FILE #3Let’s Clear Up The Confusion

Right Off The Bat

MISSION M3BBig Dog Innovations’ mission to get each part of the

MARKETING 3.0 BLUEPRINT (the ROADMAP to the new world of marketing) into the hands of elite marketing

executives – WORLDWIDE – who are highly desirous of INNOVATING their marketing models.

ACCESS AND/OR SUBSCRIBE TO ALL FILES IN THIS SERIES AT: HTTP://WWW.BIGDOGINNOVATIONS.COM/MISSIONM3B

In talking about the change…(communication platforms & new consumer/commercial habits)

…and new outcomes,… (marketing contributing more to the bottom line)

…it’s important to get a good sense of the ingredients that go into “the new mixture”

Clarity can perhaps be obtained by categorizing much of the net-new “change” into four primary groups:

1) Platforms - including

optimized Traditional Media

as well as New Media

2) Communications Directions - strategic combinations of traditional “outbound marketing” mingled with new media “inbound marketing” - both with increased instances of ongoing two-way dialogue

Clarity can perhaps be obtained by categorizing much of the net-new “change” into four primary groups:

3) Marketing Lifecycles - where two-way dialogue can be “wireframed” for scalable nurturing

Clarity can perhaps be obtained by categorizing much of the net-new “change” into four primary groups:

4) Changes in consumer/commercial behavior

Clarity can perhaps be obtained by categorizing much of the net-new “change” into four primary groups:

From an illustrative point of view, it looks

like the following…

Increased Conversions

LoweredCosts of Acquisition

IncreasedInsight

As communications increasingly shift towards some form of digital messaging - and while analog communications will still be around for a long time to come - the maneuver becomes:

Knowing what percentages of shifts should be made

Understanding the new sequences - while strategic integration and shifts towards digital media are taking place

The trend is towards increased

digital communications investments…• What %?

• What sequence?

• What strategy plan revisions?

Direct

Social Media

Online

Mobile

LESS MORE

MORE MORE

LESSMass

Advertising

Some OpinionsFor New Media: For Traditional Media:

Don’t apply old marketing practices to new media formats.

Recognize there are multiple opportunities to make traditional media more effective by aligning it to digital.

“Apps,” new technologies, and platforms aren't enough; think “voice of customer marketing” strategies.

Digital “alignment” means you can increase instances of two-way dialogue, activity capture, and follow-through.

For both new and traditional media, you must strategically develop “inbound marketing” and

“optimized outbound marketing” into your planning and implementation activities.

It doesn’t happen overnight, but…

with the aid of a new media marketing blueprint (as can be see in ensuing weeks of this marketing content series), you can accelerate your rates of:

• Increased marketing conversions• Lowered costs of acquisition• Higher levels of customer intimacy• And proof that your “Marketing 3.0” plans are working, via increased cross-media marketing insight

It’s all there for the taking!

Measure & Refine

ImplementConservatively

Define Your Deliverables

Strategy Workshop(Start with new questions!)

Expand Your Knowledge of New Sequences, Infrastructures, &

Marketing Lifecycle Wireframes

Understand New Opportunities, Outcomes, & Communication Lifecycles

Understand the Changed World of Marketing/Communications

A pyramid depicting an organization’s journey into the new world of marketing - “Marketing 3.0”

This MISSION M3B (Marketing 3.0 Blueprint)

content series has been

strategically designed & developed to

walk you through the levels of this journey.

To follow the Marketing 3.0 Blueprint,

visit www.BigDogInnovations.com/MissionM3B

where you can access and/or subscribe to all of the past and future content

files in the MISSION M3B series, published within

the ongoing Marketing 3.0 Weekly blog.

The Big Dog Innovations Approach to the New World of Marketing – Marketing 3.0

Marketing Strategy

Marketing Infrastructure

Marketing Implementation

Marketing Communications

Logistics

Marketing Measurement & Refinement

Achievements: Increased Conversion Rates. Lowered Costs of Acquisition. Higher Levels of Customer Intimacy. Better Overall Insight Into Marketing Performance.

Contact us today for a discussion on what an updated marketing plan – optimized for the new world of “Marketing 3.0” – might look like for your organization specifically.

Peter WintersPresident

pwinters@bigdoginnovations.com

Jackie CrinoChief Marketing 3.0 Officerjcrino@bigdoginnovations.com

www.BigDogInnovations.com