8
2017 media kit
2017 media kit
Harpoon Digital partners with agencies and advertisers interested in an integrated approach for their digital media strategy and buying needs. Harpoon Digital uses its extensive resources—unmatched research, first-party insights, exclusive data and tools—to provide a unique and powerful perspective, coupled with a highly-experienced, highly-involved and highly-invested team, to deliver significant value and positive results to each custom-built plan.
mission
abouT
1968 200 founded est. digital group
What Clients Can ExpectA unique POV: Well thought-out,methodical and logically-constructed strategy, rooted in data.
born from mn i.
med ia strategy, p lann ing ,
buy ing , and execut ion .
– In-Depth Audience Analysis
– Target Audience Identification
– Thematic Development and Alignment
– Integrated and Balanced Approach
– Partner and Vendor Intelligence
– Inter-Agency Collaboration
– Best-in-Class Campaign Execution and Meticulous Reporting
– Topical Educational Series
Services
in good company
our process
– Client Brief – Audience Identification & Analysis
– Competitive Research
– Partner RFPs – Site Evaluation – Media Plan Approval
– Omnipoint Research – Budget & Market Allocation – Media Tactics Selected – Thematic Alignment – Media Strategy Development
– Creative Trafficking & Tagging – Weekly Reporting – Ongoing Optimizations – KPI Tracking
audience insights
pLanning
campaign management & optimiZation
strategy
vicki brakL
rob moorematthew fanelli
dean w. mcclearnVP, Marketing
Senior VP, SalesSenior VP, Digital
Associate Director, Account Development
Vicki oversees corporate advertising, branding, go-to-market strategies, sales development, and business-to-business marketing for both MNI, Targeted Media Health, and Harpoon Digital.
A 16-year multi-channel marketing veteran with a rich background that spans executive management, strategy, branding, positioning, promotion, experiential and event planning, public relations and internal communications, Vicki has extensive experience developing innovative multi-platform brand plans and media strategies.
She has crafted and executed high-impact marketing plans for Pepsi brands, Walmart, Bank of America, TD Ameritrade, Citibank, Skinny Water, and countless others.
Rob came to MNI with years of experience building successful relationships, most recently as Director, Corporate Partnership Marketing for Brooks Brothers. Previously, he spent sixteen years at American Express, most recently as VP-Corporate Affairs and Communications. Rob spent ten of his years in the Establishment Services division of American Express, where he worked as a Senior Marketing Manager, Director of Account Development, and Director of Regional Marketing.
Matt is a recognized leader in online advertising strategy and management, with almost 20 years of experience. He played a significant role in the development of MNI’s big data solution, Omnipoint, our proprietary market-collection and media-performance analysis tool.
His past experience includes Online Advertising Director at Gannett and Regional Sales Manager at tradeout.com
Matt is involved with numerous industry affiliates, including Media Buyers/Planners Network, Automotive Digital Marketing, Revedia Group, Online Advertising Professionals, ThoseIn Media, and the IAB.
With a track record of no-boundaries thinking, Dean and the Harpoon Digital team consistently drive growth for clients. Since the launch of Harpoon Digital, Dean has fostered new partnerships with leading companies across various industries, including CPG, Retail, Insurance, Travel, and Real Estate.
Before joining the Harpoon Digital team, Dean had seven successful years as an Account Executive at MNI Targeted Media Inc. His 15+ years of digital experience includes Cox Enterprises, where he assisted in the transition from print to digital through AutoTrader and AutoMart.com. At Metro International, he successfully encouraged international telecom and healthcare clients to localize their messaging in the U.S., Canada, and European cities.
Leadership
