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MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason

Date post: 22-Jan-2015
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bitly's Hilary Mason at BISG's Making Information Pay 2013 on how "Data Gives Us Superpowers."
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Hilary Mason Chief Scientist, bitly @hmason [email protected] Data Gives Us Superpowers
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2. {"a": "Mozilla/5.0 (Windows NT 6.1)AppleWebKit/537.31 (KHTML, like Gecko)Chrome/26.0.1410.64 Safari/537.31", "c": "US","nk": 0, "tz": "America/Chicago", "gr": "TX","g": "126F3CN", "i": "xx.xxx.xxx.xxx", "h":"126F3CM", "k": "xxxxxx-xxxxx-xxxxx-xxxxxxx","l": "raycom", "al": "en-US,en;q=0.8", "hh":"bit.ly", "r": "https://www.facebook.com/", "u":"http://www.kltv.com/story/22237743/document-sheds-light-on-events-leading-up-to-longview-standoff?utm_content=bufferf4a8d&utm_source=buffer&utm_medium=facebook&utm_campaign=Buffer","t": 1368478799, "hc": 1368476067, "cy":"Longview", "ll": [32.500701904296875, -94.740501403808594]} 3. BIG data? 4. [excel] 5. DataBIG 6. usefulBIG 7. smallBIG 8. [why now?] 9. Data. 10. CPUs. 11. Algorithms! 12. Data scientists?awesome nerdsengineeringmathsocialscience communicationnerdsnerdsnerdsnerds 13. https://github.com/bitly/dablooms/issues/35http://bit.ly/12aUf3F 14. http://bit.ly/xj57gS 15. 10s of millions of URLs per day 100s of millions of clicks per day 10s of billions of URLs 16. (not the whole internet, just the bitpeople are paying attention to) 17. Your social network is NOTmy social network. 18. http://tweet.onerandom.com 19. Identity? 20. Geography? 21. [pizza in california] 22. Networks impact behaviors. 23. twitter 24. facebook 25. tumblr 26. Devices also change behavior. 27. This is the real world. 28. Revolution. 29. 66 30. What People ShareWhat People Read 31. Things people share: 32. Things people click: 33. the cutest kitten 34. ` 35. How To Fix Popchips Racist Ad Campaign - Anil Dash+Is Ashton Kutchers New Brown Face Popchips Ad Racist? WSJAshton Kutchers Popchips Ad Pulled After Racist Outcry - ABC News 36. What is the internet payingattention to? 37. Realtime search. 38. Stories: more than just links 39. [story api] 40. Content is not naive. 41. 125 42. The right audience is better thana big audience. 43. 127 44. Conversation is a beast. 45. 129 46. Surprise & Delight 47. http://bookbookgoose.com 48. 133 49. Surprise! 50. [email protected]@hmasonThank you!


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