Date post: | 18-Dec-2014 |
Category: |
Small Business & Entrepreneurship |
Upload: | matt-chwierut |
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MAVUSMinimum Adaptable Viable Urban Space
Problem:Planning and development process takes a lot of time and money, installs permanent static uses, and is usually done with input from a limited portion of the community.
Vision:
Minimum Adaptable Viable Urban Space (MAVUS)
Lean-startup process that can scale urban space from temporary use to permanent use and adapts to reflect continuous, current data streams of community feedback.
Business Model
Phase One: Now to 1 Year
Time/Location/Communication bracelets generate the data
Community-building feedback system
Phase Two: 1-3 years
$10,000
$50,000
$75,000
$150,000
$2,500,000
0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2
MAVUS – Cost / Timeline Comparison
Light Rail Bridge opens: September 2015
December 2014
June 2015 December 2015
June 2016
Commercial Tent
Shipping Container
Quonset Hut
Aircraft Hangar
Active Site Space
Pros: Easy installation Cons: Very temporaryCost: $50,000Scalability: YesPolicy: less than 6 months considered temporary
Commercial Tent
Pros: Size compatible, feasible for various uses Cons: Architectural styleCost: $75,000 Scalability: YesPolicy constraints: Requires approvals and improvements similar to permanent structures: parking, landscaping, design review
Hodgon Power Company office complex Herington, Kansas
Sony Music, Nashville, TennesseeRecording stuio/office
Quonset Hut
Pros: Easy to stack, market tested elsewhereCons: Perception Cost: $125,000Scalability: Yes Policy constraints: Requires approvals and improvements similar to permanent structures: parking, landscaping, design review
Shipping Containers
Pros: Large space suitable for multiple tenants and uses Cons: Size and cost equal to traditional building, timeline for construction Cost:$1.0M +Scalability: NoPolicy constraints: Requires approvals and improvements similar to permanent structures: parking, landscaping, design review
Aircraft Hangar
City of Portland Early Adopter Program
REGULATORY ROADBLOCK SOLUTIONS
Integrate site into EAP for:• Minimize need for Land
Use Approvals
• Exempt from zoning requirements for Parking, Landscaping etc
• Streamline building code regulations and review timelines
• Waive System Development Charges
• Reduce Business licenses and fees
Critical to the idea
• Data collection infrastructure
• Virtual community structure, community participation in future use
• Flexible regulations, light on policy
• Focused one-year business plan
• Long-term vision; clear value proposition from phase one.
Next Steps for MAVUS
• Research policy-realistic temporary uses
• Market-realistic uses (what things can actually get funded at what levels?)
• Mockup survey-monkey questions
• Fill out graph of uses…
• Actually do some of the numbers for the venue business model
Ideas to emphasize
• Realistic transition points and funding models at each stage
• Value to each user
• Beta-user ideas in different markets
• Long-term vision, with short-term as a potential vehicle