Miriam Rich, Virginia Tech

IPM CRSP Publicity – Your Role

The IPM CRSP image:• Impact oriented• Innovative research• Participatory approach

To support our mission of communicating positive impact of IPM around the world

1. The Web

How? By telling stories via. . .

2. Print Media

Example : USAID’s “Telling Our Story”

Case Study:

New Irrigation Techniques Help OaxacaEfficient Irrigation System Raises the Water Table and Increases Farmer Income

- Challenge

- Initiative

- Results

Where to find . . .

www.usaid.gov/stories →

• Success Story

• Case Study

• First Person

• Before and After

• Photo and Caption

• People read differently on the web

• Think of your audience

The Web – some pointers

Our Audience

• USAID Headquarters

• BIFAD• Host country media• Host country

governments and scientists (other IPM practitioners)

• Your college community (students, other faculty, administrators) or your organization

• U.S. Congress• U.S. Citizens• International

Organizations

Print Media – Success Stories

• What was the problem?• What did your research

show?• What did you learn?• What did your

intervention do?• What were the results?

The impact?

Photos – How to take, what format

• Take pictures of someone doing something

• Don’t center everything!• Think impact, focus, and

contrast

Not so useful, for our purposes

Much better

Photos of bugs!

The unexpected perspective!

Photos - format

• Send in jpeg files• Don’t send photos in

a Word document or PowerPoint file

• 300 dpi for print;72 dpi for web

• Send a CD!

300 dpi – print; 72 - web

USAID Branding

Use the logo!

Find info on branding at:

www.usaid.gov/branding/

Check out their branding newsletter

The most important thing . . .

Is just send us stuff! Even if it’s only an idea.

mrich@vt.edu

Current web site:www.oired.vt.edu/ipmcrsp

Beta of new web site:www.oired.vt.edu/ipmnew