SETTING GOALS FOR JAVA RAIZ

ESTABLISH CLEAR

BUSINESS OBJECTIVES

Note to self…

1) TAKE A BREAK TODAY!2) PRIORITIZE! PRIORITIZE?3) BREATHE, ONE, TWO, …

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JAVA RAIZ WILL BE ON THE SHELF OF AT LEAST 30 STORES AT THE END OF 2013!

1ST

OBJECTIVE

AND WILL GROW BY 2 STATES EVERY SIX MONTHS UNTIL JAVA RAIZ IS

NATIONWIDE

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JAVA RAIZ WILL BE EARNING $10,000 QUARTERLY IN 2013 AND WILL DOUBLE OR

TRIPLE SALES EACH YEAR AFTER

2nd

OBJECTIVE

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JAVA RAIZ WILL CONNECT WITH AT LEAST ONE ‘LIKE-MINDED’ BUSINESS A MONTH TO BOOST MARKETING RESOURCES

“A RISING TIDE LIFTS ALL SHIPS.”

3RD

OBJECTIVE

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4th

OBJECTIVE

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JAVA RAIZ WILL EXPAND SALES BY DEVELOPING ONLINE CONNETIONS THRU ALL THE SOCIAL MEDIA CHANNELS, i.e., FACEBOOK, TWITTER, NEWSLETTER, etc.

THE OBJECTIVES WILL BE MEASURED BY THE NUMBER OF JAVA RAIZ BAGS THAT ARE SOLD AND REVENUE GENERATED

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MEASURABLE OBJECTIVES

FIRST…

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THE SOCIAL MEDIA METRICS WILL HELP TO VERIFY WHETHER THE OBJECTIVES ARE MOVING JAVA RAIZ IN THE RIGHT DIRECTION TO REACH LONG TERM GOALS

SECOND…

I WILL ALSO MEASURE BY LOOKING AT THE SHORT TERM OBJECTIVES AND DECIDE WHETHER THEY ARE GETTING ME CLOSER TO MY LONG TERM GOALS - MY BHAG

THIRD…

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I WILL EVALUATE ON A MONTHLY BASIS AND TAKE THE NECESSARY ACTION-AND THE STEPS TO CORRECT OBJECTIVES TO GET BACK ON TRACK TO THE FINAL GOAL

AND FINALLY

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ATTAINABLE

BETWEEN MYSELF, MY MARKETING GURU AND MY SUPERMAN WEBSITE DEVELOPER, WE WILL ESTABLISH A HIGH NUMBER OF ONLINE CUSTOMERS, BASED ON ‘REACHING-OUT’ TO SOCIAL MEDIA AVENUES LIKE FACEBOOK, TWITTER, BLOGGING, ETC.

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AND WITH THE COMBINED BUSINESS INTELLIGENCE OF THIS TEAM…WE CAN SUCCEED!

I WILL CHECK OUT OTHER COMPETITORS ON HOW THE ARE ADVERTISING THEIR PRODUCT, THEIR DISPLAY, THE NUMBER AND TYPE OF PRODUCTS SELLING AS WELL AS THEIR COST

RELEVANT

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AND I WILL TAKE THE NECESSARY STEPS TO ASSURE JAVA RAIZ IS ON THE COMPETIVE EDGE AND I AM REACHING MY ‘IDEAL CUSTOMER’

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TIME BOUND

I CAN AND WILL ACHIEVE MY SPECIFIC GOALS WITHIN FIVE YEARS.

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EACH BENCHMARK WILL HELP EVALUATE MY SUCCESSES ALONG THE WAY

TO TURN OVER THE COMPANY TO SOMEONE ELSE TO RUN OR SELL IT OFF TO A LARGER COMPANY, LIKE CEREAL OR RAISIN, ETC.

AND MY BIG HAIRY

AUDACIOUS GOAL –

‘BHAG’ IS…

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AND THEN I CAN HEAD OUT TO THE BEACH IN COSTA RICA, HAWAII, GALAPAGOS ISLANDS, ETC., UNTIL I’VE GONE CLEAR AROUND THE WORLD… JUST LIKE JAVA RAIZ WILL DO SOMEDAY!

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