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OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
| Date post: | 24-Dec-2014 |
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Education |
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OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS OPPORTUNITY
48 Million
122 Million people play, orhave played an instrument
155 Millionwish they did
Lots of PeoPLe Play MusicA Top Down View
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS OPPORTUNITY
3.2% Digital Sheet Music
96.8% Traditional PrintedSheet Music
Music eDucAtioN
• $9B spent on music education annually• $3.8B spent just for children ages 11-16• 87% of school musicians have a game console, iPhone or iPad
sheet Music
• $580M in annual traditional sheet music sales• $19M in annual digital sheet music sales• Online sheet music sales rose 20% from 2008 to 2009, and 25% from 2009 to 2010
sheet Music eDitor softwAre
• $90M market • Sibelius and Finale combined have over 2.75M users at an estimated value of $51M
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
the tooLs for DIgITal MUsIc leaRNINg Are INsUffIcIeNT
PROBleM
• Educators are not harnessing technology to make music education affordable and effective• Musicians want digital sheet music but current alternatives are lackluster• No consolidated platform for engaging within the music community
Musicians Want a Cost Effective Way to Learn Quickly and Easily but Both Students and Teachers Need Better Tools
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
An immersive and complete platform for musicians
• Buy, store, and publish digital sheet music
• Real time pitch detection, feedback and analysis
• Social tools for sharing audio and video recording
• Annotated Music By The Masters
• Recital Repertoire From Leading Conservatories
and Music Schools
• Comprehensive distribution deals with major music
publishers and content providers
• Crowdsourced content from the music community
• Premium content with unmatched pricing
• Revolutionary unhindered access to individual parts
without surcharges and extra fees
Sonata
sOlUTION
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS sOlUTION
• Organizes sheet music for any way a musician works• Beautiful display of sheet music and other content• Elegant sharing for audio, video or annotations• Annotate as easy as scribbling or highlighting• Optimized for devices ensuring speed, performance and readability• Easy-to-use interface stays out of the way to allow musicians to learn, play and perform
ALL the stANDArDs of PAPerwithout the PuLP
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS sOlUTION
uPLoAD & PubLish coNteNt Provides tools for musicians to store, organize, and monetize their
sheet music, lessons, lesson plans and video
• Sonata is to sheet music what Kindle is to books• Compatible with universal sheet music formats (Music XML)• Crowdsourced content augments commercial content for unlimited variety• Ideal for cottage industry where musicians look to augment income• Fits with the inherent social context of music
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS sOlUTION
Sonata eNterPrise the Institutional Version
• All the technology of Sonata powered for
institutional learning
• Easy integration with leading educational
platforms
• Unmatched assessment tools never before
available to music teachers
• Versatility for uploading lesson plans, annotated
music, exercises and methods
• High quality content at half the cost of
traditional sheet music
• Parental support tools for nurturing student
practice
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
sheet Music forMAt
PoLyPhoNic Pitch DetectioN
store
TecHNOlOgY
• Interactive Digital Sheet Music Format which listens and gives feedback
• The most complete and dynamic sheet music technology ever created
• Patent-Pending Technology that listens to notes being played, and in real time
digitally processes audio to identify the correct note
• Digital content changes dynamically without updates to the app
• User friendly back-end system that makes changing content easy and fast
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
soNAtA soNAtA eNterPrise
• Free “Lite” version• $9.99 Download Price• Content on Demand ($1.99-$29.99)• Subscription Service For Unlimited Downloads ($ TBD)
• Three-Year Contracts• Teacher Version $150• Student Version $25 Annually Per Seat• Professional Development $3,500 • Service Contract $1,500
BUsINess MODel
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
soNAtA soNAtA eNterPrise
Market Segments
• Independent Music Teachers• Music Students• Ensemble Leaders• Professional and Performing Musicians
Promotion
• Music Technology Conventions• Music Associations• Mobile Networks with Demo/Psycho Overlays• Music Publications• Blogs, Search & Online• Direct Marketing
Market Segments
• Music Conservatories• Colleges• K-12
Promotion
• Music Education Conventions• Trade Publications For Music Education• Music Education Blogs, Search & Online• Strategic Partnerships With Foundations, Symphonies, Universities
sTRaTegY
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
• The leading interactive music education website • Geared toward schools, emphasis on evaluation and grading • Delayed feedback on accuracy of notes being played • No polyphonic pitch detection or content creation
.COM
• The leader in online sheet music sales • Limited number of prints • Only viewable in special PDF viewer • No interactive element
• Sheet music / standard music notation with pitch detection• Focus on tempo detection for page turning• No educational emphasis
• Early traction with colleges• Extensive annotation and sharing options• Designed to behave like paper music• Still in private Beta
• Import PDF’s via Dropbox, web-browser, or iTunes• Annotate, sharing capabilities, and interactive page turning
• Uses Scorch technology (Sibelius) with over 100,000 Hal Leonard titles• Can import PDFs but has no annotations
cOMPeTITION
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
JoNAthAN NesvADbAMusic Director
heeNA rAstogiSenior Software Architect
Aviv griLLCEO & Co-Founder
JoseLLe hoCreative Director & Co-Founder
cyNDi MitcheLLVP of Operations
Mihir sArkArVP of Research
ryAN tsukAMotoCTO & Co-Founder
• 19 years professional performing musician • 5 years experience in music industry • 7 years reccording engineer experience
• 10 years programming experience • 5 years iOS programming experience • USC M.S. as a Creative Technology major
• 2 years as an executive assistant in film & tv • 8 years sound engineering expirence • managed the release of a dozen iOS apps
• 11 years illustration & animation experience • 6 years UX/UI experience • Art Center College of Design honors B.F.A.
• 30 years in executive leadership • 30 years business & launch specialist • Cornell M.S. in Engineering
• PHD from MIT in Music Technology • 15 years programming experience • 18 years music theory & composition
• 9 years video game coding experience • Concert violinist & trained in music theory • Studied physics & mathematics at CalTech
TeaM
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS INVesTORs & PaRTNeRs
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
$600K Angel Round
Led by GOOGLE VENTURES with JUSTIN TIMBERLAKE of Tennman, DAVE MCCLURE of 500 Startups, LAURA ZISKIN Executive Producer of Spiderman 1, 2 & 3
$2M Series A Round
Led by Hong Kong based MIND FUND and DETROIT VENTURE PARTNERS
