MINOR SPORTSOBSTACLES AND TOOLS

Wouter Pernet, Bram Riemaecker, Laurence Schepens, Ann-Sofie Holvoet

Content

Obstacles and Tools

Minor Sports

Adventurous Sports

Red Bull Crashed Ice

Conclusion

Minor Sports Hockey

Rugby

Volleybal

Obstacles and Tools

Not often in Media Rules are

unknown Other Culture Image of the sport

Competitive balance

Organise activities (Local) sport

heroes Big sponsors Initiation lessons Campaigns,

Discounts

Obstacles Tools

Other Minor Sports Surfing Judo Equestrian Swimming

Surfing History

Polynesia Hawaï Duke Kahanamoku

Popularity Around the world Belgium

Obstacles and Tools

Judo Popularity in Belgium

Our heroes disappeared

Problem

Consequence

Equestrian Not in ‘big’ media

Interest

Image

Growing popularity

Depends on culture Why people aren’t interested?

Swimming

Popular in America and Australia

Popularity in Belgium

Minor Sport

Conclusion

Adventurous Sports

Bobsleigh

Wildwater Kayaking

Bungee Jumping

Red Bull Crashed Ice Big sponsor

A lot of media attention

Spectacle

Conclusion Vicious circle

Money Publicity

Boost Good athletes Publicity