Ministry OF Women and Child Development

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Government of India has approved setting-up of POSHANAbhiyaan with a three year budget of₹ 9046.17 Crore commencing from 2017-18.

The focus is on the first 1000 days of the child andpreventive care for adolescent girls, women andmothers.

It also aims to reduce stunting from the existing38.4% to 25% by 2022.

Launch of POSHAN Abhiyaan

8th March 2018

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Prevent and reduce Stunting in children (0- 6 years) @ 2%

per annum

Prevent and reduce under-nutrition (underweight

prevalence) in children (0-6 years) @ 2% per annum

Reduce Low Birth Weight (LBW) @ 2% per annum

Reduce the prevalence of anemia among young Children(6-

59 months) @ 3% per annum

Reduce the prevalence of anemia among Women and

Adolescent Girls in the age group of 15-49 years @ 3% per

annum

Targets

Capacity Building- ILA - e-ILa

Incentives

Behavioural Change& Jan Andolan

Innovations

Common Application Software

Convergence

Components of POSHAN Abhiyaan

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ICDS-CAS

Capacity Building through Incremental Learning Approach

• 21 ILA Modules

• Key themes

• Maternal Nutrition,

• Newborn care,

• Breastfeeding Complementary Feeding,

• Management of undernourished children

• 21 e-ILA

Level of Engagement

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Community Based Events

• Conducted twice in a month, on defined Themes in guidelineby AWW at her AWC

Platform • IEC , Advocacy•Print , Mass media .•Mid media, Social Media ,Community Radio

Jan Andolan•Through involvement of Panchayati Raj.• Institutions/Villages Organizations/SHGs etc. •Wide public participation.

Behavior Change Communication (BCC)

Flexi -FundsInnovations

Incentives

State Level•Annually.•Based on achievement of goals.•Scaled as per population size.Based on experience

and identification ofGaps, fundsearmarked fordevelopment andimplementation ofinnovations.

• Funds Provided atState Level.

• To cater for regionalpeculiarities.

• Provides flexibility toStates.

Cash Award to Frontline Functionaries

•Performance based.• Includes AWWs, LS, ASHA, ANM

AWWs for ICT-RTM•Monthly - ₹ 500/-.•Performance based.

Innovation, Incentives, Flexi-Funds

Women & Child

Development

Health & Family Welfare

Drinking Water & Sanitation

Consumer Affair, Food &

Public Distribution

Rural Development

Urban Development

Tribal Affairs

Panchayati RajDept. of School

Education & Literacy , HRD

Information & Broadcasting

Converge at

National

State

District

Block

VillageNITI Aayog

Convergence

Programmes/Schemes Contribution towards Improvement Nutrition Status of Country

Convergence Mechanism under POSHAN Abhiyaan

National Council for Nutrition

Executive Committee

State Convergence Committee

District Convergence Committee

Block Convergence Committee

• Headed by NITI Aayog.• To meet once in 6 Months and Report to Hon’ble Prime Minister.

• Headed by Secretary, MWCD.• Participation by all converging Line Ministries, Selected States and

Districts (in rotation).• Number of Key decisions taken towards a Converged Approach.

Prepared of Plan through a Committee chaired by Chief Secretary

Submit District Convergence Plan to the State Government for approval and

for earmarking the financial provisions

Considering the need, each line Department at the block level to propose

their action plan for DCP. Involve PRI members actively in the assessing the

need and seek their suggestions.

Village Convergence CommitteeParticipation of field functionaries (ASHA, AWW and ANM and Day NRLM

workers ) along with sanitation and PRI workers be ensured (VHSND)

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Involvement of NIRD in POSHAN Abhiyaan

• 3rd National Council held on 14th Nov.2018 and mandated that all elected MPs, MLAs & Elected

representatives of PRIs be made aware about POSHAN Abhiyaan.

• Multi sectoral involvement is very important to prevent and reduce malnutrition.

• NIRD & PR is major stakeholder and their involvement is vital for POSHAN Abhiyaan.

• NIRD being a premier national centre of excellence in rural development and Panchayati Raj can help in

capacity building of:

▪ Rural development functionaries,

▪ Elected representatives of PRIs,

▪ NGOs and

▪ Other stakeholders

• Capacity building on POSHAN Abhiyaan would improve awareness on nutrition aspects.

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Involvement of NIRD in POSHAN Abhiyaan

• The Capacity building material has already been designed by MWCD especially

for PRI & SHGs

• The materials designed by MWCD are flyers, brochures, Posters dialog cards

etc.

• These materials are available in POSHAN Abhiyaan website under IEC advocacy

material link (https://www.icds-wcd.nic.in/nnm/home.htm) .

• Modules specific on nutrition & POSHAN Abhiyaan can be included in the

curriculum and training can be imparted to all the officials. The trained officials

can disseminate information further down to participants of NIRD.

THANK YOU

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