
MINI Roadster Concept M
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MINI Design tea
Thank You!
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Thank You!