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Minimum Viable Belief: Experimentation in a Faith-Based Organization [Lean Start-Up Conference...

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STARTUPS What they look like from the outside… CHURCHES
Transcript

STARTUPS

What they look like from the outside…

CHURCHES

Startup

ENTREPRENEURS

What the best leaders in both do…

Church

ENTRAPRENEURS

Plant

Grow

Revitalize

Experiment

Forces at work…

Exponential

Change

Extreme

Uncertainty

C

H

U

R

C

H

Uncertainty…

0

5

10

15

20

25“Rise of the NONES”

1972 2010

Change…

0

1900

2100

2000

Followers

Denominations

Event horizon?

A denominational singularity?

And Murphy’s Law of human nature…

uncertainty

conformitydisunity

To survive a ride thru this wormhole…

must be lean, flexible, experimental, & driven by a…

Minimum Viable Belief

What

How

Why

What

How

Why

Why of

Whys

A vision that transcends existence

Rapid Iteration Prototyping (R.I.P.)Because it’s okay to let bad ideas die…

APPLYseasonal experiment

ASSESSour assumptions

MVB

vision

ADAPTprogram/product

Toss?

20 years of experimentation

Startup & Expansion

Member marketing, engagement, & giving

Community relief & development

Worship & education

Conflict transformation & social change

Prototyping program – Round 1Need: more young families with children

Fall 2010

Children’s service

pilot

Spring 2011

Focus group eval.■■

VISION

Summer 2010

Children’s service

design

■ ”it’s just what we asked for”

Prototyping program – Round 2

Summer 2011

Design tweak

Fall 2011

Children’s service

launch

Spring 2012

Team data analysis■■■

VISION

■ adults missed sermon

Prototyping program – Round 3

Summer 2012

Combined service

(best of both)

Fall 2012

Intergenerational

launch

Winter break 2013

Team data analysis■■■■

VISION

■ nursing moms not staying for fellowship

Prototyping program – Round 4

Winter break 2013

Holy Nursing

campaign design

Winter 2014

Holy Nursing

campaign launch

Spring 2014

Team data analysis■■■■■

VISION

■ staying, but more kids = more noise (tweaking continues)

Prototyping member giving – Round 1Need: giving consistent with vision

Summer 2007

Bells & Whistles

program purchase

Fall 2007

“B & W” pilotWinter 2008

Team review■■■■■

VISION

Toss

“B & W”

Keep

one term

Prototyping member giving – Round 2

Spring 2008

Keep

“Giving Estimate”

Fall 2008

“Giving Estimate”

campaign

Winter 2009

Team review■■■■

VISION

■■■ more gave, sooner, more generously

Prototyping member giving– Round 3

Spring 2009

“Reasons not to give”

Fall 2009

“Reasons”

implementation

Spring 2010

Team review■■■■■

VISION

■■■■ increased giving (during a recession)

Prototyping member giving – Round 4

Winter 2014

Killing the campaign

Spring-Fall 2014

Qtrly Town Halls +

Annual Ingathering

Winter 2015

Team review

? ? ?

VISION

What could startups steal from us?

Vision creates Culture

A lean, transcendent vision can create a

flexible, durable, self-guiding culture that

can outlast its founder.

Contact Info.

The Rev. Ken Howard

Rector

St. Nicholas Episcopal Church

about.me/ken.howard

saintnicks.compracticingparadoxy.com

301-704-3290


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