Date post: | 26-Jun-2015 |
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Education |
Upload: | colin-kennedy |
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15.S56:(in)Validating Your
Startup IdeasIAP 2013
Day 3
welcome
What's ahead
● Monday: From bad ideas to good ideas
● Wednesday: Dig deeper
● Friday: Showtime! (short presentations)
Overview of Today
● Housecleaning
● Presentations
● Awards
● Take-aways
● Next Steps
Goal:Everyone can operate independently
Key Points1. Apply principles
2. Learn from each other
3. Go forth.
Recap● (in)Validating● Traps● Opportunity Cost of your precious time● Positioning Statement● Testable Hypotheses & KPI's● Ideas that should have known better● Testing methods
Lunchtime: Sign in, Add / Drop forms
Housecleaning
Short Presentation for one idea○ Idea○ Positioning Statement○ KPI for (in)Validating○ Test○ Result
Homework for Friday
1. Presentation: 2-3 mins, on the clock1. Group Feedback: 5 mins2. Rinse & repeat until everyone has gone
Awards● Least worst idea● Most dodgy test● Most ambitious
How this works
Now your turn
lunch
What did we learn?
○ Observation○ Online ads: AdWords / Facebook / Twitter○ Survey○ Prototype○ Market research○ Focus groups○ Fake site / app: unbounce.com○ Crowdfunding: Kickstarter, etc.
Testing methods
Take some classes...● IAP● Founder's Journey● Ent. Product
Development & Mkting
● New Enterprises● Advanced
○ Energy Ventures○ Healthcare Ventures○ Media Lab Ventures○ Devel. Ventures○ Linked Data
Venturesl
On Campus● StartLabs● 100k● Beehive● Martin Trust Ctr.
● Black Swan○ Nassim Taleb
● Lean Startup○ Eric Ries
● Running Lean○ Ash Maurya
● Business Model Generation○ Alex Osterweilder
● Four Steps to the Epiphany○ Steve Blank
Books
FIN.Many thanks for a great week,
Colin and Will