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Minock mock online strategy for rl

Date post: 15-Jan-2015
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Popular Tags:
social media outlets
social media interaction
website visits
brand events
new employees
rl retail locations
rl corporate interviews
sponsored events fashion
10
Online Strategy By: Melissa Minock
Transcript
Page 1: Minock mock online strategy for rl

Online StrategyBy: Melissa Minock

Page 2: Minock mock online strategy for rl

Iconic American

Luxury Brand

Majority of

website visitors are 18-49 year

old cacasion

s and African

Americans

Page 3: Minock mock online strategy for rl

Disconnected online presence

Hard to locate social media

Not using social media outlets to

full potential

Page 4: Minock mock online strategy for rl

“check in” at RL retail locations

receive special coupons or promotions

Page 5: Minock mock online strategy for rl

• blog about new items

• current trends

• possible outfit ideas

• celebrity spottings in the brand

• events sponsored by RL

Page 6: Minock mock online strategy for rl

• behind the scenes at sponsored events fashion shows, polo matches, etc..

• inside look into RL corporate

• interviews with Ralph

Page 7: Minock mock online strategy for rl

Link all sites to website

Page 8: Minock mock online strategy for rl

Designate a team of people to update all sites simulanteously and consistently…

…this will give them a cohesive message

Page 9: Minock mock online strategy for rl

Evaluate plan with sales,

website visits and social media interaction

September 2010 - September 2012

Page 10: Minock mock online strategy for rl

• the budget will be small because most social media is free

• no new employees will be needed, use same employees that are currently managing website, social media, etc

• more promotion will be needed around the holiday season


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