ashley gaffney _ package design _ project i _ winter 2012

• Contemplation of the name and signaturenameunderwhichitwouldexist.

• Thoughtsforthebottleincludesomethingedgy, that represents the multifacetedwoman who knows what she is and whatshewants.

• Questioning the purpose of a perfume,what is the missing piece to a woman’sdressertop?Ultimatelythisperfumewouldfillthathole.

• Striving to create a perfume of the freewoman,withabottleandpackagethataremulti-purpose,theycanserveasasculptureor collector’s items around the house orsomehowreflectconservationofmaterials.

• Researching a variety of Greek goddessesandpowerfulfemalearchetypes.

• Word trail: women > independent > free> (latin) liberum, libera, praeter, suius,missusandeximo.

• Otherpotentialnamesincluded: [1] ‘nxx’,“InExcess”[2]bahd(german;bad)[3]xmo(playoffwordsfromlatin‘eximo’).

initial brainstorming

project planning

ashley gaffney _ package design _ project i _ winter 2012 visual aesthetic moodboard

ashley gaffney _ package design _ project i _ winter 2012

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MISSUS missusmissusmissusmissus

missusMissusmissusMISSUS

m MM M

®m

original sketches and type analysis

ashley gaffney _ package design _ project i _ winter 2012

MISSUS missusmissusmissusmissus

missus

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MissusmissusMISSUS

m MM M

®m

original sketches and type analysis

ashley gaffney _ package design _ project i _ winter 2012 original sketches and type analysis

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MISSUS missusmissusmissusmissus

missusMissusmissusMISSUS

m MM M

®m

ashley gaffney _ package design _ project i _ winter 2012 logo development

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ashley gaffney _ package design _ project i _ winter 2012 logo development

®®

®

®®

®

by Ashley Gaffney

by ashley gaffney

by Ashley Gaffney

by ashley gaffney

by Ashley Gaffney by ashley gaffneyby Ashley Gaffney by ashley gaffney

by Ashley Gaffney

by ashley gaffney

by Ashley Gaffney

by ashley gaffney

FPO

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ashley gaffney _ package design _ project i _ winter 2012 final logo

pantone process black c

ashley gaffney _ package design _ project i _ winter 2012 final logo

pantone 8642 c

ashley gaffney _ package design _ project i _ winter 2012

pantone process black c pantone 8642 c

final logo

ashley gaffney _ package design _ project i _ winter 2012 marketing logistics

design elements

promotional marketing product marks

tagline

conceptual key words

Product Line

Product Names

Target Market

Price

Place

Campaign Models

Fragrance

Primary Typeface

Body Copy

Primary Color Palette

Secondary Colors

Accent Colors

Visual Aesthetic

“Facets”

missus ®,Vixen,Chivalry

Women,Age25-45,withinworkingclass

$165USD

Departmentstores

TraceeRossEllis

Amiddlenoted,floralandorientalblend

traditionallyextractedfromhoneycomb

andothernaturalsources

Theprimarymarkisonlytobeusedin with major marketing collateralspanningfromdigital toprint.Themarkandthesignaturearenevertobeseparatedandmustalwaysretaintheproportionindicatedhere.

“Fortheindependentwomanwhoisn’tafraidtobeloved.”

Modernity,exoctic,elegant,sculptural,spontaneity,stature,attitude,independenceandcontainedopposition

Thesecondarymarkofthemissus ®brand is to only be utilized incombinationwiththeprimarymark,and on minor graphical marketingcollateral(buttons,stickers,etc.)

FakirDisplay,RegularCondensed

Dolly,Roman

Illustration,linework,collage,

andtextiletextures

by ashley gaffney

ashley gaffney _ package design _ project i _ winter 2012 bottle objectives

bottle planning

• Aligningthemuti-facetedthemetothebottleinastructural,yetelegant,fashion.

• Makingthestructuredecorative,yet,functionalandmulti-purposed,servingasasculptureorcollector’sitemsaroundthehouseorsomehowreflectconservationofmaterials.

ashley gaffney _ package design _ project i _ winter 2012 other bottle solutions

ashley gaffney _ package design _ project i _ winter 2012 other bottle solutions

ashley gaffney _ package design _ project i _ winter 2012 bottle renderings

original sketch rendered image combined rendered sketch

ashley gaffney _ package design _ project i _ winter 2012 product material applications

material inspiration

.253” translucent acrylic plastic

.0508” gold metal sheet / aluminum

.253” glassonyx rockgold plastic spray nozzle

5

3

4

spot varnish and engraving sites application of materials

2

2

5

55

5

4

1

1

1

3

3

2

1

for the independent w

om

an f

5

ashley gaffney _ package design _ project i _ winter 2012 final bottle design

final rendered image

ashley gaffney _ package design _ project i _ winter 2012 box objectives

box planning

• Incorporating distinguishing elements that involve the customerphysically,mentallyandemotionally.

• Designingacontainerthatisrecyclableandaconscioususeofmaterials.

ashley gaffney _ package design _ project i _ winter 2012 other box solutions

ashley gaffney _ package design _ project i _ winter 2012 box layout

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ashley gaffney _ package design _ project i _ winter 2012 mock ups

prototypes final mock up

ashley gaffney _ package design _ project i _ winter 2012 original collages

ashley gaffney _ package design _ project i _ winter 2012 original collages

ashley gaffney _ package design _ project i _ winter 2012 final rendered project

ashley gaffney _ package design _ project i _ winter 2012 print advertisement, full page

ashley gaffney _ package design _ project i _ winter 2012 print advertisement, catalog view

ashley gaffney _ package design _ project i _ winter 2012 print advertisement, half page with fold out

ashley gaffney _ package design _ project i _ winter 2012 print advertisement, half page

ashley gaffney _ package design _ project i _ winter 2012

for the

independent womanwho’s not afraid to be loved.

interior hanging banners

ashley gaffney _ package design _ project i _ winter 2012 interior display

ashley gaffney _ package design _ project i _ winter 2012 interior display

ashley gaffney _ package design _ project i _ winter 2012 exterior advertisment, billboard

ashley gaffney _ package design _ project i _ winter 2012 exterior advertisments, middle and large scale

ashley gaffney _ package design _ project i _ winter 2012 interior bus terminal advertisment

ashley gaffney _ package design _ project i _ winter 2012 interior bus wrap

thank you!