PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
Mirek Wasowicz
The segmentation of ONE
MARKETING TECHNOLOGY. SIMPLIFIED.
PROPRIETARY & CONFIDENTIAL
LIVE MARKETER
PROPRIETARY & CONFIDENTIAL
MEET PAULINA
PROPRIETARY & CONFIDENTIAL
ENTRANCE: 0
EXIT: 28
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
EXIT: 35
(+15)
ENTRANCE: 20
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
value: 0,5 EUR
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
EXIT: 92
(+62)
ENTRANCE: 30
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
value: 2,0 EUR
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
ENTRANCE: 92
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
ENTRANCE: 92
EXIT: 120
(+28)
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
ROPO
PROPRIETARY & CONFIDENTIAL
ENTRANCE: 120
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
ENTRANCE: 120
CNV: 183
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
show: 40%
spend: +13%
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
EXIT: 75
(+60)
ENTRANCE: 15
PROPRIETARY & CONFIDENTIAL
CRM
iOne profiling engine
Paulina
1
2 3
4
entry score: 15
exit score: 75
▵60 Orchid
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL
PROPRIETARY & CONFIDENTIAL