Minimum Viable Product

Doug Henderson - FrostHub

Friday, October 25, 13

Lessons Learned

• Difficult to figure out MVP

• We have built some functionality that is not valuable to the users

• Shorten the build-measure-learn cycle

Friday, October 25, 13

Lessons Learned

• Test with people you didn’t know before

• Users will always think they need something more

• Finding the right early adopters

• Continuing the conversations

Friday, October 25, 13

Don’t build this

Friday, October 25, 13

Build

Friday, October 25, 13

Sketching

Friday, October 25, 13

Concept Rev. 1

Friday, October 25, 13

Concept Rev. 2

Friday, October 25, 13

Detailed Design Rev. 1

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Detailed Design Rev. 4

Friday, October 25, 13

Build

Friday, October 25, 13

Next Steps

• Test with 10 companies

• Measure value

• Learn - tweak existing, add another feature

Friday, October 25, 13

Tools

• Lean Launch Lab

• Lean Startup Machine

• www.startuplessonslearned.com

• www.theleanstartup.com

Friday, October 25, 13