minimalDesigned and presented by: louis twelveStrategic Directions

2019-2022

Centering Community Power for Health Justice and Racial Equity

Increase capacity of basebuilding organizers to do what they do

better, faster, more sustainably, and more profoundly.

The Praxis Project

Make the case and provide evidence for directly investing in

basebuilding organizing as a strategy for advancing health justice

and racial equity.

Create space within traditional/professional public health for

authentic engagement with empowered community organizations.

Legislative advocacy that centers community priorities

Theory of ChangeBuild/Center Community

Power

Increased Agency to Shape Policies,

Systems and Practices

Basebuilding organizing is intrinsically valued

and directly supported More Just Society

Incubating and creating opportunities for shared learning—focus is basebuiding organizers:• Organizational Development• Program Design & Development• Organizing Practices• Political Education & Advocacy• Connecting and Networking

Praxis & Community basebuilderswork to build power through: • Youth and Community Member

Leadership Training & Development

• Advocate for more effective policies that center community health and racial equity

Positive Change across Determinants of Health Justice and

Racial Equity

Focus on local priorities to build power and change underlying conditions to promote health justice and racial equity across the social, environmental economic, and determinants of health and racial equity. Local priorities supersede national campaigns.

Traditional professions will see basebuilding community organizing as a necessary partner to achieve health justice and racial equity.Philanthropy recognizes value of directly supporting basebuildingorganizing for its own sake.

--Improve Health Outcomes

--Build Community Power

--Community Centered Activities/Impact

--Participatory Budgeting

Sugary Drinks—Why?

Previous StrategyPublic Health Perfect/Politically

ChallengedFailed 30 times

• 2 cents/ounce• Dedicated Tax—66%• Retail Tax—Felt at the Register• Focused on raising prices to curb

demand/consumption• “Success” if price of soda increased

resulting in decreased purchase

Berkeley StrategyPolitical Perfect/Public Health Good

Oakland, San Francisco, Albany

• 1cent/ounce• General Fund Tax (50%)

• Panel of Experts• Excise Tax Paid by Distributors• Focused on generating revenue to

address complex roots of diseases caused by overconsumption of sugar water

• “Success” defined by increased community knowledge, and behavior changes of folks receiving benefits of investment

Negotiation/Compromise

SSBPPE---Goals

Priority Strategies

Discussion?