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Mission - Vision - Strategy
Bart Van Loon
20th April 2010
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Outline
The next ±60 minutes. . .
1 Who are you?
2 Definitions and ExamplesValuesMissionVisionStrategyTactics
3 Working out a Business Strategy
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Who am I?
Who am I?
Bart Van Loon
2005: finished studies in ComputerScience, Mathematics, ArtificialIntelligence in Leuven
2006: Co-founded Villa Vespa
2007: Co-founded Zeropoint.IT
2009: Started The DataTank
(Picture by Pitslamp.be)
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Who am I?
Villa Vespa
Carefree Oldtimers4 / 30
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Who am I?
Zeropoint.IT
Qualitative HR without borders5 / 30
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Who am I?
The DataTank
Unlocking databases for anopen society
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Who are you?
Entrepreneurship is a full-contact sport
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Who are you?
Success is not guaranteed
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Who are you?
But do you want to work, work, work. . .
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Who are you?
. . . for someone else?
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Who are you?
My Advice. . .
take responsibility for your own destiny
make a choice in life
execute your own ideas
→ have a Mission
→ define your Vision
→ follow your Strategy
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Who are you?
Mission
take responsibility for your own destiny
make a choice in life
execute your own ideas
→ have a Mission
→ define your Vision
→ follow your Strategy
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Who are you?
Mission - Vision
take responsibility for your own destiny
make a choice in life
execute your own ideas
→ have a Mission
→ define your Vision
→ follow your Strategy
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Who are you?
Mission - Vision - Strategy
take responsibility for your own destiny
make a choice in life
execute your own ideas
→ have a Mission
→ define your Vision
→ follow your Strategy
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Definitions and Examples
Hierarchy of Needs 1/5
ValuesLifetime →
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Definitions and Examples
Core Values
Who are we?
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Definitions and Examples
Core Values – Examples
Amazon:
Customer Obsession
Innovation
Bias for Action
Ownership
High Hiring Bar
Frugality
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Definitions and Examples
Core Values – Examples
Yahoo:
Excellence
Teamwork
Innovation
Customer Fixation
Community
Fun
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Definitions and Examples
Core Values – Examples
Cynex:
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Definitions and Examples
Core Values – Examples
Friotherm:
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Definitions and Examples
Core Values – Examples
Masterlease:
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Definitions and Examples
Hierarchy of Needs 2/5
ValuesLifetime →
Mission20+ years →
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Definitions and Examples
Mission
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Definitions and Examples
Mission
A Mission Statement is a briefdescription of the higher goals of anorganisation. It’s purpose is to improvethe cohesion and coherence of anorganisation.
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Definitions and Examples
Mission
Why do we exist?
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Definitions and Examples
Mission – Examples
Wal-Mart Stores:
To help people save money so they can live better.
Metro:
To bring together people and products in all corners of the globe.
Tesco:
To create value for our customers to earn their lifetime loyalty.
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Definitions and Examples
Mission – Examples
Gazprom:
To ensure an efficient and balanced gas supply to consumers in theRussian Federation and fulfil its long-term contracts on gas export
at a high level of reliability.
EDF:
To bring sustainable energy solutions home to everyone.
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Definitions and Examples
Mission – Examples
Daimler:
To produce cars and trucks that people will want to buy, will enjoydriving and will want to buy again.
Honda:
To seek technology that helps realize true peace and hapiness onearth.
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Definitions and Examples
Mission – Examples
Google:
To organize the world’s information and make it universallyaccessible and useful.
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Definitions and Examples
Try it yourself
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Definitions and Examples
Properties of a good Mission Statement
short
catchy, easy to remember
inspiring
ambitious
realistic and measurable
differentiating from competition
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Definitions and Examples
Hierarchy of Needs 3/5
ValuesLifetime →
Mission20+ years →
Vision5-20 years →
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Definitions and Examples
Vision
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Definitions and Examples
Vision
A Vision Statement outlines what theorganization wants to be, or how it wantsthe world in which it operates to be. Itconcentrates on the future.
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Definitions and Examples
Vision
What do we want?
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Definitions and Examples
Vision – Examples
Wal-Mart Stores:
To become the worldwide leader in retailing.
Metro:
To innovate through cooperation.
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Definitions and Examples
Vision – Examples
Sony:
To have the world look to Sony for comprehensive entertainment.
Samsung:
To lead the digital convergence movement.
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Definitions and Examples
Vision – Examples
BMW:
To be the most successful premium manufacturer in the industry.
IBM:
To be first-and-foremost on any new enterprise data centremigration shortlist.
Deutsche Post:
To remain Die Post fur Deutschland as well as the logisticscompany for the world.
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Definitions and Examples
Vision – Examples
Starbucks:
To inspire and nurture the human spirit – one person, one cup, andone neighborhood at a time.
Nike:
To bring inspiration and innovation to every athlete in the world. Ifyou have a body, you are an athlete.
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Definitions and Examples
Try it yourself
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Definitions and Examples
Properties of a good Vision Statement
specific
achievable
motivating
guideline for daily decisions
shapes organisation culture
BHAG
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Definitions and Examples
Hierarchy of Needs 4/5
ValuesLifetime →
Mission20+ years →
Vision5-20 years →
Strategy1-5 years →
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Definitions and Examples
Strategy
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Definitions and Examples
Strategy
Strategy is the adoption of courses ofaction and the allocation of resourcesnecessary for carrying out long-term goalsand objectives of an organisation.
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Definitions and Examples
Strategy
How will we do it?
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Definitions and Examples
Hierarchy of Needs 5/5
ValuesLifetime →
Mission20+ years →
Vision5-20 years →
Strategy1-5 years →
Tactics±1 year →
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Definitions and Examples
Everyone should take it serious. . .
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Working out a Business Strategy
Closed-Loop Management System1
1 Develop
2 Translate
3 Plan
4 Monitor and Learn
5 Test and Adapt
1Robert Kaplan & David Norton (2008). “Mastering the ManagementSystem”. In: Harvard Business Review. January 2008, Vol. 86 Issue 1 (2008):62-77
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Working out a Business Strategy
Closed-Loop Management System1
1 Develop the Strategy
Define vision, mission and values(Conduct strategic analysis)Formulate strategy
2 Translate
3 Plan
4 Monitor and Learn
5 Test and Adapt
1Robert Kaplan & David Norton (2008). “Mastering the ManagementSystem”. In: Harvard Business Review. January 2008, Vol. 86 Issue 1 (2008):62-77
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Working out a Business Strategy
Closed-Loop Management System1
1 Develop
2 Translate the Strategy
Define strategic objectives and themesSelect measures and targetsSelect strategic initiatives
3 Plan
4 Monitor and Learn
5 Test and Adapt
1Robert Kaplan & David Norton (2008). “Mastering the ManagementSystem”. In: Harvard Business Review. January 2008, Vol. 86 Issue 1 (2008):62-77
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Working out a Business Strategy
Closed-Loop Management System1
1 Develop
2 Translate
3 Plan Operations
Improve key processesDevelop sales planPlan resource capacityPrepare budgets
4 Monitor and Learn
5 Test and Adapt
1Robert Kaplan & David Norton (2008). “Mastering the ManagementSystem”. In: Harvard Business Review. January 2008, Vol. 86 Issue 1 (2008):62-77
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Working out a Business Strategy
Closed-Loop Management System1
1 Develop
2 Translate
3 Plan
4 Monitor and Learn
Hold strategy reviewsHold operational reviews
5 Test and Adapt
1Robert Kaplan & David Norton (2008). “Mastering the ManagementSystem”. In: Harvard Business Review. January 2008, Vol. 86 Issue 1 (2008):62-77
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Working out a Business Strategy
Closed-Loop Management System1
1 Develop
2 Translate
3 Plan
4 Monitor and Learn
5 Test and Adapt the Strategy
Conduct profitability analysisConduct strategy correlation analysisExamine emerging strategies
1Robert Kaplan & David Norton (2008). “Mastering the ManagementSystem”. In: Harvard Business Review. January 2008, Vol. 86 Issue 1 (2008):62-77
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Working out a Business Strategy
Closed-Loop Management System
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Let’s Connect!
Contact me
Bart Van Loon
[email protected](+32) 472/94.14.34
http://bbbart.eu/blogtwitter: @b b b a r t
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