Missing in Action Dissemination via Social Media by Pain-focussed and General Medical Journals Allen HG1, McAuley JH1, Moseley GL1,2 1 Neuroscience Research Australia, Sydney, Australia 2 Sansom Institute for Health Research, University of South Australia, Adelaide, Australia.

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What is Social Media?

Social media are media for social interaction, using highly accessible and scalable communication techniques.

Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue Wikipedia 6 June 2011

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What does that mean?

A way to reach a specific audience With targetted information On a variety of platforms

Moving from static web pages To dynamic sharable content Communicating in a variety of ways

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Nature  469,  286-­‐287  (2011)  bodyinmind.org

What relevance does this have to Research?

Nature  469,  286-­‐287  (2011)  

Aim of this Study

Do  they  have  a  Social  media  Presence      If  so,  do  they  ParDcipate    And  do  they  have  Influence  

Are Medical and Pain Journals engaging with social media?

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Methods

Top Medical and Pain Journals 10 Medical, 6 Pain Journals by impact factor

Participation number of posts over one month (Jan 2011)

Influence Hubspot’s Twitter &Facebook Grader

Social Media Presence Searching on: Journal Website Google, Facebook, Twitter & YouTube

Results – Medical Journals

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www.BodyInMind.org  

Results – Medical Journals

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Results – Pain Journals

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Results

Conclusion

Top medical journals use social media to disseminate their content Pain-focussed journals have no social media presence However, we do not yet know if dissemination via social media has any impact on clinical practice

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Missing in Action Dissemination via Social Media by Pain-focussed and General Medical Journals Allen HG1, McAuley JH1, Moseley GL1,2 1 Neuroscience Research Australia, Sydney, Australia 2 Sansom Institute for Health Research, University of South Australia, Adelaide, Australia.

bodyinmind.org