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BY
Sneha Patkar (066)
Priyanka Deshpande
Manjushree Kamble (100)Monika Shegokar (012)
Poonam Shinde (034)
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Contri utions of mitz erg to
strategic management
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The FivePsThe FivePsThe FivePsThe FivePs
Plan
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The FivePsThe FivePsThe FivePsThe FivePs
PloyPlan
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The FivePsThe FivePsThe FivePsThe FivePs
PloyPlan
Pattern
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The FivePsThe FivePsThe FivePsThe FivePs
PloyPlan
PatternPosition
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The FivePsThe FivePsThe FivePsThe FivePs
PloyPlan
PatternPosition
Perspective
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Strategy as plan - a direction, guide, course of action- intention rather than actual;
Strategy as ploy - a maneuver intended to outwit acompetitor;
Strategy as pattern - a consistent pattern of pastehavior - realized rather than intended;
Strategy as position How companies relate to theircompetition and mar ets
Strategy as perspective - Changing culture to achieve
success
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Plan
It is a set of consciousl intended courseof action, aguideline (or set of guidelines) todeal witha situation.
this definition strategies have twoessentialcharacteristics:
) Theyaremade inadvanceof theactions to which theyapply
) Theyaredeveloped consciouslyandpurposefully
- Strategy is aplan, a "how," ameans of getting fromhere tothere.
- For manyof us a "strategy" is aplan- a consciouslyintended courseof action, general or specific. It isassociated withdeli erate leadershipand is createdaheadof events, thought out y someone, often
documented- aproduct/outcome that helps to target action
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Ploy
Ploy is anaction calculated to frustrate the
competitor andgain the indirect
advantages.This maydefer, confuseor prompt a
competitor to takeactionor not to take
action.
Example : ac onald's Healthy livingCampaign
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Pattern
Strategy is apattern ina streamof actions ;
for example, a company that regularlymarkets veryexpensiveproducts is usinga
"highend"
strategy.
A patternmakes a strategy consistent inehavior, whether or not intended
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Position
Strategy is aposition- specificallyameans oflocatinganorganisation inan "environment
Strategy is position; that is, it reflects decisionstooffer particular products or services inparticular markets.
Eg.
c onalds wants to e loveddue to their
slogan: Im lovin it
Hondaadoptedanew slogan topresent itself tothe customers : oumeet thenicest peopleonaHonda.
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Perception
Understand strategy
Collectiveminds
Judgingopportunities
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THAN OU!!!
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Any Questions??