Miritec was a technical contractor for the development of “Bobyk” promo by Coca-Cola in Kazakhstan and Kyrgyzstan

BOBYK PROMO BY COCA-COLA IN KAZAKHSTAN AND KYRGYZSTAN

THE COCA-COLA COMPANY

For years the Coca-Cola Company has been known

worldwide. Millions of people associate this name with a

refreshing drink, and its taste is familiar to them since

childhood.

The history of Coca-Cola counts more than 120 years and

today it has resulted in more than 2800 drinks, produced

and sold in about 200 countries. Company owns 4 out of

5 the most popular beverage brands.

Globally, Coca-Cola is:

№1 by sales of juices, soda and juice-containing

beverages;

№ 2 on the market of performance drinks;

№ 3 in the bottled water industry.

CHALLENGE

The promotion implied attraction of maximum audience

by means of a video mechanics that was to enable an

opportunity to broadcast text (names) and graphic

(photos) content, entered by participants, in the promo

clip of the campaign. Aside from personalized video

CUSTOMERThe Coca-Cola Company

INDUSTRYBeverage

CHALLENGEIncrease of promo’s viral effect by means of the video mechanics implementation.

BUSINESS BENEFITSInvolvement of users from Kyrgyzstan has exceeded the expected results by 135%.

TECHNOLOGIES AND METHODOLOGIESProgramming languages – PHP, Java, C++

Methodology – Waterfall model

http://shareacoke.coca-cola.kz/

generation, there should have been a way for user to easily

share it across social networks. Video mechanics was

planned to be a part of Coca-Cola promo in Kazakhstan.

Meantime, people of Kazakhstan and Kyrgyzstan were to

receive an opportunity to create personalized cans and

share them in social feeds the same way.

TASK

Technical requirements for the mechanics determined a

number of tasks to get accomplished. They included the

development of a universal platform for any video,

designed by an advertising agency in charge of the

promotion. Additionally, it should have been handy for

users of both countries and therefore resistant to high

loads. Generation of a personalized video demanded for

real-time moderation of the entered content (text and/or

photos).

SOLUTIONS

Prior diving into technical works, the collection of data

about the most distributed names in each country was

conducted. Government statistics agencies of both states

had provided lists carrying more than 1 thousand names

FUTURE STEPS

integrate the platform with more social networks

(Youtube, Ok.ru, Moy Myr, Twitter);

implement it for bigger audience coverage from

other CIS countries and related languages;

enhance its operation speed by 30%;

develop a mobile app of the platform.

CONTACT US

www.miritec.com

marketing@miritec.com

4, Ivan Lepse Boulevard, Kiev, 03680, Ukraine

+380 44 359-05-90

that were added to the mechanics in advance.

To implement a video social mechanics, the project team

has covered:

development of its platform by means of Amazon

Web Services cloud;

creation of a rendering tool to introduce texts and

photos in the promotion video;

integration with social networks;

development and incorporation of a mobile version

of the platform.

Miritec was a technical contractor for the development of “Bobyk” promo by Coca-Cola in Kazakhstan and Kyrgyzstan

BOBYK PROMO BY COCA-COLA IN KAZAKHSTAN AND KYRGYZSTAN

BUSINESS BENEFITS

Currently, the promotion is still live, but users’ involvement

remains high since the very start.

In Kazakhstan the number of generated cans exceeds the

number of created videos by 60%. Surprisingly, Kyrgyzstan

outranges Kazakhstan in the number of generated virtual

cans by 20%.

TESTIMONIALS

“Every member of Miritec team may be proud of working

upon “Bobyk” project. Without any intention we have

implemented an unprecedented technology. To date, its

value is recognized by numerous participants of the

promo, who have created at least one personalized video.

In fact, our programmers had to complete this technology

within days. “Bobyk” thereby is an example of how

consistently and effectively our guys can cooperate

altogether, and this project is indisputably a result of a

true team work.”

Evgeniy Solovyev, CTO, Miritec

“This project was realized in the shortest terms that

originally seemed indeed impossible. In 4 weeks a few

Java programmers developed 4 primary components of

the system, responsible for in-picture graphics, assembly

of shots into a video set, video presentation via web

services and, more importantly, a full-featured GUI editor.

The latter allows editing in-picture graphics and

generating a video preview. In terms of extreme time

limits, we used a maximum number of open source

products. I am pleased that our work has resulted in

generation of dozens of thousands of videos.”

Maksim Kulik, Senior Developer, Miritec

PROMO MECHANICS

CUSTOMERThe Coca-Cola Company

INDUSTRYBeverage

CHALLENGEIncrease of promo’s viral effect by means of the video mechanics implementation.

BUSINESS BENEFITSInvolvement of users from Kyrgyzstan has exceeded the expected results by 135%.

TECHNOLOGIES AND METHODOLOGIESProgramming languages – PHP, Java, C++

Methodology – Waterfall model

http://shareacoke.coca-cola.kz/

CONTACT US

www.miritec.com

marketing@miritec.com

4, Ivan Lepse Boulevard, Kiev, 03680, Ukraine

+380 44 359-05-90

1. Authorization 2. Video generation process 3. The finished video