Mission Vision of FPL

7/31/2019 Mission Vision of FPL

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Developing a Strategic Plan

Jessica Cadiente

San Jose State University - School of Library and Information Science


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MissionStatement

Identity

Why do weexist?

Goal(s)

What do wewant to

achieve?

Operation

What is ourpurpose?


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Identity Differentiate the organization Individuals identify and unite around the

organization

Goal(s) Feasible, tangible & measurable

Operation Allocation of resources Decision-making process Collection acquisitions

Sway stakeholders and benefactors

Internal


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Mission Development

Framework Stages Orientation Component Analysis Communication Analysis

Applicability Analysis

Characteristics

Achievable Directional in focus

Concise Clear Memorable


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Mission Statement

To provide our growing and diversecommunity access to the quality

services, tools, and resources necessary

to promote information literacy and

personal growth in an ever-changing

economic, cultural, and technologicaltime.


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VisionStatement

Dream/Aspiration

What is thedirection?

Motivation/Inspiration

What are theguidingvalues?


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Dream Idealistic

Aspiration for the future Relevant to the present

Motivation Align with the values of employees & patrons Appeal to all constituents; relatable

Rally employees around the organizationspurpose


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Vision Development

Bifocal vision strategy Present & future

1. Issues2. Needs3. Trends4. Opportunities

Characteristics Inspire

Resonate Idealistic Brief Optimistic


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Vision Statement

To remain a trusted and relevant

organization representing the Flagstaffcommunity by embracing innovationand technological trends that support

our diversity.


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The Flagstaff Public Library aims to inspire andstrengthen our community.We rely on our staff, collections, and programs to make this possible,

but we always adhere to the following core values:

Patron driven, patron-responsive, serviceorientated

Open and accessible learning environment

Facilities for official records & historical

documents

Supporting creativity, research, and

problem-solving


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History

& Demographics

Flagstaff, AZ voted10thMeanest City in

America (2005)

Native Americans secondlargest minority population

in city

Being the 2nd largest county inthe U.S., Coconino covers 18,661

sq miles and is home to theGrand Canyon

In the 16-18th centuries,Spanish expeditions

frequently passed throughFlagstaff. Hispanics now

represent largest minority incity


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Funding for library managed jointlywith city departments

Library district funded primarilythrough taxes

Property tax revenue and city salestax have fallen

2010/2011 FY experienced two million dollar cut. Due to this unforeseen loss,Flagstaff Coconino Library compensated by cutting expenses in all areas, particularly

future projects and circulating materials.

STAFF PAY AND

BENEFIT CUTS

Predicted:10% decrease in

funding over next

two years

AND


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1. Service-oriented

2. Highly qualified staff

3. Staff bilingualism

4. Youth programming services

5. FREE services6. Staff resiliency

1. Physical space

2. Short-staffed3. Technology problems

4. Poor marketing

1. ADA Accessibility

2. Small service fee income

3. Marketing and advertising

4. New search interface w/ GoogleAnalytics

5. Going Green

6. Furthering community outreachefforts

1. DECREASED funding

2. INCREASED health andretirement costs


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Goal 1: Increase revenue

Grant writing

Seek funding sources(NEH.gov, Grants.gov,

The Foundation Center,LSTA)

Writing workshops

Monitor fundingsources

Fee-based services

Committee to asses &implement new

library fees

Friends of the Library

Monthly book sales

Membership &volunteer increase by

15%

Strategic Plan

Assessment: Success will be measured with increasedfunds and community support for Friends initiatives


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Examinecore values

Create aMarketing

Committee

Develop &Implement a

marketingcampaign

Revamp thelibrarys

physical anddigital

contentusing new

brand

Goal 2: Implement a librarybranding/marketing campaign

Assessment: Success will be gauged by timeliness to meetbranding/marketing development and implementationdeadlines, compiling and analyzing usage statistics oftargeted audience, and benchmarking against similarinstitutions


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Goal 3: Expand and update thelibrarys physical space

Grant proposals

Identify five fundingsources

Seek ADA compliance

Propose new buildingconstruction,

expansion, and/orremodeling

Weed collection

Compare current &previous year

circulation data

Identify & present tolibrary board proposedcollection material to

be weeded

Upon approval, weededmaterial will be sold

during monthly booksales

Designate quietzones

Temporary fix:designate 1 of 3

existing large openareas as a quiet zone

A committee toaddress a permanent

fix

Assessment: Success will be contingent on timely completion ofgrant proposals and the submission of progress reports detailing the

collection weeding process through completion


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Goal 4: Increase training and knowledgeof staff members

Save on travel expensesAdded bonus:

Offer more in-house and

virtual trainings

Webinars in lieuof monthly

departmentmeetings

Advertise ALLtraining

opportunities

ALL Staff e-mail

notifications

Trainings/Opportunitiesbinder implemented

Efficient andstrategic signage

Assessment: Success will be determined

through electronic records kept byinternal managers conveying attendanceat both optional and required trainings


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Goal 5: Implement and learn to usenew technologies

One StopStations

Assist customersw/job searching

Update OPACS SirsiDynex

Enterprise

Nov. 1, 2011 Introduction and

staff training

Jan 1, 2012 SirsiDynex on ALL

computers

Update in-house librarytechnology

January 2012,Public colored

printer

January 2012,Public fax

E-books

DownloadablesCommittee

2012-2013 budgetto include e-book

subscriptions

Increase purchaseof e-books 10-

20% each year

GoogleAnalytics

Measure websiteusage through Key

Performance

Indicators (KPIs)

Upon datacollection,

performance goalsoutlined

Success ofperformance goals

tracked withGoogle Analytics

Assessment: Success will be based on thesuccessful timely acquisition of discussedtechnology, growth of e-book collection, andincrease in web site usage


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Goal 6: Expand on current, and create new,community outreach programs

Investigatepartnerships

Coconino CountyHealth Services

(CCHS)

Homelessshelters

School of SocialWork (N.A.U.)

Expand currentpartnerships

Flagstaff MedicalCenter

CCHS Woman,Infant and Child

Exploreoutreach

opportunities

NationalChildrens Latino

Institute

LiteracyVolunteers of

Coconino County

Spanish Materialsand Story Times

TravelingOutreach

Librarian

Assessment: Success will be determined by usersurveys and statistics conducted by desired

participating populations


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Strategic Plan SummaryTo provide our growing and diverse community

access to the quality services, tools, and resourcesnecessary to promote information literacy and

personal growth in an ever-changing economic,cultural, and technological time.

To remain a trusted and relevant organizationrepresenting the Flagstaff community byembracing innovation and technological

trends that support our diversity.

-Equal Access

- Service

- Preservation

- Lifelong Learning

- Diversity

- Outreach

Increase fundraising skills, opportunities,and revenue

1

2

3

4

5

6

Implement branding/marketing campaign

Expanding and updating librarys physicalspace

Increase training/knowledge of staff

New technology

Expand current and create newcommunity outreach programs

Assessment: SUCCESS

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Mission Vision of FPL

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