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7/7/2014 Articles by Miryam Muller » ESP Trendlab
http://trendlab.esptrendlab.com/articles/byauthor/2326 1/2
MIRYAM MULLERit fits!Amsterdam
Born and raised in Amsterdam, the Netherlands,Miryam has always a been a traveler, in searchof new things to discover.
High school introduced her to conceptual art,music and audio visual, broadening her creativevision. An early interest in trend forecasting -being able to creatively drive people towards“new ways of thinking” - evolved in her studyingAll Round Styling at the Artemis Academy inAmsterdam, where she majored in Prognosesand Media Branding. All these acquisitions arefactors she adapted into her ways of working asa trend-analyst/blogger, which she has beendoing the last 4 years for Dutch Consultingagency ItFits Forecasting.
Her interest in theory, criticism, journalism andhistory developed her affinity for writing.Miryam believes that “stories are at the heart ofall human creativity,” and everything we make,build, record or write can be found a long thejourney.
Miryam focuses strongly on trend research andwrites about lifestyle andenvironment, gathering information from all
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7/7/2014 Articles by Miryam Muller » ESP Trendlab
http://trendlab.esptrendlab.com/articles/byauthor/2326 2/2
fields: nature, travel, art, fashion, food,
technology and health care. By being young of
nature, she has a strong connection with all
fields, making her able to trace new trends of
different markets from a very early stage. Her
articles are informative yet uncomplicated,
inspiring people to get from their A to B.
Her eco-conscious spirit transcends largely into
her work and being able to "contribute and
create a more sustainable world is essential to
her well-being”.
Besides writing for the it fits! blog Full Insight,
a free access resource for creatives which was
launched in 2012 as a platform for new and
developing trends, Miryam also has written
articles and blogs for various Dutch publications
and websites, centered around design, lifestyle
and quality in every aspect of life.
Currently, she is also writing for ESP Trendlab in
the domains of fashion, design, lifestyle and
travel.
To get in touch, just send an email or find
Miryam on Twitter, Instagram or Facebook.
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